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140 Twitter Marketing Tips for 2013
#1
 @DavidSpinks If you're not seeing results,
 it's probably not twitter's fault, it's how
 you're using it. That's ok. Reevaluate why
 you're there and apply.
#2

     @divinewrite Help people.
#3
     @calamity7373 Create a dialogue
     with your followers, don't just push
     promotions about your brand in their
     face.
#4
     Twitter about how you’re promoting
     your business, or how you’re getting
     paid, give followers something they
     can use! @DunnMich
#5
#6
     Don't just talk about your product,
     talk about your area of expertise. And
     the key talk - have a dialog with your
     customers or potential customers.
#6
     Be the first to share. Get an RSS feed
     of topical news for your industry and
     post a link as soon as breaking news
     hits the search engines.
#7
     @UTFCU - From reports I've seen,
     we're the first credit union to use
     Twitter. We promote rates, products,
     special events.
#8
     Have you written a lot? Tweet the
     titles of all articles you have written,
     and each URL, so your followers can
     easily find them - @BeerFoxTM
#9
     Twitter is a conversation. Take some
     time to listen to what is going on and
     respond, don't just talk at people.
     @virtualewit
#10
  From @hatmandu: don't just use
  auto-follow tools to spam legions of
  people - instead, create individual
  conversations
#11
  Use Twitter as way to grow your
  networks on other social media
  channels. It can be the hub of your
  social media wheel, each channel a
  spoke
#12
  Marketing is about promoting what
  your expertise is & how that is
  advantageous to someone else. Now
  get to tweeting that!
#13
  Twitter is not a scripted dialog. It is an
  open conversation between you, your
  followers and your potential
  followers. @followthecolson
#14
#15
  We all got to learn somehow! Just so
  much to learn, and so many followers.
#15
  If someone you know has good news
  (e.g., been promoted), but is too
  modest to Tweet about it, you might
  consider Tweeting about it yourself.
  @appellatelaw
#16
#17
  @bradjward - Don't get caught up in
  the numbers game. 100 relevant
  followers on Twitter is worth more
  than 1000 followers any day of the
  week.
#17
#18
  @makingcjc - learn how to RT (re-
  tweet) it not only helps you stay
  active, but let's people know what
  your interested in.
#18
#19
  "Retweet" is a powerful tool on
  Twitter; helps to build your brand,
  following, trust & seen as an expert in
  your field - @mayhemstudios
#19

  Twitter is as good as the people you
  follow - @lookwebdesign
#20
#3
  @mooshinindy - Be yourself on
  twitter. People will either love you or
  hate you for it but at least it's you.
#21
  @sarahebuckner: It drives me crazy when people don't
  post for a few hours, then post 9 times in a row. If they
  do that a lot, I unfollow.
#22

