1. Going Viral: Making Your Content Popular
Let’s face it; both good and bad publicity
can help bring a lot of attention and
traffic to your website. However, as a
business, good publicity is what you
need. Publicity that will make your target
market flock to your website and lead to
extra sales. Creating Viral content
achieves this.
From the word itself, viral content is like
a virus. It spreads from person to person.
In the online world, this means your
content or marketing message being
shared and talked about by people. Examples of great viral marketing
are the Old Spice Video and the Coca Cola Share promotion. Even on a
smaller scale, any business can benefit from creating viral content. Here
are some tips to help make your content viral:
1. Be unique and original! – This may be a simple statement but
being unique can do wonders. For example, if you have a page
about your business which is similar to what other companies
offer. Think of how you can make that certain page different.
Perhaps make it funny, controversial or simply add valuable info,
something that people will want to show their friends or family.

2. 2. Have a catchy title – You might only have 1 second to grab their
attention. Make your titles catchy but still relevant to the
message you want to send out.
3. Seek opinions and test it – Try to seek opinions from other people
especially people or groups involved in that market or industry.
Find out if they found it valuable and worth sharing or better still,
see if they actually do share it. Who knows, they might have some
great feedback that helps you improve the message.
4. Know the latest trends – If a certain issue is hot, it would certainly
be worth writing about. Timing can be very important with these
viral messages because no-one wants to share last years news.
5. Borrow Ideas – Obviously, as with the first tip, you should never
copy others, this often does more harm than good. But if
something works well in other markets, look at how you might
apply similar ideas to your industry. Looking at what hot topics or
viral messages are being shared on online news websites and
social media sites like Digg and Reddit can give you great ideas for
how to present your message.
6. Don’t give up – Just try and try! If one method doesn’t work, try
another. There is no science to it, you will never know what works
until you try. Viral content is a combination of interesting quality
content and a bit of luck. Keep on creating quality content and it
will increase the chances of your content going viral.