Altitude San Francisco 2018: How Magento moved to the cloud while maintaining its open source identity
•Download as PPTX, PDF•
1 like•198 views
Magento Commerce was first released by a small web development agency over ten years when they saw first-hand what a challenge it was for companies like them to build unique eCommerce sites. They created an open source platform that gives developers the flexibility to create meaningful shopping experiences while building a global community that drives down merchant costs and fosters innovation. Amid the rise of cloud-based software Magento needed to keep pace with more complex merchant needs and heightened shopper expectations. In this session learn how Magento, with the help of Partners like Fastly, evolved into a cloud-based platform without sacrificing their commitment to open software, flexibility, and the community.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Altitude San Francisco 2018: How Magento moved to the cloud while maintaining its open source identity
Similar to Altitude San Francisco 2018: How Magento moved to the cloud while maintaining its open source identity (20)
More from Fastly
More from Fastly (20)
Recently uploaded
Recently uploaded (20)
Altitude San Francisco 2018: How Magento moved to the cloud while maintaining its open source identity
- 1. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. How Magento moved to the Cloud while keeping it’s Open Source Identify Doug McIver Director of Solution Consulting Magento, an Adobe Company
- 2. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Our Story
- 3. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Flexibility
- 4. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Magento Order Management Magento 2.1 Magento Business Intelligence Magento B2B Magento Social 2017 Our journey as a cloud company Magento Launches Magento 2.0 2007 Founded 2015 2018 2018 Acquired By Adobe 2016 Launches Magento Commerce (Cloud)
- 5. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Flexibility has been our focus since day one. No constraints or limitations. Anything is possible.” “
- 6. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Experienced Magento partners available everywhere Magento Partners Client Density
- 7. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Magento’s Ecosystem
- 8. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 9. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 10. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 11. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Simplicity
- 12. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Customer Touchpoints Sales / Service Market- places Social Mobile Sites Brick & Mortar Things / IoT You Content Mgmt PromotionsPricing Loyalty Recommendations AB Testing*Search Personalization CampaignsQuotes Catalog / PIM Payments, Risk & Tax Order Management Inventory Cart / Checkout Fulfillment Shipping Microsite Custom Catalog Account Management Requisition Lists Quoting & Pricing Stores / Sites Transactional Messaging My Account ReportingMulti store Multi Language Multi Business Merchandising Core Commerce Commerce Operations MagentoExtensionPartnerCapabilities Business Intelligence MachineLearning /AI* POS / Clienteling* B2B Magento capabilities & our client’s needs Enterprise App Integrations ERP Supply Chain Warehouse Management CRM Marketing Customer Data * Delivered in Magento through 3rd-party applications.
- 13. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Our clients successfully represent almost every verticalB2C Retail & Fashion Media & Publishing Travel & Hospitality Consumer Services Branded Manufacturers Auto B2BandB2C Financial Services Government Education Software Healthcare Utilities Telco CPG Grocery B2B Wholesale Life Sciences / Pharma High Tech Industrial Manufacturing Energy Agriculture Business Services
- 14. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Easy Powerful Flexible
- 15. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Platform as a Service approach – Optimized for Magento Magento’s cloud infrastructure Core Magento app environment Magento Customizations Internet network connection and power Server, operating system, databases, php, search, caching, full page cache, and content delivery network Customized Magento application Provided By Magento Enabled for our customers
- 16. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Complete eCommerce Solution Best of breed and pre-integrated services Magento Commerce eCommerce Application Cloud Infrastructure Performance & Monitoring Tooling
- 17. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Complete eCommerce Solution Best of breed and pre-integrated services Magento Commerce eCommerce Application Cloud Infrastructure Performance & Monitoring Tooling Cloud Operations CDN, DDOSCloud Infra
- 18. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Complete eCommerce Solution Best of breed and pre-integrated services Magento Commerce eCommerce Application Cloud Infrastructure Performance & Monitoring ToolingOnboarding & launch management Cloud Operations CDN, DDOSCloud Infra 24x7 support across application and infrastructure Development and Deployment tools
- 19. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Complete eCommerce Solution Best of breed and pre-integrated services Magento Commerce eCommerce Application Cloud Infrastructure Performance & Monitoring ToolingOnboarding & launch management Magento Business Intelligence App Performance PHP Performance Cloud Operations CDN, DDOSCloud Infra 24x7 support across application and infrastructure Development and Deployment tools
- 20. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Magento 2 and Varnish
- 21. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Magento 2 and Fastly
- 22. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Surrogate Keys
- 23. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Magento Extension
- 24. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2017 Magento, Inc. Page | 24 Business Agility & Speed Profile • UK-based luxury lifestyle brand • Needed to scale & be customized Product • Migrated from Bespoke platform to Magento Enterprise Cloud Edition Business Outcomes • Faster site performance • Conversion rate increase • Reduction in site abandonment Solution Partner:
- 25. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Agility
- 26. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Complete eCommerce Solution Best of breed and pre-integrated services Magento Commerce eCommerce Application Cloud Infrastructure Performance & Monitoring ToolingOnboarding & launch management Magento Business Intelligence App Performance PHP Performance Cloud Operations CDN, DDOSCloud Infra 24x7 support across application and infrastructure Development and Deployment tools
- 27. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Image Optimization
- 28. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Web Application Firewall
- 29. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Our Story
- 30. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Editor's Notes
- Hi - I am Doug Mciver, Director of Product Management at Magento, an Adobe Company. Magento is an open-source eCommerce platform that is used by merchants of all different sizes and types. We recently joined Adobe.
