Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.
Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers.
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9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
1. Creating an Engaging, Easy,
and Affordable Content
Strategy
Tamar Koifman
Co-Curator & Digital Strategist
@TamarStar
www.fashionscollective.com
@FashCollective
2. A RESOURCE FOCUSING ON THE UNIQUE OPPORTUNITIES AND
CHALLENGES FACED BY THE FASHION AND LUXURY INDUSTRIES ONLINE.
WWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE
3. Who I Am
Consulted on the
global rollout of e-
Launched commerce and digital
e-commerce for initiatives
the US market
Managed social
Consulted on media for the brand
range of digital globally + developed
marketing efforts digital campaigns
Co-curator of
digital marketing Recently re-located
resource for to Switzerland and
fashion and joined DLG as a
luxury brands Senior Social Media
Strategist
4. • Having a Facebook page or Twitter
presence is not an end onto itself
• Must provide ongoing value for the
audience
• There are easy and affordable ways to
engage your audience and drive sales
• Relevant to both Big Brands and Small
Businesses
16. Ask fans / followers for feedback
Start a discussion
Encourage opinions
Ask for feedback on new products
Important: Actually LISTEN!
★ Bonus: Take ACTION!
38. • Having a Facebook page or Twitter
presence is not an end onto
itself
• Must provide ongoing value for
the audience
• There are easy and affordable
ways to engage your audience and
drive sales
39. 9 Engaging, Easy and Affordable
Content Ideas
1. Go Behind the Scenes
2. Pull from the Archives
3. Ask for Feedback
4. Feature Employees
5. Live Report from an Event
6. Be Inspiring
7. Host an Online Event
8. Share Press Highlights
9. Create Best of Lists