  @KristieKreation - Don't just retweet,
  post links and post quotes!! Make
  sure you carry on conversations so
  others know a little about you.
#23
#23
  @TimPiazza: When you trend, trying
  to follow your brand is like riding in
  the front of a roller coaster. Every
  moment thrills and scares.
#24
#24
 @watsonk2 - Tweet 80% content your
 readers will find helpful and 20% self
 promotion. A good mix will get you
 farther than 100% promotion.
#25
#25
  @Arsene333: Before you click send
  ask yourself "Would I follow this
  person solely based on this one
  tweet?" If yes, clink send.
#26
#26
 Find the perfect balance between the
 quantity of your tweet versus the
 quality.
#27
#27
  Make sure you're able to talk to the
  people who follow you. Make sure
  your on when their own, and free to
  chat.
#28
#28
  If business has taught you anything is
  that you have to pick a content niche.
  Apply that to Twitter.
#29
#29
  DON'T BE STUCK UP! Talk to the
  people who took time to mention you,
  follow you, and/or DM you.
#30
#30
  @SandyDfromNJ - Twitter is a great
  place to clarify your vision, mission &
  message. Are you being Re-Tweeted?
#31
#31
  Like in Shakespeare the more
  interesting characters are rounded,
  not flat or static. So be well rounded
  (or appear to be).
#32
#32
  First- Get followers. Second- Keep
  followers. Sounds easy right? It's
  actually not. It takes patience and
  hard work.
#33
#33
  @Arsene333: Think of Twitter as your
  own public relations campaign.
#34
#34
  You are the brand!!! Nothing else.
  You're selling yourself as a person,
  your company and showing that you
  are worthy of being followed.
#35
#35
  Be human. Don’t be the person who
  only talks about their product/service.
  Interact w/ peoplel (RT, DM, etc) on a
  personal level.
#36
#36
  Don't be all over the place. Be known
  as the go to page for a topic, and as a
  reliable source for information on that
  topic.
#37
#37
  @jennielees - Pay it forward - giving is
  as good as getting, and social capital is
  invaluable. It's not all about you any
  more.
#38
#38
  Twitter can be a powerful tool for
  customer service. Listen, monitor and
  respond.
#39
#39
  @Alonis - DO NOT PUSH YOUR
  PRODUCT. There, in 26 characters.
#40
#40
  @azvibe - Don't use twitter if all
  you're going to do is promote the
  latest and greatest or ask for help for
  your business. Be yourself!!
#41
#41
  @KevinEikenberry - The 3 Twitter
  Marketing P's To use twitter
  effectively, be provocative, provide
  value, and most of all, be personable
#42
#42
 Remember that Twitter is about
 communicating, not marketing. Focus
 on adding value to the conversation,
 not selling something to someone
#43
#43
  @Chadrichards - identify, engage,
  respond, repeat ;)
#44
#44
  @JillHarding - Simply be genuine and
  share useful information as in time it
  will come back to you.
#45
  @ExactTarget – People don’t buy
  from logos. People buy from people.
  Your social media engagement should
  reflect that.
#46
#46
  If you murder someone, don’t Tweet
  about it. Bad for the brand -
  @brianspaeth
#47
#47
  Broadcasting is great for TV. Not for
  Twitter. Participation is a two-way
  street. Get to know your groups and
  they will get to know you -
  @chuckgose
#48
#48
  Focus on building conversations and
  relationships and the followers will
  come - @roundpeg
#49

  Utilize lists to keep followers
  organized and segmented. It helps.
#50
#50
 Build relationships. Share ideas and
 info with people who have similar
 interests and then meet them offline
 @gioias
#51
  If you decide to use Twitter to
  communicate, build a strategy and
  deliver value to your followers.
#52
#52
  Listen. Listen. Listen. And engage in
  conversations. Do not spam.
#53
#53
  Understand your business purposes
  for spending time and energy on
  Twitter - @whalehunters
#54
#54
  Twitter is a great equalizer. CEOs,
  gurus, and regular joes all have to
  make the best of 140 characters -
  @karamartens
#55
#55
  Be mindful that your horse precedes
  your cart. Relationships are key -
  @fleurdeleigh
#56
#56
  BROADCASTING is one thing.
  LISTENING is a major thing and
  REACTING is the real thing -
  @gambitfauri
#57

  Do not create another data silo.
  Connect to a CRM - @happenbetter
#58
#58
  Content is queen. Context is king. -
  @taskwum
#59

  Putting a real name and face on your
  identity allows customers to associate
  with your brand on a personal level
#60
#60
  Employ a content lure strategy. You
  point users to help content in
  exchange for influence.
#61
#61
  @jecates - Following thousands of
  people hoping to get their attention is
  more likely to get you blocked than
  followed
#62

  Feed your company’s blog to Twitter
  and drive referral traffic.
#63
#63
  With every tweet you’re either giving
  people a reason to retweet or you’re
  giving them a reason to unfollow -
  @claymabbitt
#64
#64
  @augie_malson - develop/build
  relationships with your (potential
  followers) Use a background image
  that connects to your other sites.
#65
  Listen think then react. Don’t tweet
  just because. Many following doesn’t
  mean you are a “super star” -
  @greenphare
#66
#66
  @unmarketing - Twitter is a
  conversation about your
  business/industry whether you're
  there or not. Your choice.
#67
#67
  I might be crazy enough to believe
  Twitter can lead Social Awareness
  movements. Lead people to
  involvement - @BeTheLink
#68
#68
  If you can’t have a vested, genuine
  interest in your followers then you are
  in the wrong business - @PhillipM
#69
#69
  Share partner and customer content.
  It will add to your brand and create a
  community of influencers to support
  you.
#70
#70
  Build relationships through interaction
  and remember quality of content over
  quantity will get you the right
  followers - @yougonetwork
#71
#71
  @unmarketing - Take 5 min daily to
  reply/retweet others, nothing about
  you. Engage, interact, build.
#72
#72
  Twitter works best when integrated.
  Use it to supplement blogging, email,
  mobile, and other social media
  efforts.
#73

