1. DRIVE CLICKS AND CONVERSIONS WITH EMAIL + VIDEO Presented By: WEB VIDEO MARKETING COUNCIL FLIMP MEDIA EXACTTARGET Moderated By: Morgan Stewart, Principal, Marketing Research and Education ExactTarget Audio Dial In: 1-866-699-3239 Event Number: 961 688 468

2. SPEAKERS Wayne Wall CEO & Founder Flimp Media Paul Ritter Director of Strategic Programs Web Video Marketing Council Chris Studabaker Senior Design Consultant ExactTarget

3. Web Video Marketing Council: June 2010 Email + Video Marketing Survey Results

5. Archive of over 3,000 articles on video marketing topics

6. Weekly newsletter with latest video marketing articles

7. Research studies and webinars on video marketing topicswww.webvideomarketing.org

9. Identify key industry trends and user issues with respect to integration of video within email marketing programs

12. 71% are in-house marketing professionals

13. 29% work for marketing agencies

14. 30% are marketing decision makers (CMO, SVP, VP, Director)www.webvideomarketing.org

15. KEY FINDINGS Have you ever used online video in any of your marketing efforts? www.webvideomarketing.org

16. KEY FINDINGS Have you ever used video in your email marketing efforts? www.webvideomarketing.org

17. KEY FINDINGS Does your Email Service Provider offer video marketing solutions to its customers? www.webvideomarketing.org

18. KEY FINDINGS Do you believe integrating video with email marketing increases email click thru rates? www.webvideomarketing.org

20. 2% Less likely to purchase/convert

21. 3% No difference

22. 21% Not surewww.webvideomarketing.org

23. KEY FINDINGS What are your impressions of video usage in email marketing? www.webvideomarketing.org

24. KEY FINDINGS What do you see as the primary barrier to using video in email marketing? www.webvideomarketing.org

26. 33% Video player embedded in email message

27. 5% Animated or video .gif embedded in email

28. 6% Link to a page on a video sharing network

29. 16% Not surewww.webvideomarketing.org

30. Email + Video: Capabilities and Best Practices

31. Email, Video, and Email + Video Message content and delivery have evolved: Text – HTML – Rich Media & Video Email drives significant commerce with impressive ROI How we communicate via media is constantly changing Web video Ubiquitous with internet experience Standard formats (.mpeg, .mov, .wmv, .avi, etc)

32. Email + Video: Delivery Methods Streaming – video downloaded as it plays Embedded – video data included in sent message Linking – click through to externally hosted video

33. Email + Video: Email Client Support Source: The Current State of Video in Email, Campaign Monitor

34. Email + Video: Considerations Email client support Image blocking File size and bandwidth Quality Sound Subscriber experience

35. Email + Video: Best Practices Link to external video Create a preview image of the video with a play button superimposed Feature video prominently in message body

36. Email + Video: Example

37. Email + Video: Example

38. Email + Video: Example

39. Email + Video: Video Brochures and Landing Pages

41. Integrated with ExactTarget and other email service providers

42. FlimpAgency develops web video creative content for clients

43. Since 2008, Flimp Media has worked with over 200 customers including Best Buy, Oracle, Deluxe, Sirius XM, Harvard, United Way, Gannett, TNC, Allstate, Humana, Medco, Aetna, WTA, Blue Cross & others doing video + email marketing campaigns Visit us at: www.flimp.net

45. Video Email Design – Use a video thumbnail image with play arrow overlay and a descriptive link – “View your Video Message/Brochure”

46. Focus on Video – Simpler is better; purpose is to drive the viewer to a video landing page or brochure. Don’t expect good results adding video to an email with multiple messages, links and calls to action

47. Descriptive Text and Link – Include some descriptive text and a clear hyper link and alt link in case the video screenshot image is blockedVisit us at: www.flimp.net

49. Online viewers spend an average of 1.5 minutes with video vs. an average of 8-10 seconds on static graphic email s (Marketing Sherpa)

50. Video ads generate 4-7X higher viewer engagement and response rates compared to static ads (DoubleClick)Visit us at: www.flimp.net

51. FLIMP® PLATFORM – SIMPLIFY INTERACTIVE VIDEO MARKETING Email Distribute/Optimize Create/Edit Video Landing Pages Video Brochures Multimedia Web Content Video White Papers Video Case Studies Video Invitations No Programming Report/Measure Campaign Results Viewer Engagement Viewer Response Web Form Data Forwarding Activity Data is Exportable and Real Time Data Collected by Viewer Email Address Visit us at: www.flimp.net

53. Deliver by email to target audiences and track viewer activity by email address.

54. Video Email Communications

55. Employee and corporate PR video communications with instant analytics.

56. Video Sales Prospecting

57. Audio-Visual sales collateral with viewer tracking and alerts by email address.

58. Video Search Marketing (SEO)

59. Search optimize video content on web pages for organic search.

60. Video Landing Pages

61. Conversion video landing pages for email and online advertising.

62. Social Media and Blog Content

63. Dynamic, self tracking, multimedia content for blogs, and social media sharing.Visit us at: www.flimp.net

65. 40% of flimp viewers watch video to completion

66. 1.3 minutes is average viewer engagement time

67. 42% average email click thru rate (industry- 4.5%)

68. 98% of flimp viewers have successful video starts * Aggregate data from over 8 million flimp viewers since 2008 Visit us at: www.flimp.net

69. FLIMP VIDEO + EMAIL MARKETING SOLUTION: HOW IT WORKS Flimp + ExactTarget to Drive Higher Email Response Rates and Conversions Visit us at: www.flimp.net

70. FLIMP MEDIA CASE STUDIES United Way Women’s Breakfast Event - Fundraising Average Viewing Time: 2 minutes, 42 seconds Video Email Click Thru Rate: 27.14% of video email opens Response Links Clicked: 69.98% of video viewers Registrations from Flimp: 63.12 % of video viewers (sold out) Visit us at: www.flimp.net

71. FLIMP MEDIA CASE STUDIES Bausch & Lomb Tennis Championships Average Video Viewing Time: 48 seconds Video Email Click Thru Rate: 69.93% of video email opens Video Watch to Completion: 69.86% of video viewers Response Links Clicked: 20.92% of video viewers Viral email to a friend forwards: 8.09% of video viewers Visit us at: www.flimp.net

72. FLIMP MEDIA CASE STUDIES Boston College Law School Alumni Development Average Video Viewing Time: 1 minute, 6 seconds Video Email Click Thru Rate: 37.12% of video email opens Video Watch to Completion: 42.37% of video viewers Response Links Clicked: 49.66% of video viewers (Donations) Visit us at: www.flimp.net

73. FLIMP MEDIA CASE STUDIES LIFE Foundation Insurance Education Average Video Viewing Time: 3 minutes, 6 seconds Video Watch to Completion: 42.20% of video viewers Response Links Clicked: 19.60% of video viewers Viral Shares: 14.22% of video viewers Visit us at: www.flimp.net

74. Contact Information Wayne Wall Flimp Media wwall@flimp.net Paul Ritter Web Video Marketing Council ritter@interactivemediastrategies.com Chris Studabaker Senior Design Consultant, ExactTarget cstudabaker@exacttarget.com