FUSION b2b is a leading, Chicago (Naperville) based business-to-business (B2B) advertising and integrated marketing communications agency. Recognized as a top agency by BtoB magazine, FUSION develops results-oriented marketing strategies, and creates award-winning visual communications for global corporations, brands and entrepreneurs.

1. PUBLICITY
TRADE SHOWS
PRESS CONFERENCE
METRICS
SOCIAL
SEMINARS
ARTICLES
DIRECT
BROCHURES
PRINT
MOBILE/APPS
BRAND ADS
POSITIONING
PPC
CRM
LINKEDIN
DEMOS
CHANNEL
ANALYTICS
LEAD MANAGEMENT
ADVERTISING
FOCUS GROUPS
COMPETITIVE INTEL
ID STANDARDS BRANDING
WHITEPAPERS
INTERNET
CONTENT
BROCHURES FACEBOOK
PRIMARY RESEARCH
ONLINE
DASHBOARD
SALES ANALYSIS
DISTRIBUTION
EVENTS TWITTER IDENTITY
WIRE SERVICES ADWORDS SECONDARY RESEARCH DATABASE
SALES
SEM/SMM
NAMING MICROSITES
CONTENT
OUTBOUND
SURVEYS
SALES TOOLS
RESEARCH
INBOUND
WEBCASTS DIRECT RESPONSE
PLANNING SEO LOGOS
SALES ANALYSIS
BROADCAST
EMAIL
TRAINING BLOGS
YOUTUBE
SYNDICATED RESEARCH MEDIA RELATIONS AUTOMATION
NEWS RELEASE
SEGMENTATION

2. Confused About Marketing?

3. MEET FUSION!
Modern Business-to-Business
Marketing is changing rapidly and
more complex than ever before.
Is traditional marketing obsolete? How is one of the leading marketing agencies in
can I measure marketing results? Is our brand North America for one reason — we deliver
strategy relevant to customers? How can sales results. More then ever, FUSION helps
search engine results be improved? Can clients, whether billion dollar global corporations
social media drive sales leads? Are trade or start-ups, manage effective and measurable
shows and events worthwhile? Should we marketing programs.
manage marketing internally or outsource?
Tough questions that demand real answers. And while many agencies struggle with
the rapidly changing marketing landscape,
Recognized as a Top B2B Agency for the we at FUSION embrace it. But don’t take our
last 6 years, and winner of over 50 national word for it, see for yourself!
awards for marketing excellence, FUSION b2b

4. The Integration of Traditional Marketing
with New Marketing Delivers Synergies
and Measurable Results.
Founded in 1996, FUSION pioneered Integrated Marketing
Communications (IMC), and once again has invented new approaches
to more effectively manage all aspects of marketing. Traditional
and new marketing. Online and Offline. Push and pull marketing.
Outbound and Inbound. FUSION b2b can help you navigate the
changing marketing mix to realize dramatic results.

5. The Changing Marketing Mix (at-a-glance)
Strategic Outbound Inbound Marketing
Marketing Marketing Marketing Measurement
RESEARCH ADVERTISING INTERNET TRADITIONAL
primary research print web2.0 inbound telephone
secondary research broadcast ppc/adwords customer acquisition
syndicated research online seo advertising inquiries
focus groups direct response sem/smm PR clips
surveys brand ads microsites database/CRM
competitive intel mobile/apps market research
PUBLICITY analytics lead generation/
PLANNING news releases management
strategic plans news distribution SOCIAL
media plans articles linkedin INTERNET
budgets media relations twitter web stats/analytics
sales analysis press conference facebook pay-per-click
metrics youtube SEO tools
dashboard EVENTS blogs registrations
trade shows ESP dashboard
STRATEGY webcasts CONTENT PR dashboard
segmentation training brochures google alerts
positioning seminars whitepapers UTM’s
products demos catalogs
market research SOCIAL
content SALES surveys linkedin
sales tools youtube
BRANDING lead management DIRECT facebook
graphic identity channel programs email twitter
logos automation/crm mail radian6
id standards promotion list management google alerts
naming merchandising crm
packaging database

6. 01. SANDRACARe
02. NObel bIOCARe
03. AFTeRMATCh ClAIM SCIeNCe
04. WINTeRSeT
05. FC lIghTINg
06. AURUM
Winner of more than 20 national
creative and marketing awards for
identity, FUSION has created a broad
range of identities for billion dollar
brands and start-ups alike.
Our Gallery is particularly deep with examples of visual identities.
From logos and graphic themes, to stationery systems, packaging,
signage and Internet websites. Ask about product and corporate naming.