- Hi - I am Doug Mciver, Director of Product Management at Magento, an Adobe Company. Magento is an open-source eCommerce platform that is used by merchants of all different sizes and types. We recently joined Adobe. I first joined Magneto in 2010. Since the company was founded I think there have been 9 or 10 different phases of its evolution. Too day I’m going to talk about 3 of them that stand out to me. I want to tell the story of how Magento moved from being a deployed, on-premise open source application to having a Cloud-based offering and the role Fastly played in that transition.
- The first phase is about flexibility
- Magento launched in 2007 to be a platform that allowed developers to more quickly and more easily create ecommerce sites. The company that created Magento had been an agency that developed commerce sites for small businesses. And they weren’t happy with the software out in the market they had to work with. It was buggy and not very well maintained. So Magento set off to create software that would help others like them to develop ecommerce sites. And they launched Magento in 2007. Magento was originally deployed or on premise software. Magento has had tremendous success. It provides a feature-rich, highly configurable, developer-friendly eCommerce platform.
- A key part of Magento’s success is due to its Flexibility. Magento was designed so common requests could be easily configured. Many of the common requests that Magento had received building websites could be configured in the application Then developers could easily extend the platform. Developers could satisfy merchant requests. The Flexibility allowed developers to package up their customizations and for third-party vendors to integrate into platform. In fact, one of the founders of Magento used to talk about leaving holes . These holes were important because they allowed others to fill those holes.
- This philosophy and the need for a better ecommere platform fostered an ecommerce ecosystem to grow around Magento. Developers provided services and packaged their add ons.
- At the same time Magento was thriving, there were changes going. While Magento was improving our platform, cloud computing was becoming more common and more accepted.
- Our customers were asking about how to streamline their operations.
- We set out to consider how to launch a cloud option, we wanted to make sure we maintained the Flexibility. We wanted to minimize the difference in features and developer-experience between our on premise version and our cloud edition.
- Which brings us to our second theme of Simplicity and why we launched a cloud offering.
- eCommerce is not easy. It is not simple. Each merchant has their own business process, their own systems , and their own way that they want to present themselves to their customers. There are all of the back office systems that you need to tie into. There are all of the other service providers you need to integrate to like marketing or payment services. Then there all all of the ways that merchants try to improve the interactions with their customers. Be that presenting their brand, or mobile apps or give business buyers the same experiences that consumers have come to expect. It is not easy.
- And when you then consider all the different verticals that use ecommerce and all the different customer-specific request for, the problem grows further And Magento had always focused on making those challenges possible. But our challenge was how do we make that easier. Let the merchants focus on what was going to different. Not on the plumbing or the foundation. So how do you maintain Flexibility but make it easier to launch and deploy sites?
- We looked at what we could integrate and bundle with Magento to make the experience easier. At its core is the same eCommerce software but we bundled it with a high-availability architecture using cloud servers. We included the tools to deploy Magento the environment. And tools to understand how the application is performing from both a business perspective and a technology perspective.
