Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Media, Technology and Society
Theories of Broadcast Media 2
OVERVIEW
• The concept of Media
• Ideology
• Media Influence
What is Media?
Communication channels through which news,
entertainment, education, data, or promotional
messages are diss...
Media includes every broadcasting and
narrowcasting medium such as newspapers,
magazines, TV, radio, billboards, direct ma...
Ideology generally refers to the promoted
“ideals” for which society feels the need to
conform to.
Ideology
These ideals are influenced by a number of
different social institutions.
One of these is the mass media.
Ideology
Media Influence
If we take a look at the offerings on television
we can see that there are definite ‘ideals’ being
communi...
The Nuclear Unit Family
A nuclear family, elementary family or conjugal
family is a family group consisting of two parents...
The Nuclear Family
Theories
Media-Society
Theory I: the
Mass Society
Media-Society
Theory II:
Marxism
Media-Society
Theory III:
Functionalism...
Media-Society Theory I:
the Mass Society
• Mass society theory invokes a vision of society characterized
by alienation, ab...
Media-Society Theory II: Marxism
• Marx was an economic theorist who wrote during the
19th Century.
• His ideas deal with ...
Media-Society Theory III:
Functionalism
• According to the functionalist perspective the media is a
marketing product and ...
Media-Society Theory IV:
Critical Political Economy
• Critical political-economic theory focuses primarily
on the relation...
Media-Society Theory IV:
Critical Political Economy
 The consequences of this close connection can be
observed:
 the red...
Media-Society Theory VI:
Technology Determinism
• The sociologist Gouldner interpreted key changes in modern
political his...
Media-Society Theory VII:
The Information Society
 Van Dijk suggests that modern society is in process of
becoming a netw...
Media-Society Theory VII:
The Information Society
 New media technology leads to an information
society, characterized by...
Example of the worldwide ideology
September 11th:
The dominant discourse was that the war was justified
because of the nee...
Media, Technology and Society
Theories of Broadcast Media 2
Próxima SlideShare
Cargando en…5
×

Media, Technology and Society - Theories in Broadcast Media

Media, Technology, and Society
Topic: Theories in Broadcast Media

Overview
The concept of Media
Ideology
Media Influence

  • Inicia sesión para ver los comentarios

Media, Technology and Society - Theories in Broadcast Media

  1. 1. Media, Technology and Society Theories of Broadcast Media 2
  2. 2. OVERVIEW • The concept of Media • Ideology • Media Influence
  3. 3. What is Media? Communication channels through which news, entertainment, education, data, or promotional messages are disseminated.
  4. 4. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. The concept of Media
  5. 5. Ideology generally refers to the promoted “ideals” for which society feels the need to conform to. Ideology
  6. 6. These ideals are influenced by a number of different social institutions. One of these is the mass media. Ideology
  7. 7. Media Influence If we take a look at the offerings on television we can see that there are definite ‘ideals’ being communicated. An example of this is how the media presents family units. Regardless of the programme you watch, there is a good chance that the lead character’s family is a nuclear unit.
  8. 8. The Nuclear Unit Family A nuclear family, elementary family or conjugal family is a family group consisting of two parents and their children (one or more). It is in contrast to a single-parent family, to the larger extended family, and to a family with more than two parents
  9. 9. The Nuclear Family
  10. 10. Theories Media-Society Theory I: the Mass Society Media-Society Theory II: Marxism Media-Society Theory III: Functionalism Media-Society Theory IV: Critical Political Economy Media-Society Theory VI: Technology Determinism Media-Society Theory VII: the Information Society
  11. 11. Media-Society Theory I: the Mass Society • Mass society theory invokes a vision of society characterized by alienation, absence of individuality, amorality, lack of religion, weak relationships, and political apathy. • Mass society theory is a complex, multifaceted perspective. • To mass society theorists, the media represents and promotes the worst problems of modernity.
  12. 12. Media-Society Theory II: Marxism • Marx was an economic theorist who wrote during the 19th Century. • His ideas deal with social and economic power relationships and have been influential in economics, politics and sociology and can be very useful for media students. • He claimed the media was party to the construction and maintenance of ideas and values that supported the capitalist system. • A Brief Introduction to Marxism
  13. 13. Media-Society Theory III: Functionalism • According to the functionalist perspective the media is a marketing product and entertaining • The functionalist perspective sees the media as teaching what is virtuous and appropriate. • The media has four essential functions for society: a) surveying the environment to give reports and information b) relaying replies to this information c) amusing d) transmitting traditions to upcoming generations • What is Functionalism?
  14. 14. Media-Society Theory IV: Critical Political Economy • Critical political-economic theory focuses primarily on the relation between economic structure and dynamics of media industries and the ideological content of media.  According to critical political-economic theory, the media institution has to be considered as part of the economic system with close links to the political system.
  15. 15. Media-Society Theory IV: Critical Political Economy  The consequences of this close connection can be observed:  the reduction of independent media sources,  concentration on the large markets,  avoidance of risks,  reduced investment in less profitable media tasks such as investigative reporting and documentary film-making.
  16. 16. Media-Society Theory VI: Technology Determinism • The sociologist Gouldner interpreted key changes in modern political history in terms of communication technology. • He connects the rise of “ideology” to printing and the newspaper because in the 18th and 19th centuries printing and the newspaper stimulated a supply of interpretation and ideas. • He then reveals that radio, film and television led to a decline of ideology because of the shift from “conceptual to iconic symbolism.”
  17. 17. Media-Society Theory VII: The Information Society  Van Dijk suggests that modern society is in process of becoming a network society:  a form of society increasingly organizing its relationships in media networks which are gradually replacing or complementing the social networks of face to face communication.
  18. 18. Media-Society Theory VII: The Information Society  New media technology leads to an information society, characterized by: a) Predominance of information work b) Great and accelerating volumes of information flow c) Problems of information overload d) Growth and interconnection of networks e) Globalizing tendencies f) Loss of privacy g) Reduced constraints of time and space
  19. 19. Example of the worldwide ideology September 11th: The dominant discourse was that the war was justified because of the need to restore some sense of equilibrium, bring those who committed the crimes to justice and destroy dangerous terrorists (Allen, 2002, News Culture, Open University Press)
  20. 20. Media, Technology and Society Theories of Broadcast Media 2

×