Do you know how to improve your conversion by distracting your visitors? Illustrated by eye-tracking recordings from WordCamp Nijmegen (http://nijmegen.wordcamp.org), Evert will show you how to improve website conversion not only with attention, but also with distraction. The key lies in unconscious behavior. As Evert takes you through Taco's talk he will translate the concepts you see in the recording to applicable wins for you and your customers' website. Neurofied has taught companies and the WordPress community about neuromarketing for over three years. As a scientist and developer, Evert has a passion for making unconscious behavior visible.

1. Improving conversion
with attention & distraction
Dr. Evert Semeijn
neurofied.com
evert@neurofied.com
085 303 7146

2. Overview Conversion
Attention
Distraction Quiz

3. Neurofied
Dr. Evert Semeijn
Research & Development
Beirem Ben Barrah
Strategy & Growth

4. Neuromarketing
1. Neuromarketing research
2. Applied neuromarketing

5. Neuromarketing
People are not rational
Influence invisible forces
The Why & How

6. 95%
Unconscious

7. Conversion

8. Conversion
…turning site visitors in paying customers.

9. Conversion
…intentionally changing the behavior
of site visitors.

10. Conversion
…intentionally changing the behavior
of site visitors.

11. Conversion
…intentionally changing the behavior
of site visitors.

12. Conversion
…intentionally changing the behavior
of site visitors.

13. Conversion
1. Recover abandoned cart
2. Subscribe to newsletter
3. Interact with chatbot

14. Attention

16. Attention
selectively concentrating on a
discrete aspect of information

17. Attention
selectively concentrating on a
discrete aspect of information

18. discrete aspect of information?

19. Attention
selectively concentrating on a
discrete aspect of information

20. Attention
selectively concentrating on a
discrete aspect of information

21. selectively concentrating on a
discrete aspect of information

22. Automattic
Recognizes
1. color
2. shape
3. orientation
4. faces

23. Remember

24. Selection
Mechanism
Choices
24

25. Battle
Inside vs outside

26. See Vs Perceive
Seeing != perceiving
26

27. Distraction
Quiz
💃🕺

28. Question 1
Moving person

29. Question 1
Female

30. Question 1
Yes #🙋
No

31. Question 1
Female

32. Question 2
Not moving person

33. Question 1
Female

34. Question 2
Yes
No #🙋

35. Question 1
Female

36. Question 3
CoderDojo Kids

37. Question 2
Kids

38. Question 3
Yes
No #🙋

39. Question 2
Kids

40. Question 4
Faces vs logos

41. Question 4
Faces vs logos

42. Question 4
50/50 #🙋
Other

43. Question 4
Faces vs logos

44. Question 5
Scanpath logos

45. Question 5

46. Question 5
#🙋

47. Question 5

48. Thank You Nijmegen
linkedin.com/in/evertsemeijn
evert@neurofied.com
linkedin.com/in/beirem
beirem@neurofied.com