Do you want to engage new audiences at your event? Your most valuable attendees could be right under your nose. So, who is this group that could boost your attendance and increase your revenue? Baby Boomers. Not convinced? Check out these new Baby Boomer statistics from a recent Eventbrite study. Flip through the slides below to find out how much they spend on events each year, how they find out about events, and the types of activities these empty nesters flock to. Seen enough statistics and ready to take action? Download your complete guide to marketing to Baby Boomers: http://bit.ly/23KjADV

1. What You Need
to Know About
Marketing Events to
Baby Boomers

2. Think Millennials are your
most valuable attendees?
Think again.

3. Baby Boomers have plenty
of disposable income...

4. %
Money
to Spend
percent
make over
$100K
per year
percent
make
$75K–99K
per year

5. … and they have time to kill.
The best part? Nearly all
believe experiences lead to a
more fulfilling life.

6. Calendars
to Fill
have more free time
(the kids are gone!)
of Boomers
are now retired
believe experiences lead
to a more fulfilling life
PERCENT
40
PERCENT
54
PERCENT
90

7. Time + money + a love of live
experiences =
more spending on events

8. 42% spend
$100
24% spend
$101 – $500
15% spend
per year on events
$500
Events to
Splurge On
per year on events
per year on events

9. Convinced Boomers
are your new
favorite attendees?
Here’s how to market your
event to them.

10. 45%
30%
Online
Search
Ticketing
Websites
24%
Social
Media
How
They Learn
About
Events

11. You can reach them online,
just like everyone else.

12. Time Spent
Online
Each Week
spend 5+ hours
on the internet
spend 10+ hours
on the internet
spend 20+ hours
on the internetPERCENT
54
PERCENT
96
PERCENT
84

13. So, what will make these
indulgent Boomers choose
your event?

14. Boomers' favorite events let
them connect with others.
Boomers go to:

15. dating
EVENTS PER YEAR EVENTS PER YEAR EVENTS PER YEAR EVENTS PER YEAR EVENTS PER YEAR
7.7
social
5.2
athletic
4.5
music
3.8
food & drink
3.3

16. In fact, Baby Boomers even
go to more social and music
events than Millennials!

17. Ready to expand your
event’s audience?
Find out how in our full guide to marketing your event to
Baby Boomers.
READ THE FULL REPORT