Apple - La creazione d'esperienza

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Fabio Miceli

La creazione d’esperienza tramite l’Apple Store e il sito web, passando per il brand e l’esperienza ponte

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There is a key type of innovation for a web startup? An analysis through the most successful internet companies. We always talk about innovation that can disrupt the market. But do we really need it? Are the most important companies in the internet industry based on a disruptive innovation? Or should we rather concentrate on just improve existing products on existing markets pursuing sustaining innovation? After a brief introduction with a classification of different types of innovations, in order to answer these questions this paper will analyze three of the most important companies in different areas of internet. Such as Google for search, Facebook for social networking and Amazon for e-commerce, hence we will try to understand whether there is a predominant type of innovation source of such a huge success. As a result we will discover that a start up must provide disruptive innovation to succeed. Moreover there is an interlinked relevance among disruptive innovation and the innovation object, led by a new product, a new process or a new business model.

There is a key type of innovation for a web startup?

Fabio Miceli

Apple - La creazione d’esperienza

Fabio Miceli

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There is a key type of innovation for a web startup?

Apple - La creazione d’esperienza

Apple - La creazione d'esperienza

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