Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

ІННА СЕРГІЙЧУК "Employer Branding metrics – measuring the right thing" HR Connect

83 visualizaciones

Publicado el

HR Connect Conference 2018
ІННА СЕРГІЙЧУК
Тема доповіді: Employer Branding metrics – measuring the right thing

Publicado en: Reclutamiento y RR. HH.
  • Sé el primero en comentar

ІННА СЕРГІЙЧУК "Employer Branding metrics – measuring the right thing" HR Connect

  1. 1. www.luxoft.com Employer Branding metrics – Inna Sergiychuk Measuring the Right Thing
  2. 2. 2 www.luxoft.com Employer Branding Defined Employer Branding aims at positioning a company as an employer of choice in the minds of the target groups, and as a result supply talent to recruitment pipeline Employer Branding Engineers Graduates Students Employees Alumni Society Media Key influencers
  3. 3. 3 www.luxoft.com Understanding Employee Journey Awareness Engagement Application Recruitment Onboarding Probationary period Retention & development Employer Branding Alumni HR Recruiting
  4. 4. 4 www.luxoft.com Employer Branding – Candidate Journey Awareness Onboarding Engagement Application Recruitment ATL (Radio, TV, Cinema, Outdoor) BTL Product Placement CSR Digital adv /Programmatic IT Communities Social Media LTS (LTS Webinars, LoGeek Night, LoGeek Magazine) IT Conferences and Job fairs Job Portals Mailing campaigns LinkedIn Xing Referral Program Interview
  5. 5. 5 www.luxoft.comwww.luxoft.com It’s not Marketing if it’s not Measured Even knowing what to measure it still remains something of a mystery: • Brand awareness and survey brand perception? • Number of applications for open positions? • Quality of applications? • Cost per hire?
  6. 6. 6 www.luxoft.com It’s not Marketing if it’s not Measured Source: http://recruitingdaily.com
  7. 7. 7 www.luxoft.com Key Metrics Across the Journey Awareness Onboarding Engagement Application Recruitment Facebook Fan page likes Twitter Followers Linkedin Reach over time Googlle Analytics • Sessions • Page Views • Bounce Rate • Time on site Marketo: • Anonymous cookies Retweets Linkedin • Followers • Engagement over time Posts Comments Likes Known Cookies Event registrations Number of applications Contacted and processed contacts correlation Number of closed vacancies Number of new candidates inserted into database for a certain period. Total number of candidates contacted by VS number of candidates sent for CV review Number of closed vacancies for a certain period.
  8. 8. 8 www.luxoft.com Employer Branding Approach Tactical Plans Operational Plans Global Strategy Employer Branding KPIs On Going Review • priorities • plans • results with Recruitment & Regional Management
  9. 9. 9 www.luxoft.com Employer Branding KPIs Number of applications Number of closed vacancies Number of closed vacancies from new applications Qualified and closed vacancies correlation Contacted and processed contacts correlation Operational KPIs Business KPIs
  10. 10. 10 www.luxoft.com Approach to Calculation
  11. 11. 11 www.luxoft.com Approach to Calculation and Joint KPIs Weight EB Recruitment Benchmarks Setting The weight of KPIs is shared between EB and Recruitment teams Number of applications Contacted and processed contacts correlation Number of closed vacancies Number of closed vacancies from new applications Qualified and closed vacancies correlation Results Review
  12. 12. www.luxoft.com Thank you

×