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T&C Meetup #3: Funnel Psychology and Mapping

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Learn how to build an Online Sales and Marketing Funnel.
Without a funnel, your website is no better than a big online brochure for your product.

Publicado en: Marketing

T&C Meetup #3: Funnel Psychology and Mapping

  1. 1. Online Marketing & Sales Funnel Psychology & Mapping by Ewa Wysocka & Samuel P.N. Cook
  2. 2. 1. STRATEGY fundamentals 2. FUNNEL psychology and mapping 3. EXECUTION process 4. Defining your NUMBERS (KPI’s) 5. CONTENT integration 6. PAID TRAFFIC integration 7. OPTIMISATION 8. CUSTOMER SERVICE process set up Our 8-Step Digital Marketing Formula
  3. 3. Your website without The Online Sales Funnel is like the business card pinned to this wall...
  4. 4. Before starting to plan your Online Sales Funnel make sure to define at least these 2 strategy fundamentals: ⭑ Your Buyer Persona ⭑ Your Buyer Persona’s Level of Awareness
  5. 5. 1. General (demographic mainly) 2. Goals and Values 3. Lifestyle and Personality Traits 4. Challenges, Fears and Problems 5. Interests and Hobbies 6. Keywords they would search for 7. Objections to the buying 7 Characteristics of Your Buyer Persona QUOTE: “HeaLTHyIs Productive”
  6. 6. Define Your Persona’s Level of Awareness Level 4 Aware of your product and considering purchasing Level 3 Aware of your product, but does not want it yet Level 2 Knows what she needs, but does not know you Level 1 Aware of the PROBLEM only (unrealised desire) We will use it to define your SALES FUNNEL LENGTH!
  7. 7. Your Funnel Psychology Your Funnel Is an Engineered Journey Through Your Buyer Persona’s Different States of Mind
  8. 8. Funnel Psycho - Formula 1. Get Attention 2. Shift Paradigm 3. Offer & deliver Results in Advance 4. Build Trust & Likeability 5. Present your Offer 6. Overcome Objections 7. Close 8. Maximize Lifetime Value of Your Customer (LTV) BrendonBurchard
  9. 9. PERSONA $$$
  10. 10. EATs Me Diet Catering Funnel Our case study
  11. 11. Get Attention & Paradigm Shift (Step 1 and 2)
  12. 12. Results in Advance (Step 3)
  13. 13. Built Trust (Step 4)
  14. 14. Sell (Step 5)
  15. 15. Overcome Objections & Close (Step 6 & 7)
  16. 16. Maximize LTV (Post Purchase Sequence)
  17. 17. Join our next meetup about “Funnel Execution Process” April 6th, 7pm, Google Campus Warsaw
  18. 18. Video production & Photography by projecton

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