Drawing on some interesting commonalities between Web 2.0 and fandom, FanChatter helps sports franchises and other businesses create a more profitable level of fan involvement through content sharing.

1. Every brand wishes they had your fans.

2. “What everyone else
is calling Web 2.0 is
actually fandom…”
Henry Jenkins (left)
Co-founder, Comparative Media Studies
Program at MIT

3. Fandom is
Social,
Creative,
and
collaborative.

4. Fandom inspires participation and convergence.

5. Fandom
shrinks
the
world.

6. And technology is making the world smaller faster.

7. Soon every website will be social.

8. Even Sears.

9. HOW COULD YOUR FAN EXPERIENCE BE LESS PUBLISHEd…
…and more participatory?

10. Fans have a basic need to belong and be noticed.

11. has solutions for organizations
seeking a more profitable level
of fan engagement.

12. Turn your fans
into users.
“I'm loving the new interface
on Timberwolves.com. I've
gone to the site more in the
last two days than I had in
the last two months.”
Kevin Myers
Minnesota Timberwolves Fan
chatterBox

13. Turn your audience into advocates.
“Now that it’s possible,
why wouldn’t you let
your fans see their
own pictures on the
scoreboard?”
Sterling Cryder
Sooner Sports Properties
Scoreboard Photo Sharing

14. Let them be seen and heard.

15. Fan-generated content that can go anywhere…
Mobile Apps
Brand Thunder’s Custom Branded Firefox Browser Theme Sidebar

16. …And more content = more measurable fan data
Tools of the Cornish Miner, 1871

17. SO Don’t give it ALL away.
“Facebook is a kinder, gentler version of a dotcom
strategy that's been with us for years, called
Give Us Your List.”
“Facebook is basically designed like a lobster trap
with your friends as bait.”
Source: Nonprofit Online News: Outsmarting the Facebook Lobster Trap: Three Worries, One
Guideline, Seven Principles - http://news.gilbert.org/OutsmartingFacebook

18. “Customers are
demanding that
enterprises
engage with them
in new, more
‘social’ ways.”
William Bend
Forrester Research
From “CRM 2.0: Fantasy or Reality”
Customer fan relationship management

19. Powering engagement through content sharing.
Driving sales, sponsor revenues, and CRM.
Making the most of your fans.
http://fanchatter.com • sales@fanchatter.com