This document provides tips for bloggers and entrepreneurs on how to build and grow their business. It outlines key areas to focus on, including following your passion, defining your values and brand, understanding your audience, providing excellent customer service, networking and building relationships with others in your industry, getting exposure through speaking engagements and partnerships, maintaining a consistent posting schedule, conducting a SWOT analysis of your strengths and weaknesses, and prioritizing self-care. Various online tools are suggested for each area as ways to help achieve goals.

2. What’s Your
Sweet Spot?
Follow Your Passion
Differentiate
Solve a Problem Tools:
Attend FL Blog Con
Retreat/Time Out

3. Value
Proposition
What are my values?
How do readers learn
about my values?
What is my brand? Tools:
Define Your Values
Create an elevator
speech

4. Who are Your
Peeps?
Define your audience
Followers, Fans, and
Raving Fans
And Sponsors/
Customers
Tools:
Google Analytics
Survey Monkey

5. Go the Extra
Mile
Write and Design Like a
Pro
“Kill it” with Customer
Service
Try that Extra Mile
Tools:
Keyword planners
Copyblogger;
Co-Schedule
Canva, Pic Monkey

6. Create Your Tribe
We do better as a tribe
Have a handful of friends
you can turn to for help Tools:
Meet folks in your niche
Meet ups, webinars,
Skype

7. Get Out There
Meet your readers
Meet sponsors
Do speaking
engagements
Create partnerships
Tools:
Set three Goals per
day

8. Keep the
Sunshine Flowing
You are the expert
Stay positive
Set realistic goals
Tools:
Take breaks
Don’t respond to
negative posts
Pick up the phone

9. Show Up &
Be Consistent
Do you blog on a regular
basis?
Do you post on social
media daily?
Use organizing tools
Tools:
ENEWS
Editorial/Idea Calendar
Time Management tools
Hootsuite; Buffer
Use Guest Bloggers

10. Honestly SWOT
Strength, Weaknesses,
Opportunities & Threats
Creativity
Writing
Photography
Marketing/Selling
Time Management
Commitment
Accounting
Tools:
On line SWOT Tools
Address the specific
weakness with goals
Use friends & experts

11. Be Your Own
Raving Fan
Easy does it
Be the change you want
You are CEO of your self
care
Tools:
Take care of yourself
You’re worth it!