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FOR CULTURAL AND CREATIVE INDUSTRIES
LINES OF ACTION
MASTER’S DEGREE IN CULTURAL INDUSTRIES MANAGEMENT
FÁBRICA DE LA MEMORIA
UP SKILLING CULTURAL MANAGERS
The Ibero-American Foundation for Cultural and Creative Industries (FIBICC) firmly believes in
the potential of these industries as engines for economic and social development. Our work is
geared towards stimulating their growth.
We strengthen possibilities within the sector by providing a solid basis in terms of training,
entrepreneurship, research, cultural awareness and cooperation.
We aim to support cultural entrepreneurship, train future professionals in the sector, research
and develop new tools and technologies and spread knowledge and innovation by establishing
international cooperation networks.
Our goals are to:
• Promote Spanish and Ibero-American culture, especially through the use of new technologies.
• Promote cultural and creative industries throughout Spanish-speaking territories, particularly
amongst young people, giving special support to entrepreneurship.
• Promote research and development of technological and digital support mediums for cultural
and creative entrepreneurs.
• Strengthen education and training in cultural and creative industries.
• Promote research on the cultural economy.
• Spread scientific achievements and to promote culture and art.
• Promote cooperation for cultural and artistic development.
• Promote and raise awareness of social economy values.
With the aim of promoting the creation of new cultural
and creative entrepreneurial projects, and giving
support to medium and long-term career path initiatives
in the sector, we offer our support, advice, resources and
experience to the cultural industries sector.
We are especially dedicated to establishing networks
and cooperation strategies, and we offer personalized
comprehensive advice programs through our digital
platform to cultural and creative entrepreneurial
Since the creation of our Foundation, one of the pillars
has been the backing of education in cultural and
creative fields. Through diverse collaboration projects
and training programs, we have tried to stimulate and
facilitate the development of specific training in specific
fields of management for cultural and creative indus-tries.
FIBICC has an excellent professional team and a novel,
practical training system that is constantly evolving
based on the interactive process of learning.
The range of courses on offer is as wide as the students’
needs: ongoing training, in company training, postgra-duate
or Masters courses in fields such as cultural and
publishing management, cultural marketing, the music
and recording industry, cultural or fashion tourism and
design. Furthermore, our training programs are certified
by different prestigious universities.
We support and work on a diverse range of research
projects such as the location and creation of new channels
to finance culture and arts, new models for project mana-gement
and cultural entrepreneurship, public-private
cooperation in cultural industries, the internationalisation
of companies in this sector or the cultural economy and its
These initiatives are directly linked to other lines of work
within the Foundation, producing valuable results for
their dissemination, as well as for the improvement of the
institution’s training programs.
We aspire to create a space for reflection and analysis,
which brings knowledge closer to professionals and
groups of interest to the sector.
We believe that cultural cooperation at a local
and international level allows us to create
synergies and to increase the economic and
social value of the sector, it achieves the
mutual enrichment of diverse parties, which
has repercussions on the social, cultural and
economic fabric of the territories.
We intend to set up cultural cooperation
networks at a global level for cultural indus-tries,
especially within Europe, Ibero-America
At FIBICC we work hard to raise awareness
of the progress that is being made in
relation to cultural and creative industries,
as we believe that the exchange and sprea-ding
of knowledge will enable maximum
growth of this fully developing sector.
Our Publishing and Communications
Department publishes essays and research
work on cultural industries, so that investi-gative
work can become accessible to the
We aim to become an information channel
for professionals working in the cultural
sector by releasing contents, news, reports,
innovative proposals and announcements
that are relevant to the sector.
The Iberoamerican Foundation of Cultural and Creative Industries opts for quality formation of
young people by supporting the seed of entrepreneurial initiatives that allows them to build a professio-nal
profile within the cultural and creative sector.
Through attended sessions and a using an online platform for training, counseling and tutoring, the
participants will be expanding their formation and receiving support to develop their entrepreneurial
projects within the cultural sector.
The first call is directed to young Spaniards living
abroad, to be included as a project supported by the
call of the Youth program of the General Direction of
Immigration of the Employment and Social Security
Ministry of the Spanish Government.
The CULTUP program has two phases: face-to-face
and on- line. Cultup program takes care of human
capital formation, by training young managers and
entrepreneurs to make easy for them the access to a
growing sector within a society moving towards a
new productive model that values innovativeness,
knowledge transfer and creative knowledge applica-tion.
