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Social Media 101 for the Automotive Industry

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Fahlgren Mortine
Fahlgren Mortine
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SOCIAL MEDIA 101 FOR THE AUTOMOTIVE INDUSTRY
[object Object],[object Object],[object Object],WHAT IS SOCIAL MEDIA?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT IS SOCIAL MEDIA?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHY SHOULD I CARE?
SOCIAL EXPLOSION ,[object Object],[object Object]
[object Object],[object Object],SOCIAL VS. TRADITIONAL MEDIA
WHO’S TALKIN’ TIRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],FOOLS RUSH IN
[object Object],[object Object],[object Object],[object Object],POPULAR SM VEHICLES
BLOGS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT IS A BLOG?
ONLY GEEKS BLOG, RIGHT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHY DO BLOGS MATTER?
WHAT MAKES A BLOG WORK?
[object Object],[object Object],[object Object],[object Object],[object Object],HOW CAN A BLOG WORK FOR ME?
FACEBOOK
[object Object],ARE YOU ON FACEBOOK? More than 350 million active Facebook users and companies, 105 million from the United States
[object Object],WHAT IS FACEBOOK?
[object Object],[object Object],[object Object],[object Object],WHY DOES FACEBOOK MATTER?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HOW CAN FACEBOOK WORK FOR ME?
TWITTER
[object Object],WHAT IS TWITTER?
[object Object],[object Object],[object Object],WHO WOULD DO THIS?
[object Object],A LANGUAGE ALL ITS OWN “ Twaggle” “ Tweet” “ Twoosh” “ Tweeter” “ Twitosphere” “ Tweeple” “ Tweeps” “ Twead” “ Tweet-back” “ TweetUp” “ Twofor”
[object Object],[object Object],[object Object],[object Object],[object Object],HOW CAN TWITTER WORK FOR ME?
[object Object],[object Object],[object Object],[object Object],FIRST THINGS FIRST
YOUTUBE
[object Object],[object Object],[object Object],[object Object],MORE THAN JUST FUNNY VIDEOS
[object Object],[object Object],[object Object],[object Object],HOW CAN YOU TUBE WORK FOR ME?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NOW WHAT?
WHERE DO WE GO FROM HERE?
[object Object],[object Object],[object Object],[object Object],[object Object],REMEMBER TO INTEGRATE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NOW WHAT?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FOOD FOR THOUGHT
QUESTIONS? Kelly Malone Ray Hancart @kelPR on Twitter @rhancart on Twitter kelly.malone@fahlgren.com [email_address] 614-383-1620 614-383-1615

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