Flux Lezing Play To Tv 200812

Play To TV Hilversum, 4 December 2008 Jeroen Elfferich Ex Machina Social Gaming Technology www.exmachina.nl

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TV Is Magic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl

TV Is In Decline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl The Achilles heel of television. “ The inherent weakness of television has always been the indirect relationship between the viewer and the broadcaster. Because there has never been any way to make individual viewers pay for the parts of the service they actually watch, broadcast television is based upon a business model which forces viewers to pay indirectly.”

Or Is It? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl Television Web Sites Thrive During Prime Time, According to Nielsen//NetRatings “ At NBC.com in February, 40 percent of total time spent was during prime time, making it the No. 1 Web site when ranked during prime time. Web properties ABC Primetime and Fox Broadcasting took the No. 2 and 3 spots, with a respective 30 percent and 26 percent of total time spent taking place between 8pm - 11pm”

Voting Analog broadcast Digital Cable/Sat/T Interactive digital IP (IPTV, P2P, d/l) Mobile Channel surfing Time shifting Embedded Digital meta-data Online meta-data Proprietary return IP return Non-TV: IVR Non-TV: SMS Non-TV: Online Analog broadcast Digital Cable/Sat/T Embedded EPG Respond to ads TV content portal Voting Communicate Play Along VOD www.exmachina.nl TV Infrastructure (Inter)action Medium

Communication (IM, Sharing, Twitter…) Analog broadcast Digital Cable/Sat/T Interactive digital IP (IPTV, P2P, d/l) Mobile Channel surfing Time shifting Embedded Digital meta-data Online meta-data Proprietary return IP return Non-TV: IVR Non-TV: SMS Non-TV: Online Analog broadcast Digital Cable/Sat/T Embedded EPG Respond to ads TV content portal Voting Communicate Play Along VOD www.exmachina.nl TV Infrastructure (Inter)action Medium

TV Play Along Analog broadcast Digital Cable/Sat/T Interactive digital IP (IPTV, P2P, d/l) Mobile Channel surfing Time shifting Embedded Digital meta-data Online meta-data Proprietary return IP return Non-TV: IVR Non-TV: SMS Non-TV: Online Analog broadcast Digital Cable/Sat/T Embedded EPG Respond to ads TV content portal Voting Communicate Play Along VOD www.exmachina.nl TV Infrastructure (Inter)action Medium

From Games to Broadcast to Games ,[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl

Crossplatform Gaming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl

Today’s Viewer Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl

TV Play Along ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl

[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl www.exmachina.nl www.exmachina.nl www.exmachina.nl www.exmachina.nl www.exmachina.nl www.exmachina.nl www.exmachina.nl TV Play Along Sweet Spot www.exmachina.nl Analog broadcast Digital Cable/Sat/T Interactive digital IP (IPTV, P2P, d/l) Mobile Embedded Digital meta-data Online meta-data Proprietary return IP return Non-TV: IVR Non-TV: SMS Non-TV: Online Analog broadcast Digital Cable/Sat/T Embedded TV Infrastructure Medium

Play Along Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl

RADIO 538 / WETEN IS WINNEN ,[object Object],www.exmachina.nl

PLAY TO TV EXAMPLE ,[object Object],www.exmachina.nl

Stage 1: Announce www.exmachina.nl Welcome! In a few moments, HKU Quiz will start. Now YOU can play along and be a contestant at home. Simply pick up your PC or mobile and join us!

Stage 1: Announce www.exmachina.nl For more information on how to take part in this show, see text page 123 or go to HKU.tv

Stage 2: Provisioning www.exmachina.nl SMS from 1234 Click this link to install the game app on your phone www.HKU.tv Welcome to HKU Quiz! Instructions Username: ………… Password: …………. Register or log in Instructions on 123 HKU Quiz Mobile instructions: send text message ‘HKU’ to shortcode 1234. You’ll then get a link to install the game on your phone. Web instructions: go to HKU.tv in your browser. Register first. After you log in, you’re ready to play Instructions Mobile……… ………… Web…………… …………

Stage 3: Gathering www.exmachina.nl HKU Quiz App 13.479 players Game will start in 30 seconds HKU Quiz Web App 13.479 players Game will start in 30 seconds Excellent! Now we’re ready to play. If you haven’t done so already, now is the time to start the application and log in. You now have 30 seconds before we close our lines and start with the first round!

Stage 4: Game Start www.exmachina.nl Game started 25.146 players online Waiting for category HKU Quiz Web App 25.146 players online Waiting for studio candidate to select category OK, here we go! We have over 25.000 players now, and a team of 5 famous game designers in the studio. Everyone will get the same answer at the same time, and is given the same opportunity to answer .

Stage 4: Game Start www.exmachina.nl Category selected Games Industry Arcade Current Games All-Time Favorites Category selected Games Industry Arcade Current Games All-Time Favorites We’ll pick a random contestant from the studio… It’s seat 1, Shigeru Miyamoto. Miyamoto-san, what will it be? Miyamoto: Well, let’s see… You know what, I’ll pick Arcade!

Stage 5: Game Session www.exmachina.nl Answer Answer Use your mouse or keypad to enter your answer ,[object Object],[object Object],[object Object],[object Object],Answer 1) Answer 2) Answer 3) Answer 1) Answer 2) Answer 3)

Stage 5: Game Session www.exmachina.nl Answer Answer Use your mouse or keypad to enter your answer Just 10 seconds left… 5… 4, 3, 2, 1…. so Miyamoto-san, time’s up, what’s your answer? Miyamoto: Are you kidding? This is easy! I designed it! 1981 Of course! Answer 1) 2) selected Answer 3) Answer 1) Answer 2) 3) selected ,[object Object],[object Object],[object Object]

Stage 5: Game Session www.exmachina.nl Result Great! You receive 41 points, total at 41 Result Too bad! Number 2) was the right answer You have 0 points Was Miyamoto-san right to brag? Were those playing at home correct? Let’s see… Yes – 1981 it was! A huge hit for Nintendo, it made $180 M in its first year 2) Correct Answer 3) Wrong Answer ,[object Object],[object Object],[object Object]

Stage 5: Game Session www.exmachina.nl Stats 44% answered correct You have 41 points Position 264 / 25.164 Stats 44% of home players answered correct You have 0 points Position 18.964 out of 25.164 contestants Now let’s have a look and see how everyone did. Miyamoto-san, you were the only one in the studio with the right answer. At home, 44% of our viewers answered correctly.

Stage 5: Game Session (continued) www.exmachina.nl Several more categories are selected and questions from those categories answered, the flow of which is similar to the previous slides

Stage 6: Winner www.exmachina.nl Final score: 494 You have answered 10 out of 12 correct. You’re in the top 5% of all players! Final result Your score is 284 You have answered 6 out of 12 correct. You’re in the top 40% of all players and 2 nd among your friends. So the end of the game’s here – in our studio, Miyamoto-san has won. But we also have a winner from those playing along from home. So here’s the top 5: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stage 6: Winner www.exmachina.nl TV Show has ended Do you want to keep playing? yes / no main menu TV Show has ended Click here to keep playing online, or go back to the main menu The TV show is now over. But if you feel like having another go, you can continue for as long as you like on your phone or PC. Every hour, day and week there are great prizes! See you next week, same time, same channel, new quiz!

Suitable TV Play Along Formats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl

Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl

Thanks! ,[object Object],[object Object],[object Object],www.exmachina.nl

Flux Lezing Play To Tv 200812

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