Learn how to grow your business by building a Page to develop your brand and grow relationships with your customers. This is Webinar 1 of HubSpot's 4-session workshop with Facebook on the 4 Steps to Business Success.
1. Brands get a
46%
increase in user
engagement with
FACEBOOK TIMELINE.
Source: Simply Measured, http://bit.ly/HnjLFr
2. Brands get a
65%
increase in INTERACTIVE
CONTENT engagement (video &
photo) with Facebook Timeline.
Source: Simply Measured, http://bit.ly/HnjVwz
3. 35%
of consumer comments on
company Facebook Pages
are COMPLIMENTS.
Source: AT Kearney, http://bit.ly/Hnk1Ex
4. 8%
of consumer comments on
company Facebook pages
are COMPLAINTS.
Source: AT Kearney, http://bit.ly/GXMNBe
5. 17%
of company responses to
consumer comments on
Facebook call the consumer
by NAME.
Source: AT Kearney, http://bit.ly/HnkczO
6. A LAPTOP or DESKTOP
computer is the primary device
used for Facebook for
82%
of U.S. adults.
Source: 10 Facts about How and Why Consumers Like and Subscribe,
http://www.factbrowser.com/facts/6413/
7. 70%
of Facebook news
consumers follow links
posted by FRIENDS or
FAMILY.
Source: Pew Research Center, http://bit.ly/GXNASY
8. The median ratio
of Facebook
VIEWS : SHARES is
9:1.
Source: BuzzFeed, http://bit.ly/HnlUkL
9. WELCOME!
#FB4BIZ
CHRIS LUO JEANNE HOPKINS
Head of Global SMB Marketing,
VP of Marketing,
Facebook
HubSpot
11. HOUSEKEEPING NOTES
USE HASHTAG
1 INTERACT WITH US IN REAL TIME #FB4BIZ
2 FOLLOW US FOR ONGOING UPDATES Like
www.Facebook.com/Marketing
www.Facebook.com/HubSpot
12. HOUSEKEEPING NOTES
USE HASHTAG
1 INTERACT WITH US IN REAL TIME #FB4BIZ
2 FOLLOW US FOR ONGOING UPDATES Like
3 GET THE SLIDES & RECORDING TOMORROW
13. Facebook’s
to Business
1 2 SUCCESS
3 4 WORKSHOP
steps
14. WORKSHOP METHODOLOGY
Everything on
1 2 Facebook Starts
with Your Page
3 4
TODAY’S
WEBINAR
15. WORKSHOP METHODOLOGY
Connect with
New Fans with
1 2 Facebook Ads
3 4 APRIL 25
$50 free ad credit
for attendees
27. You are given an empty canvas:
Business Name
X Likes – Y Talking About This
Category
Two concise sentences about your business should be
enough for users to know more about you
31. PROFILE PICTURE COVER PHOTO
Use a logo that people Use a photo that captures the
associate with your business essence of your brand and
showcase your product or service
48. NEXT SESSIONS:
2 Connect with New Fans with Facebook Ads APRIL 25
3 Engage Your Fans with Quality Content MAY 30
4 Influence the Friends of Your Fans JUNE 27
#FB4BIZ
49. THANK
CHRIS LUO
YOU!
Head of Global SMB Marketing
Facebook
JEANNE HOPKINS
VP of Marketing, HubSpot
#FB4BIZ
50. 3 2000 7 50+ 6 15 0
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