  Put yourself in your customers shoes
  then respond how you’d expect to be
  treated - @dawndevirgilio
#74
#74
  If you expect people to RT your post
  leave 20 -25 characters for convenient
  RTs! - @chrisfyvie
#75
  Watch, learn, and listen – then jump
  on in. You can’t understand social
  media until you use it.
  @VisitFingerLake
#76

  Do not put all of your (social media)
  eggs in one basket - @pmhub
#77
#77
  Twitter marketing is cheap, easy, and
  effective. If you can’t do it alone get
  some help.
#78
#78
  All tweets are read – not just your
  branding or marketing ones. Be
  careful what you tweet!-
  @krisplantrich
#79
  @LindsayManfredi - Twitter should be
  about relationship building and trust.
  Use it wisely and people will get that.
  Please don't try to sell to me.
#80

  Great way to establish thought-
  leadership and drive visibility to your
  owned online assets – Karen Swim
#81
  @coffee_online - If it smells of
  marketing then you're going to
  convince no-one. That includes
  spraying fake camouflage scent to
  cover your tracks
#82
#82
  @socialjulie - Good marketers can
  focus on intricacies with a short lens
  and can then strategize with a long
  lens and with a strong ROI filter
#83
  Setup alerts for brand mentions and
  keywords in your industry to monitor
  conversations and respond when
  appropriate. – Steven Shattuck
#84
#84
  @AlaneAnderson - Don't be the JERK
  at the party that just wants to sell
  something.
#85

  If all of your links point back to you,
  chances are I am going to ignore you -
  @makeseriously
#86
#86
  Speak simple. Share Your passion. RT
  the best words of others -
  @MacksMind
#87
#87
  Building communities that will be
  sticky takes longer than a few tweets
  – tweet early and tweet often.
#88

  Twitter is a great resource for
  gathering targeted information in
  specific areas of interest. – Martin
  Webb
#89
@jacobm - Promote your twitter name, I
have a link to my twitter profile in my email
signature, on my business cards, and at the
end of all of my posts.
#90

  Be authentic. No seriously, be
  authentic. - @dawndevirgilio
#91
#91
  Make friends with your followers and
  tweet then as you’d like them to
  tweet you - @Aislinnye
#92
#92
  Don’t think Twitter can’t be useful for
  something. You can sell, broadcast,
  activate, converse, and share.
  @JasonFalls
#93

 Create lists to monitor competition and
 customers - @willhardison
#94
#94
  Tweet funny stuff in funique
  (fun+unique) ways. Funky ways works
  too. Funquee - @briancarter
#95

  Be shockingly honest. Usually at least
  one person connects with that.
#96
#96
 Always remember you were a
 beginner once too @sarahrobinson
#97
  Interaction is key and what social
  media is all about. Customers love
  when a company takes the time to
  respond to their tweets. – Scott Tolin,
  Lisaann Dupont and Phillip Martinez
#98
#98
 Don’t answer “What Are You Doing?
 Instead: Reply, Retweet, and Respect
 (by following back those who follow
 you - @authorlisalogan
#99
  @jennypratt - Be Bold. Have an opinion. Talk to
  strangers and have fun!
#100
#100
 Twitter bios rule. If say something
 interesting about yourself in 140
 characters imagine what you can do
 with stuff you really care about?
 @jennypratt
#101
#101
  Follow people outside your niche. I’ve
  read books I would have never known
  existed all from random tweets.
#102
 Honestly, I really don’t care what you
 have for lunch. But I do care to know
 about the light moment you created
 @jennypratt
#103

  Understand your audience and what
  they respond to. Important to
  customize your message. -
  @mchouston22
#104

