Using LinkedIn to...build yourself and your business

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A few tips on how to use LinkedIn to build yourself and your business. Three main rules: 1- Build your presences 2- Build your contacts 3- Spread your knowledge

build yourself and your business Using LinkedIn to...

Searching for contacts Effort Searching for interesting contacts: Titles Names Company (clients & suppliers) Benefit Finding interesting people to connect with

Connecting openly Effort Emailing Getting introduced Benefit Building a strong and relevant network

Connecting covertly Effort Finding groups Participating Following users Benefit Building a stronger reputation with potential contacts

Contacts Effort Reviewing contacts and categorizing Benefit Possibility to communicate with specific groups

Groups Effort Starting discussions Participating in conversations Benefit Getting know to communities of interest

Finding relevant groups Effort Interesting industries/topics Not spammy 500+ members Benefit Meeting interesting people and getting known

Answers Effort Finding relevant answers Asking questions Benefit Getting known, getting answers

Extra resources Simon Hénault Linkd.in/Simon-Henault Linked Into Business Blog LinkedIntoBusiness.com LinkedIn Blog Blog.linkedin.com Or me! www.fabricecalando.ca

About Adviso … Web strategists and internet marketing specialists … serving important clients for more than 5 years … work in unison with agencies, tech firms, media groups, etc. Visit us: www.adviso.ca | www.adviso.ca/blog twitter.com/adviso www.linkedin.com/companies/adviso

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Using LinkedIn to...build yourself and your business

1. build yourself and your business Using LinkedIn to...

2. Who’s on linkedin? What about you?

3. About me

4. Getting started 1

5. Completed profile Effort Update every part of your profile Ask for recommendations Benefit Be more visible in LinkedIn searches (priority on complete profiles)

6. Optimized profile Effort Find relevant keywords Make it easy to read Benefit Be more findable via LinkedIn and Google

7. Adding applications Effort Browse available applications Benefit Enhance you profile with blog posts, presentations, etc…

9. Connections

10.

11. Business profile analytics Effort Observation Analysis Benefit Updating page to attract right target

12. connecting 2

13. Searching for contacts Effort Searching for interesting contacts: Titles Names Company (clients & suppliers) Benefit Finding interesting people to connect with

14. Connecting openly Effort Emailing Getting introduced Benefit Building a strong and relevant network

15. Connecting covertly Effort Finding groups Participating Following users Benefit Building a stronger reputation with potential contacts

16. managing 3

17. Contacts Effort Reviewing contacts and categorizing Benefit Possibility to communicate with specific groups

18. Branching out 4

19. Groups Effort Starting discussions Participating in conversations Benefit Getting know to communities of interest

20. Finding relevant groups Effort Interesting industries/topics Not spammy 500+ members Benefit Meeting interesting people and getting known

21. Answers Effort Finding relevant answers Asking questions Benefit Getting known, getting answers

22. Getting started today Complete and beef up profile Create and beef up corporate profile Connect, update and share Find 2-4 groups and participate My industry Interesting industries Potential customers Spend 15-30 minutes daily Play around

23. Extra resources Simon Hénault Linkd.in/Simon-Henault Linked Into Business Blog LinkedIntoBusiness.com LinkedIn Blog Blog.linkedin.com Or me! www.fabricecalando.ca

24. Any questions? Thank you!

25. About Adviso … Web strategists and internet marketing specialists … serving important clients for more than 5 years … work in unison with agencies, tech firms, media groups, etc. Visit us: www.adviso.ca | www.adviso.ca/blog twitter.com/adviso www.linkedin.com/companies/adviso

26. About Fabrice Calando Web strategist, Montreal (Quebec) Canada fabricecalando.ca|ca.linkedin.com/in/fabricecalando Fabrice Calando is a web strategist at Adviso. He develops and evaluates strategies that look to maximise business results. His work integrates user interface design and experience, web analytics, SEO, social media and web marketing. He has a particular interest for helping B2B companies achieve their business goals online. Fabrice is currently a moderator for Linked Québec - with over 10,000 members, it is the largest group of French-speaking professionals on LinkedIn.

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