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SM
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BRANDING
06

8. 01. WeATheR gUARD®
02. lAbel-AIRe
03. AFTeRMATh ClAIM SCIeNCe
04. TRINe
05. CONCeNTRA
06. VAUghAN & bUShNell
07. OMRON
08. eleCTRIC CITy
Advertising that sells.
Advertising that changes perceptions.
Advertising that wins awards
(note order of importance).
From corporate image campaigns to product and direct response ads.
FUSION b2b advertising is effective because it blends category insight
with clever copy and bold art direction to achieve demonstrable
results. From print, to online, to broadcast radio and TV.

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02
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Advertising
05
04

10. 01. INTeRMATIC
02. WITTeNSTeIN
03. PlIANT
04. AFTeRMATh
05. beTTeR bUIlT gARAgeS
FUSION b2b’s internet group specializes
in next generation websites, e-commerce,
Search engine Optimization (SeO).
FUSION provides turn-key or ala carte web design, programming
and development, along with hosting and CRM integration.
FUSION offers SEO services to improve organic search results,
and a full array of paid search (PPC) services. Ask about our
complimentary Internet Analysis.

11. Internet MarketIng
05
03
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02
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12. 01. FC lIghTINg bROChURe
02. WeATheR gUARD® CATAlOg
03. NObel bIOCARe TRI-FOlD bROChURe
04. FORSyThe bROChURe
05. MARCh PUMP bROChURe
Product and corporate brochures,
catalogs, flyers and product sheets,
folders, sales and training tools,
technical manuals and white papers.
FUSION provides complete copy writing and design of literature,
along with photography and printing, when needed.

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01
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Saddle Boxes
PAGE 6
Cross Boxes
PAGE 8
Pork Chop Boxes
PROFESSIONAL
PAGE 9
All Purpose Chests
TRUCK
BOXES
TRUCK STORAGE
EQUIPMENT
Rolling up with WEATHER GUARD® Professional Truck Boxes
in your vehicle commands instant respect. You’re a
serious professional and you want the world to know
it. Fortunately, we offer many ways for you to express your
credibility. Your choices will depend on how you work
PAGE 10
Lo-Side Boxes
PAGE 12
Hi-Side Boxes
PAGE 14
Truck Box Accessories
Brochures
and how much free space you need in your truck bed.
WEATHER GUARD® Professional Truck Boxes cover all the
bases, from the classic, rugged Saddle Box to the Cross PAGE 17
Securing Your Reputation®
Box, Pork Chop Box and space-saving Lo-Side and Hi-Side
E-LINE™ Saddle Boxes
Boxes, WEATHER GUARD® Professional Truck Equipment
means business.
4 WEATHER GUARD TRUCK EQUIPMENT. SECURING YOUR REPUTATION
® ®
PAGE 18
02
WWW.WEATHERGUARD.COM

14. 01. WeATheR gUARD® TWITTeR PROFIle
02. KNAACK® yOUTUbe PROFIle
03. KNAACK® TWITTeR PROFIle
04. CONSTRUCTION MARKeTINg ASSOCIATION (CMA) blOg
05. WeATheR gUARD® yOUTUbe PROFIle
06. IMeC FACebOOK PROFIle
07. IMeC blOg
FUSION Social Media Marketing services
are complete and business-focused.
Integrated with brand websites, social media improves search engine
results, leverages publicity, and drive measurable sales leads. Shown
here, various Blogs, Facebook, Twitter, YouTube and LinkedIn pages.

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01
04 Social Media
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16. 01. IMeCFC lIghTINg bROChURe
01. CASe STUDy POSTCARD
02. FORSyThe bROChURe
02. AMCOR POSTCARD
03. USgCDI CD DIReCT MAIl
03. POCKeT FOlD-OUT
04. FUSION eleMeNTS e-NeWSleTTeR
04. WeATheR gUARD® bROChURe
05. AFTeRMATh DIMeNSIONAl DIReCT MAIl bROChURe
05. NObel bIOCARe TRI-FOlD CAMPAIgN
06. FIRST lOgIC DIReCT MAIl
06. IeP bROChURe
07. MARCh PUMP bROChURe
Identify your customers, and
communicate with them directly.
Direct marketing is still a critical component to any successful B2B
program. FUSION can help with prospect database development and
management. List procurement, along with direct mail and email
programs. Target your market.

17. Direct Marketing
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18. FUSION B2B 1548 BONd Street, SUIte 114, NapervIlle, Il 60563 | 630.579.8300 | www.FUSIONB2B.cOm
©2011 FUSION b2b, Inc.