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@StephenFollows stephenfollows.com
Stephen Follows
stephen@catsnake.com
@StephenFollows stephenfollows.com
• Stephen Follows, Writer & Producer based in Ealing Studios
• I blog about film data and stats at stephenfollows.com/blog
MY STATS
@StephenFollows stephenfollows.com
1. Do film professionals pirate movies?
2. Do film critics and audiences agree?
3. What is the state of the British Film industry?
4. What does the average movie cost to watch?
5. What percentage of film directors are women?
6. What does the industry really think of 3D movies?
7. What percentage of Hollywood films are “original”?
8. How much does it cost to make a $80 million movie?
9. Is the industry supplying what audiences are demanding?
10. How many people does it take to make a Hollywood blockbuster?
10 QUESTIONS TO ANSWER IN 15 MINUTES
@StephenFollows stephenfollows.com
1. Box office Gross receipts at cinemas
2. Total Income Including DVD, TV, VoD
3. Costs Production budgets and promotional costs
4. Output Quantity of films being produced
5. Content Looking at why types of films are made
6. Reception Views of critics and audiences
7. Employment Number of people working in each sub-sector
8. Demographics Age, gender, etc of cast and crew
9. Sentiment Mood and opinions of the industry
NINE EXAMPLES OF FILM DATA
Money
Creative
Industry
@StephenFollows stephenfollows.com
0
200
400
600
800
1000
1200
1400
1600
1800
1935
1936
1937
1938
1939
1940
1941
1942
1943
1944
1945
1946
1947
1948
1949
1950
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
CinemaAdmissions(millions)
1. MONEY – BOX OFFICE
UK Cinema Admissions, 1935-2012
@StephenFollows stephenfollows.com
1. MONEY – BOX OFFICE
0
20
40
60
80
100
120
140
160
180
200
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
CinemaAdmissions(millions)
£4.40 £4.14 £4.29 £4.44 £4.50 £4.72 £4.87 £5.05 £5.20 £5.44
£5.84 £6.05
£6.37
£-
£1.00
£2.00
£3.00
£4.00
£5.00
£6.00
£7.00
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
UK Cinema Admissions, 2000-12
Average Cinema Ticket Price, 2000-12
0
200
400
600
800
1000
1200
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
£(millions)
UK Cinema Box Office, 2000-12
@StephenFollows stephenfollows.com
2. MONEY – TOTAL INCOME
£-
£1,000
£2,000
£3,000
£4,000
£5,000
£6,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
(£millionsadjustedto2012)
UK Feature Film Revenues, 1998-2012
@StephenFollows stephenfollows.com
£-
£200
£400
£600
£800
£1,000
£1,200
£1,400
£1,600
£1,800
£2,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
(£millionsadjustedto2012)
Theatrical Rental video (physical) Retail video (physical) Film on Television Film on VoD
2. MONEY – TOTAL INCOME
UK Feature Film Revenues by source, 1998-2012
@StephenFollows stephenfollows.com
3. MONEY – COST OF PRODUCTION
Under
£0.5m
45%
£0.5m -
£2m
30%
£2m - £5m
14%
£5m -
£10m
7%
Above
£10m
4%
Budgets of UK Films 2007-10 “Valkyrie” (2008) Costs At Breakeven
Official Valkyrie “Breakeven”
Total cost $450,836,789
Production budget $ 80,000,000
Tom Cruise $ 46,777,414
Prints &
Advertising
28%
Budget
18%
Distribution
fees
14%
DVD Costs
13%
Tom Cruise
10%
Brian Singer
5%
Union
Residuals
4%
TV costs
2%
Christopher
McQuarrie
2%
Interest
1%Other
3%
@StephenFollows stephenfollows.com
4. CREATIVE - OUTPUT
20%
17%
15%
13%
9%
5%
5%
4%
3% 2% 2% 2% 2%
