SlideShare a Scribd company logo
1 of 20
Women, Myths & Video Games
In fact, women over 18 represent a significantly greater portion of the game-playing population (34 %) than boys age 17 or younger (18 %). The % of women has steadily increased, whilst the landscape of video games has significantly changed for the past few years.  Why weren’t girls interested in video games before (or why was it believed that girls wouldn’t be interested)?  Is there a video game gender?  What is the perfect video game for women, if any? In the USA, 40% of all video game players are  women .
[object Object],[object Object],[object Object]
Female Characters  Didn’t Reflect a Realistic Female Identity for Women to Identify With… Good try, but I’m not a character women want to play Why have female characters always been sexualised? Women want more than a second role! Thankfully, female characters got much better (skilled, powerful, fun to play) in the 2000s… Hell yeah! … and we kick boys' butts
Gender Swapping Occurs With 57% of Gamers… ,[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],But female avatars are also more likely to be  targets   of…
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Is there a video game type for women?
The Right Pace… ,[object Object],[object Object],[object Object],… for Women to enjoy  video games
Women Want to Build Their Own Characters ,[object Object],[object Object],[object Object]
Is there an ingredient for the perfect “women’s game”? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are the girl gamers looking for? ,[object Object],[object Object],[object Object]
Who are they? Research shows that women are more likely to  under-report  the number of hours they play than men,  as if being a video gamer   does not fit  with being a woman. Men, initially  charmed  by the idea of women playing video games, would turn  hostile  upon realizing that  a woman was really competing . In the  popular subconscious , women playing video games are  abnormal :  games are for guys .
The statistics put female players in one of  two  categories  casual gamers  (brought in by partner or sibling) hardcore gamers   OR
In reality, girl gamers are not as  monolithic  as the statistcs show. Female gamers are deploring the  lack of understanding  of researchers and therefore the  lack of accuracy  from the industry. The ability to adapt their gaming time is something the industry should  focus  on to attract the female segment.
Is there a real offer for the  girl gamers out there? ,[object Object],More  feminine insight  within the industry and developer teams  More  balance of the genres  in the new generation of games (I.e Guitar Hero and Rock Band).  Better  understanding  from the Press for the new move of these girl gamers.  Although there is still a  cultural gap  between the reality of the girl gamers and how they are culturally depicted
[object Object],[object Object],[object Object]
Further Readings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marion Renoux [email_address] twitter.com/marionren Thanks!

More Related Content

What's hot

The advantage and disadvantage of playing video game
The advantage and disadvantage of playing video gameThe advantage and disadvantage of playing video game
The advantage and disadvantage of playing video game
NAHZATUL SAHID
 
Movies and its effects
Movies and its effectsMovies and its effects
Movies and its effects
Think Creative
 
Video Game Powerpoint
Video Game PowerpointVideo Game Powerpoint
Video Game Powerpoint
Nari07
 

What's hot (20)

Gaming in India
Gaming in IndiaGaming in India
Gaming in India
 
Why Video Games Are Good For You
Why Video Games Are Good For YouWhy Video Games Are Good For You
Why Video Games Are Good For You
 
The advantage and disadvantage of playing video game
The advantage and disadvantage of playing video gameThe advantage and disadvantage of playing video game
The advantage and disadvantage of playing video game
 
Video gaming impect on Children
Video gaming impect on Children Video gaming impect on Children
Video gaming impect on Children
 
Game dev process
Game dev processGame dev process
Game dev process
 
Game Design Process
Game Design ProcessGame Design Process
Game Design Process
 
Generation Influence: Gen Z and the power of identity in marketing
Generation Influence: Gen Z and the power of identity in marketingGeneration Influence: Gen Z and the power of identity in marketing
Generation Influence: Gen Z and the power of identity in marketing
 
E-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators VietnamE-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators Vietnam
 
History of game development
History of game developmentHistory of game development
History of game development
 
Gaming Console Report By Fahad
Gaming Console Report By FahadGaming Console Report By Fahad
Gaming Console Report By Fahad
 
Movies and its effects
Movies and its effectsMovies and its effects
Movies and its effects
 
2023 Gaming Report.pdf
2023 Gaming Report.pdf2023 Gaming Report.pdf
2023 Gaming Report.pdf
 
Game Design - Lecture 3
Game Design - Lecture 3Game Design - Lecture 3
Game Design - Lecture 3
 
Game development
Game developmentGame development
Game development
 
Feminism & media
Feminism & media Feminism & media
Feminism & media
 
Video Game Narrative Workshop
Video Game Narrative WorkshopVideo Game Narrative Workshop
Video Game Narrative Workshop
 
Video Game Powerpoint
Video Game PowerpointVideo Game Powerpoint
Video Game Powerpoint
 
Gaming industry
Gaming industryGaming industry
Gaming industry
 
Nintendo presentation 3.0
Nintendo presentation 3.0Nintendo presentation 3.0
Nintendo presentation 3.0
 
