Published October 25, 2016, in Technology
Presentation for the tech talk of the Product Studio class at Cornell Tech.
Fall 2016
Cornell Tech
Product Studio
The New York Times (Community)
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FVCproductions
https://fvcproductions.com
4. “Over the last year The Times has watched readership fall
significantly . . . an extremely worrying sign on a growing platform”
Source: The New York Times Innovation Report - March 23, 2014
11. Commenters
IBM Watson
Alchemy API
Prompt user to comment
with targeting questions
Automatically extract
key attributes from
article and generate
question stems
Self identify
user attributes
System Architecture 🔨
Commenting
Platform
Content
Management
System
Editor
Database of
User Attributes
Ad Targeting
Automated Social
Media Publishing
Better Article
Recommendations
17. Technically Challenging 😅
• using database to generate revenue
• lots of data points will have to be aware of each other
• user attributes must be associated with each article individually
• making sure relevant user attributes are automatically selected
• safe filtering (what if it’s an article on racist people?)