1%
0%
5%
10%
15%
20%
25%
% of films made
UK-produced Feature Films by genre, 2012
@StephenFollows stephenfollows.com
4. CREATIVE - OUTPUT
20%
17%
15%
13%
9%
5% 5% 4% 3% 2% 2% 2% 2% 1%
8%
45%
3%
1%
20%
4%
1%
5%
3%
9%
0% 0% 0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
% of films made % of Box Office
UK-produced Feature Films by genre vs UK Box Office Gross, 2012
$48.9m$3.6m
@StephenFollows stephenfollows.com
0
200
400
600
800
1000
1200
1400
1600
1800
1912
1914
1916
1918
1920
1922
1924
1926
1928
1930
1932
1934
1936
1938
1940
1942
1944
1946
1948
1950
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
CinemaAdmissions(millions)
UK Cinema Admissions, 1935-2012
4. CREATIVE - OUTPUT
@StephenFollows stephenfollows.com
0
50
100
150
200
250
300
350
400
1912
1914
1916
1918
1920
1922
1924
1926
1928
1930
1932
1934
1936
1938
1940
1942
1944
1946
1948
1950
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
FeaturefilmsproducedintheUK
Feature films produced in the UK, 1912-2012
4. CREATIVE - OUTPUT
@StephenFollows stephenfollows.com
5. CREATIVE - CONTENT
Original
Screenplay
42%
Fiction Book
/ Short Story
25%
Comic /
Graphic
Novel
8%
Remake
7%
TV
6%
Real Life
Events
4%
Factual
Book /
Article
2%
Folk Tale /
Legend /
Fairytale
2%Game
1%
Other
3%
Script sources of top 100 grossing films, 1994-2013
0%
5%
10%
15%
20%
25%
30%
%of100topgrossingfilms
Sequels as a % of top 100 grossing films, 1994-2013
@StephenFollows stephenfollows.com
6. CREATIVE – RECEPTION
0
10
20
30
40
50
60
70
80
Score(outof100)
Audiences (IMDb user ratings) Film critics (Metascore)
0 10 20 30 40 50 60 70 80 90
Screen Gems
Dimension Films
Disney
Lionsgate
20th Century Fox
MGM
Sony Pictures
Summit Entertainment
Columbia Pictures
Relativity Media
Touchstone Pictures
Warner Bros. Pictures
Paramount Pictures
Universal Pictures
New Line Cinema
Walt Disney Pictures
Buena Vista Pictures
Weinstein Company
Dreamworks
Miramax Films
Fox Searchlight
Focus Features
Audience and critics’ scores for top 2,000 grossing films by genre, 1994-2013
Audience and critics’ scores for top 2,000
grossing films by production company, 1994-2013
Largest difference: Relativity Media
@StephenFollows stephenfollows.com
7. INDUSTRY – EMPLOYMENT
0
500
1000
1500
2000
2500
3000
3500
IronMan3
LifeofPi
PrinceofPersia:SandsofTime
IronMan
2012
StarWarsEp.II:AttackoftheClones
IamLegend
Eragon
TheHungerGames:CatchingFire
FantasticFour
Elysium
TheLastAirbender
TheDaytheEarthStoodStill
NationalTreasure
TheAviator
Journey2:TheMysteriousIsland
Gladiator
VforVendetta
Garfield
DjangoUnchained
JourneytotheCenteroftheEarth
StuartLittle
WorldTradeCenter
KungFuPanda2
TheExpendables2
Chicago
TheTwilightSaga:NewMoon
WhatDreamsMayCome
TheDeparted
TrueGrit
DespicableMe2
LethalWeapon4
Apollo13
Freddyvs.Jason
StarTrek:FirstContact
Bewitched
ZeroDarkThirty
ABug'sLife
FridayNightLights
ResidentEvil:Extinction
EnemyattheGates
HotelforDogs
SilverLiningsPlaybook
U-571
ThreeKings
102Dalmatians
UpClose&Personal
ThePursuitofHappyness
WildHogs
TheHangover
ManoftheHouse
Crash
LiarLiar
IceAge
27Dresses
ErinBrockovich
TheScore
ILoveYou,Man
Scream2
Wolf
PaulBlart:MallCop
The40Year-oldVirgin
TheVow
BringingDowntheHouse
TheLittleRascals
Ri¢hieRi¢h
BigMomma'sHouse
You'veGotMail
MyBigFatGreekWedding
Barbershop2:BackinBusiness
TheBirdcage
T-Rex:BacktotheCretaceous
TheRookie
ThePaper
BeverlyHillsCopIII
NextFriday
