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Fanpage Trends UK by Sotrender

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Fanpage Trends is a monthly report prepared by the social media analytics company Sotrender, summing up UK brand communication on Facebook.

Publicado en: Redes sociales

Fanpage Trends UK by Sotrender

  1. 1. Fanpage Trends UK 08.2015
  2. 2. About Fanpage Trends UK Fanpage Trends is a monthly report prepared by the social media analytics company Sotrender, summing up UK brand communication on Facebook. The report consists of 11 categories: All UK Brands, Alcohol, Banks, IT/ Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, & Telecommunications
  3. 3. • The biggest fanpages in this group were Amazon.co.uk, Cadbury Creme Egg and Coca−Cola • The following pages had the highest relative (%) increase in number of fans: Cadbury Wispa, Cadbury Creme Egg and Amazon.co.uk • The highest fan number increase happened on Amazon.co.uk, Cadbury Wispa and Cadbury Creme Egg • The most engaging fanpages, in terms of number of engaged fans, were Britain First, ASOS and boohoo.com • The highest percent of engaged fans was observed on Cow & Gate UK, West Ham United FC and Britain First All UK Brands
  4. 4. The biggest facebook pages All UK Brands
  5. 5. The most engaging pages All UK Brands
  6. 6. Customer service All UK Brands
  7. 7. The most engaging posts All UK Brands
  8. 8. • The biggest pages: Jack Daniel’s UK, Smirnoff and Malibu Rum • The biggest relative fan number increase was observed on the following pages: Jägermeister, Jack Daniel’s UK and Echo Falls • The biggest fan number increase was observed on Jack Daniel’s UK, Jägermeister and Echo Falls • The most engaging fanpages, in terms of number of engaged fans, were Jack Daniel’s UK, Malibu Rum and Captain Morgan • The most engaging fanpages in terms of percent of engaged fans were Old Pulteney, Kumala Wine and Aberlour Alcohol
  9. 9. The biggest facebook pages Alcohol
  10. 10. The most engaging pages Alcohol
  11. 11. Customer service Alcohol
  12. 12. The most engaging posts Alcohol
  13. 13. • The biggest pages: Barclays UK, Barclaycard and NatWest • The highest percent of new fans was gained by Santander UK, Barclaycard and NatWest • The biggest fan number increase was observed on Santander UK, Barclaycard and Barclays UK • The highest number of engaged fans was observed on Santander UK, M&S Bank and HSBC UK • The highest percent of fans was engaged on the following pages: M&S Bank, Clydesdale Bank and HSBC UK Banks
  14. 14. The biggest facebook pages Banks
  15. 15. The most engaging pages Banks
  16. 16. Customer service Banks
  17. 17. The most engaging posts Banks
  18. 18. • The biggest pages: Stella Artois, Budweiser and Foster’s • The following pages had the highest relative (%) increase in number of fans: Kronenbourg 1664, Carling and Corona • The biggest fan number increase was observed on Kronenbourg 1664, Foster’s and Carling • The highest number of engaged fans was observed on Kronenbourg 1664, Foster’s and Stella Artois • The most engaging fanpages in terms of percent of engaged fans were Kronenbourg 1664, Sharp’s Brewery and Thatchers Cider Beer
  19. 19. The biggest facebook pages Beer
  20. 20. The most engaging pages Beer
  21. 21. Customer service Beer
  22. 22. The most engaging posts Beer
  23. 23. • The biggest pages: Britain First, Conservatives and UK Independence Party (UKIP) • The biggest relative fan number increase was observed on the following pages: Britain First, The Labour Party and 10 Downing Street • The highest fan base growth happened on Britain First, The Labour Party and 10 Downing Street • The most engaging fanpages, in terms of number of engaged fans, were Britain First, Jeremy Corbyn and UK Independence Party (UKIP) • The most engaging fanpages in terms of percent of engaged fans were Jeremy Corbyn, Britain First and Occupy London Politics
  24. 24. The biggest facebook pages Politics
  25. 25. The most engaging pages Politics
  26. 26. Customer service Politics
  27. 27. The most engaging posts Politics
  28. 28. • The biggest fanpages in this group were O2, EE and Vodafone UK • The highest percent of new fans was gained by Lebara, Sky and TalkTalk • The biggest fan number increase was observed on Lebara, Sky and O2 • The highest number of engaged fans was observed on giffgaff, Virgin Media and TalkTalk • The highest percent of fans was engaged on the following pages: giffgaff, BT UK and TalkTalk Telecommunications
  29. 29. The biggest facebook pages Telecommunications
  30. 30. The most engaging pages Telecommunications
  31. 31. Customer service Telecommunications
  32. 32. The most engaging posts Telecommunications
  33. 33. If you haven’t found the results of a category that interests you in this presentation, don’t worry! Go to Sotrender’s page and read the full report where you can find 6 more categories! Fanpage Trends UK Read the full report
  34. 34. Major social media platforms: FB, YT, Tw & Insta Compare own profiles as well as competitors & benchmarks Facebook global profiles ready Automated interpretation of data - data-driven tips Human touch - we care! Historical data for any brand available (up to 3 yrs back) Sotrender is a SaaS platform that helps agencies and brands with reporting and strategic analysis Find out more at www.sotrender.com
  35. 35. Thank you! Aleksandra Prejs, Marketing and Communications Manager ola@sotrender.com www.sotrender.com Let’s connect on Linkedin

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