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Case Study                                                                                                               C...
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Myntra - APAC local success story

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Myntra - APAC local success story

  1. 1. Case Study Case Study | Category Results • 25% of revenue is directly attributable to Facebook • 120% increase in transactions originating from Facebook in last 6 months E-commerce fashion retailer generates 25% of • 75% increase in total website traffic from Facebook in last 6 revenue from Facebook. months • 300% increase in reach among Facebook fans in last 3 months Goals Myntra uses Facebook as a marketing channel to: “The Facebook platform now plays a very important • Acquire new customers role in our customer acquisition and brand building • Increase engagement with existing customers strategy. Since ROI from our Facebook spend is quite healthy, we intend to further scale up our marketing • Create strong brand credibility among target efforts using this channel” customers Ashutosh Lawania Co-Founder & Head of Sales and Marketing ApproachPages The company’s strategy for its Facebook Page includes four parts: • Increase awareness of new products to drive sales on website • Build brand loyalty through response to customer service inquiries • Launch exclusive promotions and contests to fans • Install social plug-ins on website to increase traffic to Facebook PageAds The company uses Facebook Ads to achieve several objectives: • Target the exact demographic of potential active buyers on Myntra • Increase the number of fans on its Facebook Page • Reach friends of fans (using sponsored stories) to become fans of its Facebook Page Founded in 2007, Myntra is an online portal in the fashion and lifestyle space and ranked among the top 3 e-commerce companies in India. Facebook: Building Essential Connections