As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022. Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.

1. Top Social Media Trends You
Need to Know About for 2022
@FalconIO
falcon.io events@falcon.io

2. Your Presenter.
Dino Kuckovic
Director of Community & Events
Falcon.io
@FalconIO #FalconEd #growwithsocial
@dinokuckovic
MIA.
CPH.

3. Welcome & intro
The current situation
Moving into 2022
Audience Q&A
Today’s Agenda.

4. SETTING THE SCENE
What’s next (right now)?

5. Social media is no longer just a trend.

6. What it all means for brands.
Marketers on the digital frontlines.
Source:
Statista
3.6B
of global population
use social media
2.4 hrs
average time spent on
social media in USA

7. Happening now.
What are we (supposed to be) working on?
• The return of traditional channels
• Ad spending across new platforms
• A refocus from short-term reaction to long-term planning
• Holistic measurement and agile planning are key
@FalconIO
#FalconEd
#growwithsocial

8. TRENDS
What could social media look like in 2022?

9. Decentralized Platforms
The name of the game.
• Skepticism in era of mass centralization
• In need of more democracy on user level
• Back to the roots? Freer space
1
Source:
Apple

10. Investing in Brands
& In
fl
uencers
Monetize in
fl
uence on social media.
• Brand equity no longer a foreign concept
• Average folks with equity investment
• Fans invest in what/whom they believe in
@trinidad1967
eye
cream
show
&
tell
on
TikTok
Why it worked? Raw, authentic, trusted,
brand relevant, advocate, in
fl
uence. The best
micro in
fl
uencer campaign that could have
happened to (brand) Peter Thomas Roth.
2

11. Noiseless Niche
The path from noisy social to niche community.
• More than just short-term entertainment
• Communication about shared interests
• Sense of belonging
Why it worked?
Identi
fi
ed their goals,
created a community
around a niche, marked a
presence in an existing
community.
3

12. Video Most Popular
Downloads & Views do tell the full story.
• TikTok lengthier watch time than YouTube
• Attention spans down to 8 seconds
• Quality content vs. micro-content
4
60
mins
of TikTok usage
per day in UK
@FalconIO
#FalconEd
#growwithsocial
Sources: Statista July 2021 & AppAnnie
28%
of users
under 18

13. Professional LinkedIn
Target building professionals
• Algorithm on our side:
• LinkedIn groups
• LinkedIn video
• LinkedIn UGC
5
Falcon.io
2021
Trends
Virtual
Summit
Why it worked? RSVPs show
up in-feed pushing this event
to a larger audience pool.

14. Undercover Boomer
A generation ignored by marketers booms on social.
• Older audiences getting involved
• Generational crossover and interaction
6
Source: Poundland Facebook
Why it worked? Casual UGC call to
action which was reciprocated with
proud picture sharing in-thread.

15. Nostalgia Marketing
Remember the good old times when…?
• Getting (or getting back) the audience’s
attention
• Features always work
• Digital promotions are cheaper
7
Source: Pizza Hut & Burger King

16. 1. Adopt a data driven approach to decision-making
2. Identify drivers and barriers to commercial
success from marketing activities
3. Set targets for commercial success and simulate
how you can achieve those targets
4. Plan for the future and make changes to your
media budget allocation
5. Execute revised marketing plans
do try this at home
Key Takeaways.

17. @FalconIO
#FalconEd
#growwithsocial

18. @Falcon.io
#FalconEd
#growwithsocial
The Next Step.
eBook. In your inbox soon
Coming Up.
Spark Digital. January 25-26, 2022
Want to learn more?

20. @falconIO
falcon.io events@falcon.io