  When tweeting, you don't need to
  make it all about you.
#105
#105
  Staying on message in Twitter is
  dangerous. Learn to adapt and listen
  to what they are telling about your
  service/product
#106
#106
  @askfrasco - Twitter is a give and take
  relationship, you have to contribute
  yourself in order to have others
  contribute to you.
#107
#107
  It's called a "social network" for a
  reason. Build your network online as
  you would in real time | you don't
  have 2 to like every -
  @homestarstaging
#108

 @tiffsilverberg– Be real. Get to know
 your customer base. Be generous.
 Offer help! No walls.
#109
#109
  Use Twitter as a distribution
  channel to push people to a
  landing page for email acquisition.
#110
#110
  Provide value and they will watch for
  more...
#111
#111
  @tonymarshall - Remember that it's
  called "tweeting," not "squawking."
#112
 Manual good. Automatic bad. It is
 okay to schedule tweets but don’t
 automate anything. – MediaBistro
#113

 Remember 140 characters. It is the
 essence of Twitter.
#114
#114
  @socialjulie - Marketing on Twitter is
  really a stripped down type of
  marketing. It's authentic
  communication; no other approach
  will work.
#115
#115
  @bradpiercephd - "If you make
  people think they’re thinking, they’ll
  love you"
#116
#116
  @smquaseb - Twitter is an ongoing
  conversation you participate in. It isn't
  about how much info you can shove
  out, it is about communicating.
#117

  Engage. Constantly.
#118
  Allow your employees to become an
  authority in their specific skill set.
  Trust them.
#119

  @blakenquist Don't talk AT people.
  Talk TO people. (or Don't broadcast.
  Engage.)
#120
#119
  @JustShireen- Talk. Interact. Respond.
  It should be a conversation, not a
  sales pitch.
#121
#120
  It’s a great platform to reinforce your
  brand by posting interesting content
  that could be useful to your followers.
  – Martin Webb
#122
#121
  @LisaMarieDias - Keep in mind; even
  if you don’t have a fleet of followers,
  by tweeting, you are sending info out
  into the larger worldwide web.
#123
#122
  @hendrylee - Experience has told us
  that early adopters to a marketing
  technology that works is going to give
  an unfair advantage over others who
  come in much later.
#124
#123
  @jacobm- Follow people YOU think
  are interesting, don’t just follow folks
  because everyone else is.
#125
#124
  @joshmiles- Want to recruit your
  employees or coworkers to Tweet?
  First take a minute (in person) to
  explain what to do and why they
  should.
#126
  Don’t be intimated. Twitter’s learning
  curve can be a little steep at first but it
  essentially boils down to three things
  which you’ve been doing all of your
  life: reading, writing and sharing. –
  MediaBistro
#127
#126
  @OnRamp101- Don’t be a stranger.
  Say hi on the weekends. Tweet in the
  evening. Bring a bit of your self, even
  if you’re using it primarily for business
  connections and learning.
#128
  @screationz - First and foremost, you
  need to know the difference between
  posting often and spamming.
#129
 Remember balance between sharing
 sales, product, brand and customer
 service information to your followers.
#130
  @FranchiseKing suggests tweeting
  one of your recent press releases or
  blog posts daily, mixed in with other
  links to useful and relevant articles
  and blog postings.
#131
#130
  @MoxieMarketing - creating a
  strategy before jumping into Twitter.
  What do you want to accomplish?
  Who do you want to reach?
#132
#131
  @timage - T.W.E.E.T: "Timely, Worth
  reading, Educational, Entertaining,
  and Tweople-connecting."
#133
#132
  @JonBacon - create real
  conversations, and remembering
  that everything you do on Twitter
  represents your brand.
#134
#133
  @searchguru -note that best way to
  get retweeted is to post content that
  has value, such as useful blog post.
#135
  Fill out your bio. It’s OK to be witty,
  but not at the expense of clarity.
  Leave the abstract, wacky bios for
  celebrities, attention-seekers and
  good, old fashioned weirdos. -
  MediaBistro
#136

 Utilize shortened URLs for easy sharing
 and tracking!
#137
#137
  @MichaelHartzell - create a unique
  landing page to link to from your
  Twitter profile with a greeting and
  introduction that is a "secret page"
  only for your Twitter followers.
#138
#138
  @JoeManna - note the importance of
  commitment, and recommends
  spending at least a half hour per day
  discovering and Tweeting.
#139
#139
  @StaciJShelton - following people
  who retweet your content in order
  to build relationships with people
  who value what you share.
#140
@DellOutlet - The shorter and more direct
your message is, the more successful
you're going to be.

