A deep dive into the disruptive force of virtual reality. How will VR change the way we do business in the future? How can brands leverage the technology to own and personalize brand experiences? Here are the key takeaways from Falcon’s Director of Product Innovation, Mikael Lemberg’s as presented during Social Media Week Copenhagen 2017.

1. The Future of
Brand experiences is
Virtual Reality.

2. What is VR?
An experience
Mixed realities
Hyper-mobility

3. Interaction has Evolved.
Meet in person
Meet on the web Meet on the phone
VR: Making digital
interactions more real

4. VR: a Disruptive Technology.
What does VR mean for my industry?
Will my brand become obsolete?
How can I create new immersive experiences?

5. Prediction: VR will make
80% of all hardware
products obsolete.

6. VR In Action.
Experience four worlds from Google here: http://fal.cn/QnDK

7. Fashion.
Share your shopping experience with friends.
7
VR In Action.
“Try on” clothes in your home
Social shopping

8. Design.
IKEA: What’s Cooking in the Virtual Kitchen?
Switch finishes, open drawers, and be the size
of a child
Eases the decision making process
See it in action here: http://fal.cn/QnDq
VR In Action.

9. Be in the game.
Unprecedented experiences
Share the game with your friends
Still close to cold beers in fridge
VR In Action.

10. 10
Dream
≠ reality.
A lot of pieces need to fall into
place for Virtual Reality to take off.
VR In Action.

11. Groceries.
Personalized supermarket layouts
Find the right product and
related suggestions fast
Digital impulse buying
Frictionless shopping
VR In Action.

12. VR Puts People
First.
Have personal experience with family and
friends.
Life-like social experiences with finger
movements and facial expressions.
Experience Facebook’s Oculus Connect virtual
reality here: http://fal.cn/QnDk
VR In Action.

13. From Static to
Interactive Experiences.
Know who you’re talking to
Provide 1:1 tailored experiences
Create immersive experiences that show
customers what they are actually looking for.

14. Virtual tourism?
How can VR help the tourism industry create personalized brand experiences?

15. Snackable
Experiences.
VR can be the catalyst for turning wanderlust into a customer willing to pay to
experience the rush. VR content can provide immersive glimpses into the real-life
experiences customers crave.
Image the persuasive power of offering prospects a virtual elephant ride in Thailand
opposed to just showing a photo.

16. Photos…

17. Reality…

18. DATA + VR = WIN
VR is going to disrupt everything we think we know about business.
Data is the key to getting it right.

19. Prepare for
the Future.
1. Collect customer data
2. Identify which brand
experiences you can digitize
3. Start playing with VR

20. @falconIO falcon.io welcome@falcon.io