Using Eventbrite Reports: How to dig deep with your event data
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How effective are your marketing campaigns? Are you converting the people who visit your event page? Understanding your event data can answer these questions and more!
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Using Eventbrite Reports: How to dig deep with your event data
- 1. How to dig deep with your event data Using Eventbrite reports
- 2. With Eventbrite reports you can: > See exactly which marketing activities are working (and which are not) > Save time and money > Discover new opportunities to grow your event
- 3. Now, let’s look at three reports that will help you sell more tickets and improve your ROI Pageviews Ticket Sales Attendee Geography
- 4. Pageviews
- 5. Pageviews let you see how many people have visited your event listing.
- 6. The blue line represents your daily page views.
- 7. The orange line represents cumulative page views over time. If it’s going up and to the right, you’re on the right track.
- 8. The peaks and valleys show a variance in page views, helping you answer a few questions:
- 9. Is your overall marketing campaign working? Compare and contrast your daily pageviews with the orange line. Daily views should increase as the overall number increases.
- 10. Are they corresponding to a specific campaign? The peaks should coincide with the traffic from your campaigns…be it a tweet or paid ad. If you don’t see significant activity that correlates to your campaign pushes, you may want to reconsider your strategy.
- 11. What days are best for sending marketing emails? For example, if you get more visits on a Thursday, consider sending out your emails that morning to amplify the traffic.
- 12. Ticket Sales
- 13. The Ticket Sales report shows you how many tickets you’ve sold.
- 14. The orange line represents cumulative sales over time. If it’s not going up and to the right…you’ll want to call a meeting to rethink your strategy.
- 15. The blue line represents your daily sales.
- 16. The peaks and valleys show a variance in sales, helping you answer a couple of questions:
- 17. Which marketing campaign led to a spike in ticket sales? You can get a sense of how effective your marketing efforts are by mapping campaigns to spikes in sales.
- 18. How is my conversion rate? If a spike in pageviews correlate to a spike in ticket sales, congrats! That’s a sign of a healthy conversion rate*. *Conversion rates are calculated by simply taking the number of ticket sales and dividing that by the number of pageviews during the same time period.
- 20. The Attendee Geography report shows you where your customers are located.
- 21. This report can help you do two things
- 22. Localize your marketing Many major ad channels let you target geographically and the data here can inform that decision. Looks like you'll want to spend your ad dollars here
- 23. Relocate or expand Likewise, if you’re looking to grow your event to another city, this report will help you pinpoint where to strike next. Looks like you might want to expand to the East Coast.
- 24. As you can see, reports can do so much more than give you a surface-level snapshot of your event’s progress > See exactly which marketing activities are working (and which are not) > Save time and money > Discover new opportunities to grow your event
- 25. See what else you can do with Eventbrite Reports & Analytics! Call one of our experts today for a free consultation. 1-888-215-3611 or visit eventbrite.com/blog/academy/contact-eventbrite