- The shopping experience is the critical point where your company meets the customer, where shoppers form impressions about who you are as a merchant. Nailing this experience is critical. Magento Commerce 2 comes with powerful capabilities and integrations that enable you to put your best face forward. Customizable pre-built responsive themes – Deliver mobile-first experiences in half the time Deploy a true mobile-first experience in half the time with pre-built, responsive design reference themes that are performance-optimized and completely customizable. Advanced content creation and management The incorporation of BlueFoot technology (available today, native in 2.3) provides intuitive content building and management tools that enables non-technical employees to quickly launch rich, compelling shopping experiences that help merchants to: Accelerate their go-to-market Drive greater conversion Custom tailor code to match the content creation needs of your business Content staging & preview Enables you to easily create, preview and schedule site updates – without involving IT – so you spend more time developing and testing compelling campaigns to drive sales than managing backend processes. Optimize the timing and impact of campaigns through the timeline dashboard Increase sales and productivity with frequent site updates Ensure customers have flawless shopping experiences Optimize the timing and impact of updates Schedule & preview in advance Enterprise-grade CMS integrations – Deliver contextual commerce, personalized at scale Accelerate integration with industry leading enterprise content management solutions (CMS) from Acquia and Adobe with pre-built API connectors that support fully contextual commerce experiences that can be personalized at scale.
- The shopping experience is the critical point where your company meets the customer, where shoppers form impressions about who you are as a merchant. Nailing this experience is critical. Magento Commerce 2 comes with powerful capabilities and integrations that enable you to put your best face forward. Customizable pre-built responsive themes – Deliver mobile-first experiences in half the time Deploy a true mobile-first experience in half the time with pre-built, responsive design reference themes that are performance-optimized and completely customizable. Advanced content creation and management The incorporation of BlueFoot technology (available today, native in 2.3) provides intuitive content building and management tools that enables non-technical employees to quickly launch rich, compelling shopping experiences that help merchants to: Accelerate their go-to-market Drive greater conversion Custom tailor code to match the content creation needs of your business Content staging & preview Enables you to easily create, preview and schedule site updates – without involving IT – so you spend more time developing and testing compelling campaigns to drive sales than managing backend processes. Optimize the timing and impact of campaigns through the timeline dashboard Increase sales and productivity with frequent site updates Ensure customers have flawless shopping experiences Optimize the timing and impact of updates Schedule & preview in advance Enterprise-grade CMS integrations – Deliver contextual commerce, personalized at scale Accelerate integration with industry leading enterprise content management solutions (CMS) from Acquia and Adobe with pre-built API connectors that support fully contextual commerce experiences that can be personalized at scale.
- Magento had chosen to include Vanish as part of the technology stack. The full page cached was cached in Varnish. Using Varnish allowed Magento to improve its scalability and performance. We tagged all content so as merchandising and marketing changes occurred, we could purge the changed content.
- When we launched our first cloud customer, it was an amazing experience to have had this vision of how to move forward and for our team to have been able to realize it. Choosing the right partners had been key to realizing this transition
- So that brings us to agility. And this phase is one that I think we are still going through. Moving to a Cloud-based model has both brought us closer to our customer and allowed to be more responsive.
- The shopping experience is the critical point where your company meets the customer, where shoppers form impressions about who you are as a merchant. Nailing this experience is critical. Magento Commerce 2 comes with powerful capabilities and integrations that enable you to put your best face forward. Customizable pre-built responsive themes – Deliver mobile-first experiences in half the time Deploy a true mobile-first experience in half the time with pre-built, responsive design reference themes that are performance-optimized and completely customizable. Advanced content creation and management The incorporation of BlueFoot technology (available today, native in 2.3) provides intuitive content building and management tools that enables non-technical employees to quickly launch rich, compelling shopping experiences that help merchants to: Accelerate their go-to-market Drive greater conversion Custom tailor code to match the content creation needs of your business Content staging & preview Enables you to easily create, preview and schedule site updates – without involving IT – so you spend more time developing and testing compelling campaigns to drive sales than managing backend processes. Optimize the timing and impact of campaigns through the timeline dashboard Increase sales and productivity with frequent site updates Ensure customers have flawless shopping experiences Optimize the timing and impact of updates Schedule & preview in advance Enterprise-grade CMS integrations – Deliver contextual commerce, personalized at scale Accelerate integration with industry leading enterprise content management solutions (CMS) from Acquia and Adobe with pre-built API connectors that support fully contextual commerce experiences that can be personalized at scale.
- Our customers are trailblazers who tap the power of human ingenuity to drive results through limitless omnichannel commerce.
- Recognizing that Businesses need an agile and integrated platform to manage, personalize, and optimize the end-to-end commerce experience we acquired Magento. Now part of the Adobe Experience Cloud, this industry leading platform brings best in class digital commerce, order management, and predictive intelligence.