The mission of a company

The Mission
vision & values
of a company
© Fabio Arangio - Graphic designer & instructor

what is your mission?
your vision & values as a designer

the mission of a company

the purpose of a company, organization or person,
the reason why it exists

the purpose of a company, organization or person,
the reason why it exists
what it does
who its products are targeted to
how it does it and in which unique way

your mission as a designer
the reason why you are a designer
and how you stand as a designer
what
who
how

your mission as a designer
the reason why you are a designer
and how you stand as a designer
what you do
who you target your services to
how you do it and how unique is your way

what you do
your mission

learn how to
be your own designer

listen
inquire
research
understand
describe
explain
simplify
magnify
get information
provide information

what do you do?
your mission

what do you want to do?
your mission
what do you want to do?
what do you like to do as a designer?
what do you have passion for?
which skills have you developed so far?
what can you offer?

now that you know
what you can offer...

who you target your services to
your mission

who do you target your services to?
your mission

who is the client/user you are targeting?
who is the client/user you can reach?
how specific/generic is your target?
who do you target your services to?
your mission

now that you know
who you can offer your service to...

how you offer your design service
and how unique is your way
your mission

your way
your mission
that makes you unique as a designer

your way?

list what is important for you when designing
why you want/like to be a designer
the design style(s) you feel comfortable with
how/if you would like your design to affect people and/or society
the fundamental values your design should express
how you can put all these aspects together
your way?

now that you cleared your mind
write it down in one brief paragraph
your mission statement

now that you cleared your mind
start to develop your image
according to your mission
promote yourself with a plan and a strategy

a case
Fidia Gioielli (Jeweller)

for you
per te
para ti
pour toi
für dich
あなたのために
对你

Fidia celebrates 40 years. The most beautiful age, a magical moment of
contact between the maturity and the splendor of a person. The Fidia jewel
always accompanies and enhances the natural beauty of every woman.
40 years later with the same enthusiasm as the first day.
Always and only for you.
Fidia compie 40 anni. L’età più bella, momento magico di contatto tra la piena
maturità e lo splendore della persona. Da sempre il gioiello Fidia accompagna e
valorizza la naturale bellezza di ogni donna.
40 anni dopo con lo stesso entusiasmo del primo giorno.
Sempre e solo per te.
40years

The mission of a company

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