The history of videogames
The history of videogamesThe history of videogames
The history of videogames
 

Viewers also liked

2 d game characters
2 d game characters2 d game characters
2 d game characters
xChiip
 
Women's Bodies First. Fighting Second.
Women's Bodies First. Fighting Second.Women's Bodies First. Fighting Second.
Women's Bodies First. Fighting Second.
mcheng23
 
Biblical And Media Stereotypes Of Women
Biblical And Media Stereotypes Of WomenBiblical And Media Stereotypes Of Women
Biblical And Media Stereotypes Of Women
Marissa Banning
 

Viewers also liked (14)

Women and Video Games
Women and Video GamesWomen and Video Games
Women and Video Games
 
Women in Videogames
Women in VideogamesWomen in Videogames
Women in Videogames
 
It Pays to Hire Women in Games: Successful Female Game Devs Speak
It Pays to Hire Women in Games: Successful Female Game Devs SpeakIt Pays to Hire Women in Games: Successful Female Game Devs Speak
It Pays to Hire Women in Games: Successful Female Game Devs Speak
 
video games and representation 2012
video games and representation 2012video games and representation 2012
video games and representation 2012
 
Interesting Facts About Video Games
Interesting Facts About Video GamesInteresting Facts About Video Games
Interesting Facts About Video Games
 
2 d game characters
2 d game characters2 d game characters
2 d game characters
 
Video Games and Japan
Video Games and JapanVideo Games and Japan
Video Games and Japan
 
French video game industry yearbook_2013
French video game industry yearbook_2013French video game industry yearbook_2013
French video game industry yearbook_2013
 
Fa27 slideshow2
Fa27 slideshow2Fa27 slideshow2
Fa27 slideshow2
 
Women's Bodies First. Fighting Second.
Women's Bodies First. Fighting Second.Women's Bodies First. Fighting Second.
Women's Bodies First. Fighting Second.
 
Biblical And Media Stereotypes Of Women
Biblical And Media Stereotypes Of WomenBiblical And Media Stereotypes Of Women
Biblical And Media Stereotypes Of Women
 
Video Game Industry Trends
Video Game Industry TrendsVideo Game Industry Trends
Video Game Industry Trends
 
Damsels in Distress Video Game Gender Stereotypes
Damsels in Distress Video Game Gender StereotypesDamsels in Distress Video Game Gender Stereotypes
Damsels in Distress Video Game Gender Stereotypes
 
Culture
CultureCulture
Culture
 

Similar to Women, Myths and Video Games

Script draft two (1)
Script draft two (1)Script draft two (1)
Script draft two (1)
mich_angel
 
Gender and media project
Gender and media projectGender and media project
Gender and media project
joshtaub1
 
Video Gaming
Video GamingVideo Gaming
Video Gaming
kdrapala
 
Your document contains an error. Check to see if the braces match. ie. '{' a...
Your document contains an error.
Check to see if the braces match. ie. '{' a...Your document contains an error.
Check to see if the braces match. ie. '{' a...
Your document contains an error. Check to see if the braces match. ie. '{' a...
treverrichardswrn
 
Your document contains an error. Check to see if the braces match. ie. '{' a...
Your document contains an error.
Check to see if the braces match. ie. '{' a...Your document contains an error.
Check to see if the braces match. ie. '{' a...
Your document contains an error. Check to see if the braces match. ie. '{' a...
treverrichardswrn
 

Similar to Women, Myths and Video Games (12)

Video games
Video gamesVideo games
Video games
 
Script draft two (1)
Script draft two (1)Script draft two (1)
Script draft two (1)
 
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...
 
Media
MediaMedia
Media
 
Gender and media project
Gender and media projectGender and media project
Gender and media project
 
Video Gaming
Video GamingVideo Gaming
Video Gaming
 
In The Meta. Edition 1.
In The Meta. Edition 1.In The Meta. Edition 1.
In The Meta. Edition 1.
 
Gaming and machinima at the crossroads of gender
Gaming and machinima at the crossroads of genderGaming and machinima at the crossroads of gender
Gaming and machinima at the crossroads of gender
 
Gaming and Gender
Gaming and GenderGaming and Gender
Gaming and Gender
 
Your document contains an error. Check to see if the braces match. ie. '{' a...
Your document contains an error.
Check to see if the braces match. ie. '{' a...Your document contains an error.
Check to see if the braces match. ie. '{' a...
Your document contains an error. Check to see if the braces match. ie. '{' a...
 
Your document contains an error. Check to see if the braces match. ie. '{' a...
Your document contains an error.
Check to see if the braces match. ie. '{' a...Your document contains an error.
Check to see if the braces match. ie. '{' a...
Your document contains an error. Check to see if the braces match. ie. '{' a...
 
