Digital innovation is creating antiquated business practices across a dramatic number of industries. It's not uncommon for competent business to fall behind in digital strategy. It's critical to work with a framework that's sound and one which provides, market intelligence, strategy and a platform for growth. This slideshare highlights Evolve Digital Labs approach.

2. Evolve is built
to solve the
your business faces.
Evolve is built
your business faces.
Evolve is built
to solve the
exact challenges
your business faces.
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3. Founded in 2009, Evolve Digital Labs
is a data-driven customer acquisition firm
Digital Strategy
Search Optimization
Search Marketing
Display Advertising
Video Marketing
Web Content Strategy
Social Strategy & Mgt
Creative Direction
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4. 1 2 3Market
Intelligence
Strategy Growth
Growth starts with
understanding.
Evolve will provide the digital
language, behavior, and needs of
your customers. Be smart, pursue
your true market.
Build a Strategic
Framework
Turn Data Into Satisfied
Customers. Our proven method for
growth uses an outcome-driven
mindset removing the guesswork.
Eliminate
Underperformance. Crush
Uncertainty.
When strategy is implemented,
measured, and adjusted, growth
online is inevitable. We direct your
paid search campaigns, on-site
improvements, and organic tactics
to the next level.

5. Strategy
Growth Market Dashboard Fix
Customer Map MetricsFramework
Current Market Place Business Goals
Our Model: Focus on Jobs & Outcomes

6. Improve Web Rankings
Improve your ability to provide the
solution to your primary
customer's need.
Increase Qualified Traffic
Increase quality traffic by creating
content that uses the right audience’s
language.
Reach Financial Goals
Acquire customers profitably through
website optimization.
Increase Profitability Online
Understand the opportunity
that exists and the cost of
that opportunity.
Integrate and Align Departments
Communicate business goals
throughout organization.
Validate Business Goals
Use data to gauge your online
opportunity for growth.
Benefits to You
Website Outcomes Business Outcomes

7. ADVERTISING SITEPARTNERSYOURCOMPANY
Social
Media
PR
Web
Developer
Your
Digital / IT
Your
Content
Your
Brand

8. Partnerships
GOOGLE - GOLD AGENCY STATUS
Evolve Digital Labs is one of 250 agencies with the Gold Agency status from
Google. With this title, we have direct Google support, inclusions in Betas,
and access to exclusive resources.
GOOGLE – BETA PARTNER - SEARH CONSOLE/WEBMASTER TOOLS
API Not only do we employ programmatic techniques to our data collection,
we are 1 of 45 organization worldwide with beta access to a Google API
allowing for multi-dimensional queries. The end result is a more robust yet
granularly nuanced look at customer data.
TWITTER – QUALIFIED DEVELOPER API ACCESS
Real-time data access to Twitter allows our team to pull time-sensitive
insights from consumers.
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9. As our clients grow…
Cost Per
Acquisition
Total
Acquisitions

10. …we grow

11. 11

12. CClients & Case Studies
Case StudiesClients & Case Studies

13. Segmenting big data.
Sharepoint migration.

14. SITUATION for Merck Manuals
Promote Merck Brand Goodwill
Merck launched a new version of the Merck Manuals, their medical information portal
Utilization of Manuals by consumers and professionals
Awareness of Manuals low with younger users
Entrenched Competition
WebMD clear leader in share of voice for medical information portals
Google touches and guides most medical information queries online
Limited Digital Budget
Campaign needed to create awareness of brand as well as drive significant traffic
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15. SOLUTION for Merck Manuals
Deep Analytics
Implement tracking for engagements across 5,500+ unique pages on site
Develop value model for engagement that clearly communicates Merck Manuals value to Merck corporate brand
Targeted Strategy
Identify behavioral segments of consumers and professionals where Manuals has advantage
Leverage novel search/display media model to circumvent competition
Value Media Buys
Keyword level analysis on over 300,000 medical information terms representing over 325 million monthly queries
Target high engagement value low CPC users
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16. RESULTS for Merck Manuals
250,000
June 2015
Website Visitors
$0.10
Average
Cost Per Click
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17. RESULTS for Merck Manuals
“I am grateful for the work Evolve Digital Labs is doing to help us
optimize our site for organic Search. EDL is helping us navigate the
complexity of launching a multi-lingual, multi-cultural and multi-domain
product. Our mission to be accessible to 3 billion consumers and
healthcare providers by 2020, will only be attainable through a strong
presence on search engines.”
Dr. Robert S. Porter, MD Editor-in-Chief, The Merck Manuals Exec. Director,
Scientific Affairs
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18. Lead Generation from
Consumer Data and Behavior Application

19. SITUATION for Blackhawk Engagement
Low Performing Content
Current assets maintained low traffic with language not matching the customer
Mixed Messaging
Six landing pages existed without proper optimization and spoke to multiple services.
Consumer Behavior
Marketing assets were varied and based on intuition rather than data insights on consumer behavior and needs.
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20. SOLUTION for Blackhawk Engagement
Content Optimization
Isolating the language of the customer and making sure site content reflected their most valuable customers were
searching lead to increased traffic and more lead generation.
Highly Targeted Messaging
Reduced number of pages by half. Each page now spoke to one core service. Ad groups connected to a specific
service allowing for lower cost per lead while increasing the total number of leads. Not only was there an increase in
total leads, but the number of qualified leads jumped significantly.
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21. SOLUTION for Blackhawk Engagement
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22. SOLUTION for Blackhawk Engagement
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23. RESULTS for Blackhawk
Engagement
73%
Exceeded project
lead generation goal
299.5%
Increase
in Leads
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24. RESULTS for Blackhawk Engagement
“Evolve provides in-depth access to today’s search knowledge
and more importantly tomorrow’s. The whole team is
personable, genuine and a pleasure to work with.”
Mike Luhning Director of Marketing/Creative Director
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25. Online market growth of
more than 500% without compromising ROI

26. SITUATION for Charter Communications
High Marketing Costs
Restructuring the Affiliate Program was required to save millions of dollars on branded terms it’s own affiliate members
were bidding on which drove up costs, putting themselves at a disadvantage.
Operational Guidelines
Marketing guidelines were not in place to provide operational frameworks for members to establish a consistence
brand positioning and messaging.
Landing Page Optimization
Landing pages were few and spoke to too many topics. The result was an overall inadequate fulfillment of the pages
intended purpose.
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27. RESULTS for Charter Communications
329%
Increase in leads
8%
Decrease in
Cost Per Lead
500%
Increase in ROI
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28. RESULTS for Charter Communications
“Not only is Evolve Digital Labs dynamic in their thinking and use of
technology, but the team is always attentive to our needs. They’re
constantly watching out for our bottom line.”
Amy H. Kim Senior Director of Marketing
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Contact Us
1-844-GO-EVOLVE
www.evolvedigitallabs.com