If businesses think leveraging social media is too much to comprehend, here are 5 Cs for designed to help business catch up quickly without losing their wits.
3. Coerce
Control
Corrupt
Contrived
CRAP
Definitely NOT the Social Media weʼd like!
Thursday, August 18, 2011
4. Try searching Google for “Social Media”
We donʼt think thereʼs too many people
who have the time and patience
to go through even 1% of the results
Thursday, August 18, 2011
5. Simplify. Learn the 5 Cs
Dig deep into the CORE of social media
Thursday, August 18, 2011
7. Capacity-building
This is the ideal starting point.
Immerse yourself in best practices.
It pays to be familiar with digital media
and web 2.0 concepts such as:
Transparency,
Foundations built on mutual trust,
Credibility,
Long-term Expectations
and more importantly,
Goodwill.
Thursday, August 18, 2011
9. Curation
This is the part where you buckle down the internet highway
and re-claim your brand
by monitoring your online reputation
on a regular basis.
This involves setting up
listening posts, using keyword filters and
creating and managing
your social network (facebook, twitter etc.)
profile accounts.
Thursday, August 18, 2011
11. Connection
Time to put your social network accounts to good use,
not just by friending anyone and everyone but
by growing your network strategically.
You will need to find industry advocates and influencers
that directly affect your brand first.
As your network grows,
you will need to leverage your networks
as customer service extensions
establishing a reputation of giving
fast and proactive responses.
This is social networking with a purpose!
Thursday, August 18, 2011
13. Content
The lifeblood of the web. As a brand,
it is imperative that you do your share to inform and educate,
not pitch every chance you get.
Being creative and interesting
are valuable web commodities.
Establish thought-leadership and
add value to the conversations.
Drive both interest and web traffic -
blog, create videos, upload photos
as much as you can!
Thursday, August 18, 2011
15. Campaign
Ideally, social media upkeep is a daily business chore.
But just as brands continue to upgrade
products and services in the real world,
there are occasions when leveraging social media
becomes extra special like using
contests and games apps to boost campaigns.
Rewards and promos
sure spike customer interests and
create a platform to build upon
the fun and excitement.
Thursday, August 18, 2011
16. Remember that social media
isnʼt rocket science but
there will be plenty of online trends and gimmicks
that will be both adopted and discarded.
By remembering the 5 Cs,
you can stay clear of the confusion
and distill how you and your company
can use social media to your benefit.
The ultimate goal is to learn it by heart
so you can plan and implement on your own.
Thursday, August 18, 2011