Florin Armasu

Barcelona Area, Spain Spain

Managing Director at Emailing Network

Advertising / Marketing / PR

Dynamic & entrepreneurial, data driven Digital Marketer with 16 years of experience in diverse environments: the last 7 years in a french Digital Media Group in Barcelona, leading the Agency specialized in Email Marketing, CRM and Database marketing; 7 years in offline & online marketing & sales at an International Retailer similar to Mediamarkt in Eastern Europe. I've studied Business & Psychology and both paths lead me directly to where I am today. The problem of optimization via genetic algorithms, my thesis from 16 years ago, was never more an actual problem. From the second path I use behavioral economics and psychology, mixing context with personality in a explaining people's dec...