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140 Twitter Marketing Tips for 2013

  • 2. #1 @DavidSpinks If you're not seeing results, it's probably not twitter's fault, it's how you're using it. That's ok. Reevaluate why you're there and apply.
  • 3. #2 @divinewrite Help people.
  • 4. #3 @calamity7373 Create a dialogue with your followers, don't just push promotions about your brand in their face.
  • 5. #4 Twitter about how you’re promoting your business, or how you’re getting paid, give followers something they can use! @DunnMich
  • 6. #5 #6 Don't just talk about your product, talk about your area of expertise. And the key talk - have a dialog with your customers or potential customers.
  • 7. #6 Be the first to share. Get an RSS feed of topical news for your industry and post a link as soon as breaking news hits the search engines.
  • 8. #7 @UTFCU - From reports I've seen, we're the first credit union to use Twitter. We promote rates, products, special events.
  • 9. #8 Have you written a lot? Tweet the titles of all articles you have written, and each URL, so your followers can easily find them - @BeerFoxTM
  • 10. #9 Twitter is a conversation. Take some time to listen to what is going on and respond, don't just talk at people. @virtualewit
  • 11. #10 From @hatmandu: don't just use auto-follow tools to spam legions of people - instead, create individual conversations
  • 12. #11 Use Twitter as way to grow your networks on other social media channels. It can be the hub of your social media wheel, each channel a spoke
  • 13. #12 Marketing is about promoting what your expertise is & how that is advantageous to someone else. Now get to tweeting that!
  • 14. #13 Twitter is not a scripted dialog. It is an open conversation between you, your followers and your potential followers. @followthecolson
  • 15. #14 #15 We all got to learn somehow! Just so much to learn, and so many followers.
  • 16. #15 If someone you know has good news (e.g., been promoted), but is too modest to Tweet about it, you might consider Tweeting about it yourself. @appellatelaw
  • 17. #16 #17 @bradjward - Don't get caught up in the numbers game. 100 relevant followers on Twitter is worth more than 1000 followers any day of the week.
  • 18. #17 #18 @makingcjc - learn how to RT (re- tweet) it not only helps you stay active, but let's people know what your interested in.
  • 19. #18 #19 "Retweet" is a powerful tool on Twitter; helps to build your brand, following, trust & seen as an expert in your field - @mayhemstudios
  • 20. #19 Twitter is as good as the people you follow - @lookwebdesign
  • 21. #20 #3 @mooshinindy - Be yourself on twitter. People will either love you or hate you for it but at least it's you.
  • 22. #21 @sarahebuckner: It drives me crazy when people don't post for a few hours, then post 9 times in a row. If they do that a lot, I unfollow.
  • 23. #22 @KristieKreation - Don't just retweet, post links and post quotes!! Make sure you carry on conversations so others know a little about you.
  • 24. #23 #23 @TimPiazza: When you trend, trying to follow your brand is like riding in the front of a roller coaster. Every moment thrills and scares.
  • 25. #24 #24 @watsonk2 - Tweet 80% content your readers will find helpful and 20% self promotion. A good mix will get you farther than 100% promotion.
  • 26. #25 #25 @Arsene333: Before you click send ask yourself "Would I follow this person solely based on this one tweet?" If yes, clink send.
  • 27. #26 #26 Find the perfect balance between the quantity of your tweet versus the quality.
  • 28. #27 #27 Make sure you're able to talk to the people who follow you. Make sure your on when their own, and free to chat.
  • 29. #28 #28 If business has taught you anything is that you have to pick a content niche. Apply that to Twitter.
  • 30. #29 #29 DON'T BE STUCK UP! Talk to the people who took time to mention you, follow you, and/or DM you.
  • 31. #30 #30 @SandyDfromNJ - Twitter is a great place to clarify your vision, mission & message. Are you being Re-Tweeted?
  • 32. #31 #31 Like in Shakespeare the more interesting characters are rounded, not flat or static. So be well rounded (or appear to be).
  • 33. #32 #32 First- Get followers. Second- Keep followers. Sounds easy right? It's actually not. It takes patience and hard work.
  • 34. #33 #33 @Arsene333: Think of Twitter as your own public relations campaign.
