A paper written by Philippa Rose, Andrew Needham and Saul Parker.
This paper describes FACE's innovation process within the crowdsourcing and co-creating process with Axe consumers.
Many questions are being treated including the demands of Unilever's brief for Axe Skin requiring us to satisfy both short and long term innovation objectives across multiple territories, namely the United Kingdom, United States and Japan in a time and cost effective manner, whilst ensuring the innovations were different viable and routed in genuine consumer insight, Would crowd-sourcing and co-creation, either separately or together, help us to deliver on this demanding brief in ways that could not be met by more traditional approaches?