Trade marketing can provide advice, support, and direction to brands to help add value. It offers insight development, issues analysis, and recommendations to advise brands. It supports brands by providing information, managing promotions, and launching new products. Trade marketing also helps direct brands through strategic planning, category development, and promotional strategy development.

1. 3 ways
How Trade Marketing can add value to your
brand

2. Trade Marketing can Add Value to
Your Brand
When harnessed properly Trade Marketing can offer the
following VALUE to your business/brand
1.Advice
2.Support
3.Direction

3. ADVICE TO YOUR BRAND
Insight development
Issues based category analysis
Range, Space, Merchandising
Customer performance analysis
Category reporting, explanation and action
recommendation

4. SUPPORT TO YOUR BRAND
Information provision
Promotional management
New Product Development launch support
Support brand activities

5. DIRECTION TO YOUR BRAND
Strategic planning role
Customer, category, brand
Category development
POP development
Promotional strategy

6. Contacts: ecentsmarketing@gmail.com
for more trade marketing tips for Africa