In 2012, in collaboration with the European University Miguel de Cervantes, we developed the Institute of
Cultural and Artistic Management (IGECA), which emerged as the first business school to specialise in
this industry. This is an ambitious training project that offers a totally novel alternative in the cultural and
The training inludes a Master’s degree in Cultural Industries Management with 6 specializations, along
with continuing technical education and business development programs. Over its first year, several
training programs were introduced, in different blocks:
Management: Accounting for Cultural Companies;
Creation and Management of Cultural and Artistic
Companies; Creation and Development of Publi-shing
Companies and Projects; Creation of Music
Industry Companies; Creation, Planning and Assess-ment
of Cultural Projects; Design and Management
of Exhibitions; Comprehensive Management of
Craftsmanship Projects; Management of Musical
Events; Management of Cultural Projects in Rural
Areas; Internationalization of Cultural and Creative
Companies; Programming and Management of
Dramatic Spaces and Concert Halls; Management of
Area of Communication and Marketing: Analysis
of Cultural Audiences; Facebook and Twitter for Artists
and Cultural Projects; Innovation, Digital Communi-cation
and Social Media Marketing applied to Music;
Cultural and Artistic Marketing; Cultural Marketing,
Digital Communication and Social Media Marketing;
Publishing Marketing, Music Marketing, Social
Networks and Cultural Management (Social Media
Management); Public Relations and Cultural
Legal/Fiscal area: Intellectual Property: Art and
Culture; Intellectual Property and the Music Industry.
MASTER’S DEGREE IN CULTURAL INDUSTRIES MANAGEMENT
Within the training program of the IGECA, the first cohort of students on the Master’s degree in Cultural
Industries Management began their studies in October 2013. This program is specifically designed for
professionals seeking specialized training in cultural and creative industries management that is compati-ble
with varied work.
The degree is completed on an electronic
learning platform (Campus Virtual) using
which students can work in networks,
create tutorials with their professors,
express their doubts, submit their work,
receive their marks, etc. This platform also
operates as a collaborative work tool, which
allows different groups or teams to develop
The degree’s contents include a total of 43
units, including a specialization program to
be selected from the following: Marketing
and Cultural Communication | Music
Industry Management | Cultural Tourism
and Heritage Management | Management
of Cultural Companies and Foundations |
Publishing Management | Management of
Since the creation of the FIBICC, there has been an ongoing project to develop and restore an industrial
space in a rural area. The ancient Pedro Muñoz flour factory in Ciudad Real, Castille La Mancha, has begun
its transformation into a multifunctional cultural space while retaining and recovering its industrial legacy.
La Harinera aims to be a place for the exchange of projects and cooperation between professionals and
non-professionals. An integrated site, made up of a museum and a cultural space and with the possibility
of accommodation for up to 40 overnight guests, it utilizes and draws upon the rural environment as a
suitable place for contemporary creation.
The building and its machinery make a characteristic and hugely attractive space able to transmit the
importance of flour as a material, establishing parallels between the importance of flour to our society and
the importance of culture to people and offering a unique connection with the European and Ibero-Ameri-can
La Harinera is basically a project that supports entrepreneurship and cultural innovation, creating links
between society and creativity as an example of how work can lead to:
• Sustainable transformation and development through cultural internationalization.
• Social and touristic dynamization with cultural industries as a core aspect of development.
FÁBRICA DE LA MEMORIA
This is an important project that focuses upon archiving of women’s history, documentation of their indivi-dual
and collective struggles towards equality, recording the conquests and achievements that were often
denied to them and spreading the huge wealth of knowledge that they have produced throughout history.
Since June 2012, www.fabricadelamemoria.com has published daily articles with content on the many topics relevant
to women’s history. It is distributed through social networks.
The website has 17 categories and 14 series in which the articles are classified, shaping a virtual museum that is conti-nuously
growing and making accessible a huge volume of information. This will be of great value to anyone interested
in finding out more about activities undertaken by women as well as their achievements and contribution to society.
• 1. Archiving the private and collective triumphs and struggles of women whose liberties were denied, in all their facets:
politic and historic, social and individual.
• 2. Disseminating knowledge about women’s history and their conquests towards equality and democracy, introducing
these stories into the general field and making them accessible to the general public.
• 3. Making women’s work and contributions in all fields accessible: social, artistic, scientific, literary, philosophical, etc.
• 4. Creating a documentary archive that relates to women’s memories, especially in storage media that highlight their
images and their words: photographies, posters, audiovisual collections, texts, etc.
UP SKILLING CULTURAL MANAGERS
The Ibero-American Foundation for Cultural and Creative Industries is the Spanish partner of the Up
Skill project. It is financed for two years by the Leonardo program of European Union and was set up by the
National Agency (Independent Organization of European Educational Programs) to research the training
needs of cultural managers in order to improve their professional skills.
The general goal of this program is to improve and update
the skills and competences of cultural managers, with a
focus on linking this training with the needs of the employ-ment
market. After obtaining the results, the participants in
the project will collaborate in the design of a module for
vocational training, which will be shared and introduced to
the curricular developments of the institutions as well as to
other associates outside of the cultural and creative indus-tries
The Leonardo program is composed of: MeltingPro (Italy),
Fondazione Pastificio Cerere (Italy), Anthropolis (Hungary),
Creative & Cultural Skills (United Kingdom), the Ibero-Ame-rican
Foundation for Cultural and Creative Industries (Spain)
and the Danish Centre for Arts and Interculture (Denmark)
and Setepés-Projectos Artistico Culturais (Portugal).
The FIBICC is a partner of this program, which is promoted by the National Conference of Culture Munici-pal
Institutions (CONAIMUC). Its goal is to strengthen cultural and creative industries in Mexico by
introducing effective training forums where artists, creative entrepreneurs and people responsible for
culture and economic development of municipalities can participate.
