Winning Strategies: Turning Engaged Fans Into Donors
•
0 likes•889 views
Fan engagement has shifted to social media, providing advancement teams with loads of untapped potential. Hear how the Virginia Athletics Foundation and the UNC Rams Club are turning fans into donors. You’ll learn how these teams are broadening the donor base and building major gift pipeline by harnessing digital insights and social engagement. We talked with Casey Steffan, Director of Membership and Development at VAF, and Nick Fulton, Director of Annual Campaigns at UNC, about the challenges and opportunities facing athletics fundraisers.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Winning Strategies: Turning Engaged Fans Into Donors
Similar to Winning Strategies: Turning Engaged Fans Into Donors (20)
More from EverTrue
More from EverTrue (20)
Recently uploaded
Recently uploaded (20)
Winning Strategies: Turning Engaged Fans Into Donors
- 1. Winning Strategies: Turning fans into donors
- 2. Let’s hear those questions!
- 3. Casey Steffan Dir. of Membership & Development Virginia Athletics Foundation @UVA_VAF Nick Fulton Dir. of Annual Campaigns The Rams Club, UNC @TheRamsClub Brent Grinna Founder & CEO EverTrue @brentgrinna #EverTrue4Athletics
- 4. Our Mission Is To Build Relationships In Pursuit Of A Better World.
- 6. RSVP to "ESPN College Gameday": Virginia vs. Virginia Tech NAME John Creighton ‘78 ORGANIZATION/TITLE EVP of Business Development, CitiBank COMMENTS Go Cavaliers! WILL ATTEND WILL NOT ATTEND ✔
- 9. Technology has transformed our daily lives.
- 10. Fan Engagement 1.0 Fan Engagement 2.0
- 11. Ticketing 1.0 Ticketing 2.0
- 12. Real Estate 1.0 Real Estate 2.0
- 13. Remember John? 5.6k 44709 John Creighton Charlottesville, VA Class of 1978, University of Virginia EVP Business Development Citibank
- 14. Fundraisers are still underserved by traditional databases. Complex Workflows Poor Access to Data Incomplete Data Challenging Collaboration Lack of Best-in-Class integrations
- 15. Donors Down 30-year industry-wide decline in annual participation. Tax Reform Incentives for donors and fans have quickly shifted. This is a Critical Time for ALL Fundraisers $
- 16. Database Ticketing Parking Points Critical donor and fan engagement data is disparate and inaccessible. Status Quo = Siloed Systems
- 17. Database Ticketing Parking Points EverTrue has worked closely with UNC and UVA to empower athletics fundraisers by unifying this data. Future = Integrated Systems
- 18. John Creighton Charlottesville, VA Class of 1978, University of Virginia EVP - Business Development Citibank The Complete EverTrue Profile *Not actual giving data
- 20. GOAL: Personalized Stewardship & Relationships with Top Donors
- 23. Starts with Ticket Holders2.0
- 24. 120 Matched Constituents 323 Went 386 Interested Add Digital Insights & Word of Mouth2.0
- 25. In-Game Stewardship2.0 John Creighton Class of 1978
- 26. John Creighton Class of 1978 Enter Contact Reports on the Spot2.0 Met John at the UNC vs. Duke game. He’s a huge fan. I reviewed our various programs and initiatives|
- 27. Close the Loop2.0 John Creighton gave $2,000
- 28. GOAL: Add New Major Gift Pipeline
- 30. Trip Planning & Prospecting1.0
- 32. Rethinking Metrics2.0 A-List ✓ Giving $3700+ ✓ Major gift ask B-List ✓ Consistent $2k Gift ✓ Don’t see often Acquisition ✓ Focus on new $? Today... Tomorrow...
- 33. Regional Prospecting: Tournaments & Away Games 2.0
- 34. Next Level Search 38 Out-of-state, unassigned, engaged donors whose last gift was $500+
- 38. Identify Engaged Former Student-Athletes, By Team 2.0 13,000 Fans and followers 203 Alumni 105 Non-donors
- 39. Create Affinity-based Micro-campaigns Inbox x Dec 10 ➦ We’re so close to reaching our goal, but we still need your help! As a former women’s soccer player, you know how much philanthropy can make a difference in the lives of so many. Show your support for the Hoos. DONATE Step up for women’s soccer! Virginia Athletics Foundation to Lisa Shaw ⏬ 2.0
- 40. Customize the Donor Experience Athlete Women’s Soccer Men’s Tennis More... 2.0
- 41. Restricted Giving Test Run2.0
- 43. An 11-stop “Tar Heel Tour”2.0
- 44. Coffee with John Cafe Nero John Creighton Directions 15 min drive (1.9 mi) John Creighton Class of 1979 My Trip 1:1 Outreach2.0
- 45. “Our Blue is Best” Challenge2.0
- 47. Takeaways
- 48. 0 1.5M Build 1M
- 49. Build. Understand. Ask. 243 Engagers 2 Assigned Prospects 52 LYBUNTS & SYBUNTS 53 Never Donated
- 50. Build.
- 51. Understand ? Engagers ? Assigned Prospects ? LYBUNTS & SYBUNTS ? Never Donated
- 53. Build.
- 54. Understand Who’s already raised their hand about your campaign?
- 56. Build.
- 57. Understand Who’s watching your Facebook Live stream?
- 59. Build. Understand. Ask. Who are your most active, unassigned top prospects?
- 60. How do specific prospects feel about our new coach?
- 61. Ask Who’s ready to give at a championship level?
- 62. John Creighton Charlottesville, VA Class of 1978, University of Virginia EVP - Business Development Citibank Who is Your Next “John”?
- 63. Q&A
- 64. Use promo code “SPORTS” for 10% off your RAISE ticket through Friday, just for today’s attendees! Boston, MA | July 26 – 27 Register today at raisebyevertrue.com