  • 35. #34 #34 You are the brand!!! Nothing else. You're selling yourself as a person, your company and showing that you are worthy of being followed.
  • 36. #35 #35 Be human. Don’t be the person who only talks about their product/service. Interact w/ peoplel (RT, DM, etc) on a personal level.
  • 37. #36 #36 Don't be all over the place. Be known as the go to page for a topic, and as a reliable source for information on that topic.
  • 38. #37 #37 @jennielees - Pay it forward - giving is as good as getting, and social capital is invaluable. It's not all about you any more.
  • 39. #38 #38 Twitter can be a powerful tool for customer service. Listen, monitor and respond.
  • 40. #39 #39 @Alonis - DO NOT PUSH YOUR PRODUCT. There, in 26 characters.
  • 41. #40 #40 @azvibe - Don't use twitter if all you're going to do is promote the latest and greatest or ask for help for your business. Be yourself!!
  • 42. #41 #41 @KevinEikenberry - The 3 Twitter Marketing P's To use twitter effectively, be provocative, provide value, and most of all, be personable
  • 43. #42 #42 Remember that Twitter is about communicating, not marketing. Focus on adding value to the conversation, not selling something to someone
  • 44. #43 #43 @Chadrichards - identify, engage, respond, repeat ;)
  • 45. #44 #44 @JillHarding - Simply be genuine and share useful information as in time it will come back to you.
  • 46. #45 @ExactTarget – People don’t buy from logos. People buy from people. Your social media engagement should reflect that.
  • 47. #46 #46 If you murder someone, don’t Tweet about it. Bad for the brand - @brianspaeth
  • 48. #47 #47 Broadcasting is great for TV. Not for Twitter. Participation is a two-way street. Get to know your groups and they will get to know you - @chuckgose
  • 49. #48 #48 Focus on building conversations and relationships and the followers will come - @roundpeg
  • 50. #49 Utilize lists to keep followers organized and segmented. It helps.
  • 51. #50 #50 Build relationships. Share ideas and info with people who have similar interests and then meet them offline @gioias
  • 52. #51 If you decide to use Twitter to communicate, build a strategy and deliver value to your followers.
  • 53. #52 #52 Listen. Listen. Listen. And engage in conversations. Do not spam.
  • 54. #53 #53 Understand your business purposes for spending time and energy on Twitter - @whalehunters
  • 55. #54 #54 Twitter is a great equalizer. CEOs, gurus, and regular joes all have to make the best of 140 characters - @karamartens
  • 56. #55 #55 Be mindful that your horse precedes your cart. Relationships are key - @fleurdeleigh
  • 57. #56 #56 BROADCASTING is one thing. LISTENING is a major thing and REACTING is the real thing - @gambitfauri
  • 58. #57 Do not create another data silo. Connect to a CRM - @happenbetter
  • 59. #58 #58 Content is queen. Context is king. - @taskwum
  • 60. #59 Putting a real name and face on your identity allows customers to associate with your brand on a personal level
  • 61. #60 #60 Employ a content lure strategy. You point users to help content in exchange for influence.
  • 62. #61 #61 @jecates - Following thousands of people hoping to get their attention is more likely to get you blocked than followed
  • 63. #62 Feed your company’s blog to Twitter and drive referral traffic.
  • 64. #63 #63 With every tweet you’re either giving people a reason to retweet or you’re giving them a reason to unfollow - @claymabbitt
  • 65. #64 #64 @augie_malson - develop/build relationships with your (potential followers) Use a background image that connects to your other sites.
  • 66. #65 Listen think then react. Don’t tweet just because. Many following doesn’t mean you are a “super star” - @greenphare
  • 67. #66 #66 @unmarketing - Twitter is a conversation about your business/industry whether you're there or not. Your choice.
  • 68. #67 #67 I might be crazy enough to believe Twitter can lead Social Awareness movements. Lead people to involvement - @BeTheLink
  • 69. #68 #68 If you can’t have a vested, genuine interest in your followers then you are in the wrong business - @PhillipM
  • 70. #69 #69 Share partner and customer content. It will add to your brand and create a community of influencers to support you.
  • 71. #70 #70 Build relationships through interaction and remember quality of content over quantity will get you the right followers - @yougonetwork