It is the only project supported by UNESCO in Mexico that aims to strengthen the role that cultural and
creative industries play in Mexican municipalities. The general aim is the simultaneous training of
municipal culture directors and Mexican creative entrepreneurs.
Paralelo 9MX has three stages. In the first one, a face-to-face training session, took place in 2013 in 9 regions of the
Mexican Republic: Northwest, North, Northeast, West Centre, Centre, South, Southwest and Southeast, covering all of
In the second training stage, which was completed online, the FIBICC will collaborate with the creation of virtual
forums through www.conaimuc.com and www.fibicc.org/es in order to improve knowledge about cultural and creative
industries, exchange experiences and give advice to the projects that have arisen as a result of the in-person courses.
This stage will continue until August 2014 and will be used to monitor and assess the results obtained in the in-person
part of the project.
By the end of the project, over 800 professionals in the cultural and creative sector in Mexico will have taken part in one
or more of its stages.
BIME is a meeting of music professionals, providing a space for exchanging ideas and seeking new means
of business. It is a reflection of this industry and its link with the sectors surrounding it, introducing dyna-mics
and enriching topics with cross-sectional dialogue.
BIME is a meeting of music professionals, providing a space for exchanging ideas and seeking new means of business.
It is a reflection of this industry and its link with the sectors surrounding it, introducing dynamics and enriching topics
with cross-sectional dialogue. With over 1,200 participants from the musical sector in the professional meetings organi-zed
by BIME Pro, BIME has taken on the challenge of creating the first international fair specialized in the music industry
in Spain. These participants represented over 40 countries, and they were joined by an audience of 8,000 attendees on
each of the days of the Live program of concerts.
FIBICC took part, presenting specialized courses for the music sector that were developed in collaboration with the
University of Deusto. Moreover, the Foundation took part in the professional Speed Meeting session “Meet the game
changers” and participated in organization of the master class “Inventing the 2025 album” given by Stephen Webber,
aimed at the ENCATC partners.
FUNDACIONES, ASOCIACIONES, EMPRESAS Y COLECTIVOS
• Almud Ediciones
• Asociación Extremeña de Fundaciones
• Avatara Diseño y Publicidad
• Be Social Comunicación
• Biblioteca de Castilla la Mancha
• Boa Música
• Bola 9
• Caja Siete
• Cámara de Comercio de Lanzarote
• Canarias Creativa
• Casa Eslava
• Centro Atlántico de Arte Moderno
• Centro Unesco Gran Canaria
• Centros de Arte Cultura y Turismo
• Chimenea Escénica
• Consejo de la Juventud de Castilla la Mancha
• Consejo Regulador Lanzarote
• El Quirófano Murcia
• Factoría Cultural Matadero Madrid
• Freixa Music & Management
• Fundación General Universidad de La Laguna
• Fundación Universitaria de Las Palmas
• Gestión Cultural CLM
• Grupo Mus 21
• Inside the Moskito Net
• Junta Castilla y León
• La Azotea Murcia
• La Noche en Vivo
• Last Touinternational
• Le Whub
• Los Pájaros Ateneo Huertano
• Plataforma para la defensa del litoral del sureste
de Gran Canaria
• Rock Estatal
• Social Media Hispania
• Sol Música
• Verum, bodegas y viñedos
• AC/E Acción Cultural Española
• Anthropolis Antropológiai Közhasznú
• Asociata Young Initiative
• Association of Arts Administation Educators
• Casa África
• Centro Cultural de España en Mexico
• Centro Cultural España en Buenos Aires
• Commune de Waldighoffen
• Comune di Acoli Piceno
• Consejería Cultural España en Colombia
• Creative and Cultural skills
• Danish Centre for Arts ans Interculture
• European Expert Network on Culture
• Fondazione Pastificio Cerere
• Garimpo de Soluçoes
• Industiras Culturales de Cali
• Instituto Cervantes Sao Paulo
• Lónde, théatre et centre dárt
• Oficina Cultural Embajada España en Venezuela
• Plataform for Intercultural Europe
• Punto de Contacto Cultural
• Red internacional de Universidades Lectoras
• Setepés-Projectos Artistico Cultura
• Società cooperativa sociale Sumo
• The Clipperton Project
• UKS Lanterna
• Vino &Dendê
• We are mode /Act for culture in Europe
• Youth in Action Programme
• Escuela de arte superior de diseño “Antonio López”
• Escuela de Arte y Superior de Gran Canaria
• Fundación Tripartita para la formación en Empleo
• Universidad Autónoma de Madrid
• Universidad Complutense de Madrid
• Universidad de Almería
• Universidad de Cádiz
• Universidad de Castilla – La Mancha
• Universidad de Córdoba
• Universidad de Extremadura
• Universidad de Granada
• Universidad de Huelva
• Universidad de Jaén
• Universidad de La Laguna
• Universidad de Las Palmas de Gran Canaria
• Universidad de Málaga
• Universidad de Murcia
• Universidad de Salamanca
• Universidad de Sevilla
• Universidad de Valladolid
• Universidad Pablo de Olavide
• Universidad Politécnica de Cartagena
• Universidad Rey Juan Carlos