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The Health Savings Account, or HSA, has become an effective way for employees with high deductible health plans to manage their healthcare spending while allowing employers the opportunity to contribute a more controllable amount to employee healthcare.
Since the passing of the Affordable Care Act, these plans have grown in popularity, and will continue to do so in the wake of the 2020 Cadillac Tax.
With nearly 19.7 Million Americans participating in a high-deductible health plan, and an estimated 30 Million participants by 2018, HSA assets will grow with it, reaching an estimated $38 billion by the end of 2016, and over $45 billion by the end of 2017.
This exponential growth over the last decade (HSA Assets totaled $1.7B in 2006) has created an undeniable opportunity for account holders to invest their HSA contributions for future use and for investment banks to manage these investments (HSA providers collectively generate $750-850MM in HSA Revenue per year).
Pitching these opportunities to potential account holders should be easy, as the HSA is the most tax-advantaged option for employees, whose contributions reduce taxable income, whose earnings accrue tax free, and whose withdrawals (for qualified expenses) are not subject to taxation.
For investment banks, the opportunities exist for your organization to extend its product offering, grow revenue (and influence), and establish your role as a trusted partner through availability and education. Learn more from this infographic.