Girlgames 15years
Girlgames 15yearsGirlgames 15years
Girlgames 15years
 

More from Pulsar Platform

More from Pulsar Platform (20)

Heavy, Messy, Misleading: How Big Data is a human problem, not a tech one
Heavy, Messy, Misleading: How Big Data is a human problem, not a tech oneHeavy, Messy, Misleading: How Big Data is a human problem, not a tech one
Heavy, Messy, Misleading: How Big Data is a human problem, not a tech one
 
The problem isn’t your creative… it’s how you get your insight
The problem isn’t your creative… it’s how you get your insightThe problem isn’t your creative… it’s how you get your insight
The problem isn’t your creative… it’s how you get your insight
 
Agile, adaptive customer intelligence using social media by Jess Owens
Agile, adaptive customer intelligence using social media by Jess OwensAgile, adaptive customer intelligence using social media by Jess Owens
Agile, adaptive customer intelligence using social media by Jess Owens
 
Why We Share
Why We ShareWhy We Share
Why We Share
 
Future Social Media Research
Future Social Media ResearchFuture Social Media Research
Future Social Media Research
 
Esomar Axe Skincare Crowd Innovation
Esomar Axe Skincare Crowd InnovationEsomar Axe Skincare Crowd Innovation
Esomar Axe Skincare Crowd Innovation
 
Managing co-creation
Managing co-creationManaging co-creation
Managing co-creation
 
Self ethnography for better user experience
Self ethnography for better user experienceSelf ethnography for better user experience
Self ethnography for better user experience
 
Mind the BRIC - How to successfully conduct open innovation projects in bric ...
Mind the BRIC - How to successfully conduct open innovation projects in bric ...Mind the BRIC - How to successfully conduct open innovation projects in bric ...
Mind the BRIC - How to successfully conduct open innovation projects in bric ...
 
Coca cola project shopper 360 (ESOMAR 2011)
Coca cola project shopper 360 (ESOMAR 2011)Coca cola project shopper 360 (ESOMAR 2011)
Coca cola project shopper 360 (ESOMAR 2011)
 
How Stuff Spreads Viral Video Webinar
How Stuff Spreads Viral Video WebinarHow Stuff Spreads Viral Video Webinar
How Stuff Spreads Viral Video Webinar
 
Socially Intelligent Business
Socially Intelligent BusinessSocially Intelligent Business
Socially Intelligent Business
 
Future Mobile Research
Future Mobile ResearchFuture Mobile Research
Future Mobile Research
 
Advanced social intelligence
Advanced social intelligenceAdvanced social intelligence
Advanced social intelligence
 
Co creation inverting the innovation process
Co creation inverting the innovation processCo creation inverting the innovation process
Co creation inverting the innovation process
 
FACE Rapid Response Research
FACE Rapid Response ResearchFACE Rapid Response Research
FACE Rapid Response Research
 
Insight Generation Process
Insight Generation ProcessInsight Generation Process
Insight Generation Process
 
Augmenting Brands
Augmenting BrandsAugmenting Brands
Augmenting Brands
 
10 Reasons Why We Visualise Data
10 Reasons Why We Visualise Data10 Reasons Why We Visualise Data
10 Reasons Why We Visualise Data
 
Return on engagement
Return on engagementReturn on engagement
Return on engagement
 

Recently uploaded

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 

Recently uploaded (20)

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 

Women, Myths and Video Games

  • 1. Women, Myths & Video Games
  • 2. In fact, women over 18 represent a significantly greater portion of the game-playing population (34 %) than boys age 17 or younger (18 %). The % of women has steadily increased, whilst the landscape of video games has significantly changed for the past few years. Why weren’t girls interested in video games before (or why was it believed that girls wouldn’t be interested)? Is there a video game gender? What is the perfect video game for women, if any? In the USA, 40% of all video game players are women .
  • 3.
  • 4. Female Characters Didn’t Reflect a Realistic Female Identity for Women to Identify With… Good try, but I’m not a character women want to play Why have female characters always been sexualised? Women want more than a second role! Thankfully, female characters got much better (skilled, powerful, fun to play) in the 2000s… Hell yeah! … and we kick boys' butts
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Who are they? Research shows that women are more likely to under-report the number of hours they play than men, as if being a video gamer does not fit with being a woman. Men, initially charmed by the idea of women playing video games, would turn hostile upon realizing that a woman was really competing . In the popular subconscious , women playing video games are abnormal : games are for guys .
  • 15. The statistics put female players in one of two categories casual gamers (brought in by partner or sibling) hardcore gamers OR
  • 16. In reality, girl gamers are not as monolithic as the statistcs show. Female gamers are deploring the lack of understanding of researchers and therefore the lack of accuracy from the industry. The ability to adapt their gaming time is something the industry should focus on to attract the female segment.
  • 17.
  • 18.
  • 19.
  • 20. Marion Renoux [email_address] twitter.com/marionren Thanks!