BeavisandButt-headDoAmerica
NumberOfCrewMembers
Crew members on top 2,000 grossing films, 1994-2013
Iron Man 3
3,310
crew members
@StephenFollows stephenfollows.com
8. INDUSTRY – DEMOGRAPHICS
89% 84%
11% 16%
0%
20%
40%
60%
80%
100%
Directors Writers
Female
Male
93% 95%
7% 5%
0%
20%
40%
60%
80%
100%
Directors Writers
Female
Male
Gender of writers and directors of
UK independent films, 2010-2012
Gender of writers and directors of
UK-USA studio, 2010-2012
Gender of writers and directors of all UK films by genre, 2010-2012
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Male writer and director Female writer OR director
@StephenFollows stephenfollows.com
9. INDUSTRY – SENTIMENT
74%
70%
73%
58%
60%
68%
60%
20%
23% 22%
29%
31%
22%
30%
6% 7%
5%
13%
9% 10% 10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Development Production Post-production Sales & Distribution Exhibition Marketing Other
2014 will be better than 2013 2014 will be the same as 2013 2014 will be worse than 2013
“How Does The Future Look For Your Business?”
@StephenFollows stephenfollows.com
9. INDUSTRY – SENTIMENT
“A feature film is more enjoyable in 3D compared to 2D”
Agree
5%
Disagree
95%
Agree Disagree
0% 3% 0% 3% 5%
21% 24%
100% 97% 100% 97% 95%
79% 76%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
@StephenFollows stephenfollows.com
9. INDUSTRY – SENTIMENT
Self-confessed piracy by those
who agreed with the statement
“Piracy has negatively affected
my business”
46%
42%
33%
43%
0%
55%
31%
54%
58%
67%
57%
100%
45%
69%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
No, has not illegally downloaded a TV show or feature film
Yes, has illegally downloaded a TV show or feature film
44%
37%
32% 28%
0%
55% 58%
56%
63%
68% 72%
100%
45% 42%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Self-confessed piracy, by sector
@StephenFollows stephenfollows.com
For these slides, the data or other questions, email
stephen@catsnake.com
Follow me on Twitter @StephenFollows
Data from the BFI Research Unit, DCMS, British Video Association, Kantar Worldpanel, IHS, Rentrak, MPAA, Olsberg SPI,
Cinema Exhibitors' Association, Screen Digest, Screen Finance, David Steele and my 2014 Film Industry Survey
1. Do film professionals pirate movies?
2. Do film critics and audiences agree?
3. What is the state of the British Film industry?
4. What does the average movie cost to watch?
5. What percentage of film directors are women?
6. What does the industry really think of 3D movies?
7. What percentage of Hollywood films are “original”?
8. How much does it cost to make a $80 million movie?
9. Is the industry supplying what audiences are demanding?
10. How many people does it take to make a Hollywood blockbuster?
Yes
Broadly, yes
Busier than ever but no better off
£6.37 in cinema or £8.11 to buy on DVD
11% in UK in 2012 (and falling)
95% prefer 2D
42% are not adaptations or sequels
$450 million
Not at all
Up to 3,310
THOSE 10 QUESTIONS…

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Industry Insights from Film Data Expert Stephen Follows

Notas del editor

  1. Box office figures are quoted on the news – good marketing by film industry
  2. £4.29 in 2002 is £6.09 in 2013 money (accounting for inflation) Ave DVD price in 2012 was £8.11. Blu-ray £13.70
  3. Supply and demand?
  4. Supply and demand?
  5. Two thirds of Harry Potter crew were VFX