Social Media: Getting Your Feet Wet

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A basic primer on online marketing, with explanations of the different fields, tools, and tutorials on how to start getting social. FSC Interactive is and online marketing firm in New Orleans that specializes in Social Media, SEO and Paid Search.

Business Technology

Online Search Engine Optimization Keywords Content Links Site Architecture Findability

Online Social Media Optimization Goals Monitoring Adjusting Growing Tools

Online Social Media Marketing Customer Service Listening Conversation Interaction Promotion

Online Search Engine Marketing Keywords Targeted Crafted Message Immediate Results Facebook Google AdWords Linked In

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In the realm of search engines, Yahoo ( ) provides the most loyal visitors at 15%, followed by Google ( ) and Bing ( ) with around 12% each.

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Analyze Tracking Bit.ly and Budurl both allow you to have an account and track multiple URLs. Bit.ly is the default for most Twitter applications. Google is not yet widely available, but keep an eye on it…

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Social Media: Getting Your Feet Wet

1. SOCIAL MEDIA MARKETING

2. Online Alphabet Soup

3. Online Search Engine Optimization Keywords Content Links Site Architecture Findability

4. Online Social Media Optimization Goals Monitoring Adjusting Growing Tools

5. Online Social Media Marketing Customer Service Listening Conversation Interaction Promotion

6. Online Search Engine Marketing Keywords Targeted Crafted Message Immediate Results Facebook Google AdWords Linked In

7. Listen

8. Listen Google Alerts

9. Listen Social Mention

10. Listen Google Insights

11. Listen Quantcast

12.

13.

14.

15. In the realm of search engines, Yahoo ( ) provides the most loyal visitors at 15%, followed by Google ( ) and Bing ( ) with around 12% each.

16. Facebook Stats

17.

18. Facebook Profile or Page?

19. Facebook Page or Group?

20.

21.

22. Twitter Stats

23.

24.

25.

26.

27.

28. Twitter Management Sample Applications

29.

30. Social Local

31. Social Sharing

32. Social Sharing

33.

34. Analyze Popularity

35.

36. Analyze

37. Analyze Performance/ Tracking

38. Analyze Tracking Bit.ly and Budurl both allow you to have an account and track multiple URLs. Bit.ly is the default for most Twitter applications. Google is not yet widely available, but keep an eye on it…

39.

40. Analyze Search Engines

41.

Editor's Notes

No more set & forget
Search blogs, forums, microblogs, etc…www.socialmention.com
What are the popular search terms in your category? Search by region,date range, categories, etc.
How qualified is a site? Find information on traffic, demographics and similar sites on www.Quantcast.com. www.compete.com www.quarkbase.com are additional free tools.
Make yourself easy to follow Add Links to your e-mail signature Add Buttons to your website Choose your most valuable resource Take time to listen Continue to grow your network, always look for new people to expand your network
Make yourself easy to follow Add Links to your e-mail signature Add Buttons to your website Choose your most valuable resource Take time to listen Continue to grow your network, always look for new people to expand your network
Popularity only so much…what will you do with popularity- good that people are going to your site, but what are they doing there

Social Media: Getting Your Feet Wet

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