  • 72. #71 #71 @unmarketing - Take 5 min daily to reply/retweet others, nothing about you. Engage, interact, build.
  • 73. #72 #72 Twitter works best when integrated. Use it to supplement blogging, email, mobile, and other social media efforts.
  • 74. #73 Put yourself in your customers shoes then respond how you’d expect to be treated - @dawndevirgilio
  • 75. #74 #74 If you expect people to RT your post leave 20 -25 characters for convenient RTs! - @chrisfyvie
  • 76. #75 Watch, learn, and listen – then jump on in. You can’t understand social media until you use it. @VisitFingerLake
  • 77. #76 Do not put all of your (social media) eggs in one basket - @pmhub
  • 78. #77 #77 Twitter marketing is cheap, easy, and effective. If you can’t do it alone get some help.
  • 79. #78 #78 All tweets are read – not just your branding or marketing ones. Be careful what you tweet!- @krisplantrich
  • 80. #79 @LindsayManfredi - Twitter should be about relationship building and trust. Use it wisely and people will get that. Please don't try to sell to me.
  • 81. #80 Great way to establish thought- leadership and drive visibility to your owned online assets – Karen Swim
  • 82. #81 @coffee_online - If it smells of marketing then you're going to convince no-one. That includes spraying fake camouflage scent to cover your tracks
  • 83. #82 #82 @socialjulie - Good marketers can focus on intricacies with a short lens and can then strategize with a long lens and with a strong ROI filter
  • 84. #83 Setup alerts for brand mentions and keywords in your industry to monitor conversations and respond when appropriate. – Steven Shattuck
  • 85. #84 #84 @AlaneAnderson - Don't be the JERK at the party that just wants to sell something.
  • 86. #85 If all of your links point back to you, chances are I am going to ignore you - @makeseriously
  • 87. #86 #86 Speak simple. Share Your passion. RT the best words of others - @MacksMind
  • 88. #87 #87 Building communities that will be sticky takes longer than a few tweets – tweet early and tweet often.
  • 89. #88 Twitter is a great resource for gathering targeted information in specific areas of interest. – Martin Webb
  • 90. #89 @jacobm - Promote your twitter name, I have a link to my twitter profile in my email signature, on my business cards, and at the end of all of my posts.
  • 91. #90 Be authentic. No seriously, be authentic. - @dawndevirgilio
  • 92. #91 #91 Make friends with your followers and tweet then as you’d like them to tweet you - @Aislinnye
  • 93. #92 #92 Don’t think Twitter can’t be useful for something. You can sell, broadcast, activate, converse, and share. @JasonFalls
  • 94. #93 Create lists to monitor competition and customers - @willhardison
  • 95. #94 #94 Tweet funny stuff in funique (fun+unique) ways. Funky ways works too. Funquee - @briancarter
  • 96. #95 Be shockingly honest. Usually at least one person connects with that.
  • 97. #96 #96 Always remember you were a beginner once too @sarahrobinson
  • 98. #97 Interaction is key and what social media is all about. Customers love when a company takes the time to respond to their tweets. – Scott Tolin, Lisaann Dupont and Phillip Martinez
  • 99. #98 #98 Don’t answer “What Are You Doing? Instead: Reply, Retweet, and Respect (by following back those who follow you - @authorlisalogan
  • 100. #99 @jennypratt - Be Bold. Have an opinion. Talk to strangers and have fun!
  • 101. #100 #100 Twitter bios rule. If say something interesting about yourself in 140 characters imagine what you can do with stuff you really care about? @jennypratt
  • 102. #101 #101 Follow people outside your niche. I’ve read books I would have never known existed all from random tweets.
  • 103. #102 Honestly, I really don’t care what you have for lunch. But I do care to know about the light moment you created @jennypratt
  • 104. #103 Understand your audience and what they respond to. Important to customize your message. - @mchouston22
  • 105. #104 When tweeting, you don't need to make it all about you.
  • 106. #105 #105 Staying on message in Twitter is dangerous. Learn to adapt and listen to what they are telling about your service/product
  • 107. #106 #106 @askfrasco - Twitter is a give and take relationship, you have to contribute yourself in order to have others contribute to you.
