The document discusses ideation, innovation, creativity, and protecting ideas. It provides information on where to get ideas, developing ideas, evaluating ideas, and obstacles to innovation. Organizational motivation and creativity components are also covered. Examples of patents, trademarks, and copyrights are given to explain how to protect different types of ideas.
1. IDEATION, INNOVATION, AND CREATIVITY Great Business idea/ Evaluating an idea Gap analysis/ Developing an idea Protecting your idea/ Confidentiality Agreements Patents/ Trademark/ copyrights Entreprenuerial Creativity and Obstacles Innovation concept Ideation/ Where to get ideas Impacts to innovation Organizational motivation to innovate
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7. One that has market now and in the future WHAT IS AN IDEA THAT IS WORTH A BUSINESS?
16. 1. Are you filling a void? A clever idea is nothing more than a science project if nobody actually needs the resultant product. "You have to determine that there's something actually missing to a specific market--something you're going to supply," says Tom Lane, founder of Propertyroom.com , an auction site for recovered and seized items sitting in backrooms of police departments.
17. 2. Does the idea pass a live-fire test? Many ideas lend themselves to an easy litmus test to determine if they'd be needed or popular. A newfangled baked good, for instance, could be tested at a farmer's market before being pitched to retailers. If the sweet concoction doesn't sell at all to the market crowd, the product may need to be reexamined before getting pushed in bigger ponds.
33. Example: The Ipod range is protected under a patent. PATENT
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37. Example: Cadbury Schweppes have a trademark on their specific purple color TRADEMARK
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41. ENTREPRENUERIAL C R E A T I V I T Y Creativity technical, procedural & intellectual knowledge intrinsic is more effective than extrinsic how flexibly and more imaginatively people approach problems IT IS ABOUT COMING UP WITH INNOVATIVE IDEAS AND CONVERTING THEM INTO VALUE-CREATING PROFITABLE BUSINESS ACTIVITIES COMPONENTS OF CREATIVITY Motivation Expertise Creative Thinking Skills
55. Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot. By: McKinsey & Company
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58. Elizabeth Canney (1988-present) Spouse(s) 1979–present Years active Actor Animator Film director Screenwriter Occupation Phillip Bradley Bird September 11, 1957 ) (age 52) Kalispell, Montana , U.S. Born Bird at the Venice Film Festival, September 2009 Brad Bird
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Notas del editor
PLASTICS, BROTHER REAL STATE SELLING TO EUNICE
JUNREX, zipcar, canteen2 sundays outside graduate school office, habagat, slippers, paper bags
Why there are night clubs? Casino?
GAP ANALYSIS, ZIPCAR, JUNREX…
not the same as what was previously known or done: different, fresh, innovative, inventive, new, novel, original, unfamiliar, unprecedented.
HARBINGERS
If a breakthrough or an idea comes in a technology-intensive business, entrepreneurs must be wary of how fast technology can change MOOT-DEBATABLE, DOUBTFUL
JUNREX TO BAGIOU, TO SIARGAO? NOT REALISTIC
SONY ERICSON, CHERRY MOBILE
EXPERTISE – KNOWLEDGE, ACCESS TO RELEVANT INFORMATION, RESOURCES MOTIVATION – MOTIVATION FROM WITHIN, YOUR NEED OR PASSION TO BE CREATIVE CREATIVE THINKING – YOUR CAPACITY TO THINK OUTSIDE THE BOX AND PUTTING EXISTING IDEAS TOGETHER IN A NEW COMBINATION
Steve jobs - previously served as chief executive of Pixar Animation Studios ; he became a member of the board of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. Ed Catmull - current president of Walt Disney Animation Studios and Pixar Animation Studios John Lasseter - chief creative officer at Pixar and Walt Disney Animation Studios