FRUKT Sessions #003: Brands, Rights & Content in a 360 Degree world

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sessions@fruktmusic.com Cliff Fluet of Lewis Silkin look sat the unravelling world of rights in branded content. Cliff.Fluet@lewissilkin.com

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Brands, Rights & Content in a 360 Degree world Cliff Fluet, Lewis Silkin

Brands, Rights & Content in a 360 Degree world Cliff Fluet Partner Media & Entertainment Lewis Silkin LLP 5 Chancery Lane Clifford’s Inn London EC4A 1BL 4 March 2009

Our 360 degree view … ,[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object]

Branded Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The real opportunity … ,[object Object],[object Object],[object Object]

The old model ,[object Object],[object Object],[object Object],[object Object],Content owner Agency Client Content Owner

Established Business Model - cont’d ,[object Object],[object Object],[object Object],[object Object]

Changes in Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The new world order … ,[object Object],[object Object],[object Object]

The key pressure points of these deals? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Confusion over the rights granted ,[object Object],[object Object],[object Object]

Confusion over controls and consents ,[object Object],[object Object],[object Object]

Clearance of underlying rights ,[object Object],[object Object],[object Object],[object Object]

Exclusivity ,[object Object],[object Object],[object Object],[object Object]

Value ,[object Object],[object Object],[object Object]

The way to flourish ,[object Object],[object Object],[object Object]

Cliff Fluet, Lewis Silkin [email_address] FRUKT Sessions #004 Coming October 2009 Email to register your interest: [email_address]

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