  • 108. #107 #107 It's called a "social network" for a reason. Build your network online as you would in real time | you don't have 2 to like every - @homestarstaging
  • 109. #108 @tiffsilverberg– Be real. Get to know your customer base. Be generous. Offer help! No walls.
  • 110. #109 #109 Use Twitter as a distribution channel to push people to a landing page for email acquisition.
  • 111. #110 #110 Provide value and they will watch for more...
  • 112. #111 #111 @tonymarshall - Remember that it's called "tweeting," not "squawking."
  • 113. #112 Manual good. Automatic bad. It is okay to schedule tweets but don’t automate anything. – MediaBistro
  • 114. #113 Remember 140 characters. It is the essence of Twitter.
  • 115. #114 #114 @socialjulie - Marketing on Twitter is really a stripped down type of marketing. It's authentic communication; no other approach will work.
  • 116. #115 #115 @bradpiercephd - "If you make people think they’re thinking, they’ll love you"
  • 117. #116 #116 @smquaseb - Twitter is an ongoing conversation you participate in. It isn't about how much info you can shove out, it is about communicating.
  • 118. #117 Engage. Constantly.
  • 119. #118 Allow your employees to become an authority in their specific skill set. Trust them.
  • 120. #119 @blakenquist Don't talk AT people. Talk TO people. (or Don't broadcast. Engage.)
  • 121. #120 #119 @JustShireen- Talk. Interact. Respond. It should be a conversation, not a sales pitch.
  • 122. #121 #120 It’s a great platform to reinforce your brand by posting interesting content that could be useful to your followers. – Martin Webb
  • 123. #122 #121 @LisaMarieDias - Keep in mind; even if you don’t have a fleet of followers, by tweeting, you are sending info out into the larger worldwide web.
  • 124. #123 #122 @hendrylee - Experience has told us that early adopters to a marketing technology that works is going to give an unfair advantage over others who come in much later.
  • 125. #124 #123 @jacobm- Follow people YOU think are interesting, don’t just follow folks because everyone else is.
  • 126. #125 #124 @joshmiles- Want to recruit your employees or coworkers to Tweet? First take a minute (in person) to explain what to do and why they should.
  • 127. #126 Don’t be intimated. Twitter’s learning curve can be a little steep at first but it essentially boils down to three things which you’ve been doing all of your life: reading, writing and sharing. – MediaBistro
  • 128. #127 #126 @OnRamp101- Don’t be a stranger. Say hi on the weekends. Tweet in the evening. Bring a bit of your self, even if you’re using it primarily for business connections and learning.
  • 129. #128 @screationz - First and foremost, you need to know the difference between posting often and spamming.
  • 130. #129 Remember balance between sharing sales, product, brand and customer service information to your followers.
  • 131. #130 @FranchiseKing suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings.
  • 132. #131 #130 @MoxieMarketing - creating a strategy before jumping into Twitter. What do you want to accomplish? Who do you want to reach?
  • 133. #132 #131 @timage - T.W.E.E.T: "Timely, Worth reading, Educational, Entertaining, and Tweople-connecting."
  • 134. #133 #132 @JonBacon - create real conversations, and remembering that everything you do on Twitter represents your brand.
  • 135. #134 #133 @searchguru -note that best way to get retweeted is to post content that has value, such as useful blog post.
  • 136. #135 Fill out your bio. It’s OK to be witty, but not at the expense of clarity. Leave the abstract, wacky bios for celebrities, attention-seekers and good, old fashioned weirdos. - MediaBistro
  • 137. #136 Utilize shortened URLs for easy sharing and tracking!
  • 138. #137 #137 @MichaelHartzell - create a unique landing page to link to from your Twitter profile with a greeting and introduction that is a "secret page" only for your Twitter followers.
  • 139. #138 #138 @JoeManna - note the importance of commitment, and recommends spending at least a half hour per day discovering and Tweeting.
  • 140. #139 #139 @StaciJShelton - following people who retweet your content in order to build relationships with people who value what you share.
  • 141. #140 @DellOutlet - The shorter and more direct your message is, the more successful you're going to be.