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Monetizing Content Facebook Prespective
Monetizing Content
Facebook Perspective

Chris Daniels
Vice President, Business Development
People

Developers

Operators
People

Developers

Operators
Print

Commercials

Spot Ads

Facebook Ads

Video Ads

Search
Starbucks
People

Developers

Operators
Build

Monetize
Grow
Facebook Login

Parse

Build
Sharing Tools

Mobile App Ads

Grow
You are here
Mobile App Ads
Get Installs
Mobile App Ads
Second Challenge: Engagement
Mobile App Ads

Monetize

Payments
People

Developers

Operators
Monetizing Content Facebook Prespective
Urban light
data users

Frequent
SIM switcher

Young
male heavy
data user

40-55 year
old voice and
text users

Targeting real people
Monetizing Content Facebook Prespective

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Monetizing Content Facebook Prespective