Visual presentation with writing samples by Fayette Fox. Includes publishing content for debut novel, commissioned travel writing, Lonely Planet commissioned guidebooks, chocolate strawberries marketing material, review of the best bar to take your elephant, blog post on ecological research and fundraising letter for a direct mail appeal. Click embedded links to view PDF versions of samples.
2. Explore
• Novel - "The Deception Artist"
• Commissioned Travel Writing
• Lonely Planet Guidebooks
• Marketing Material
• Humorous Bar Review
• Nonprofit Info for Student Audience
• Blog post - "Invasive Species"
• Fundraising letter
3. Novel - "The Deception Artist"
Literary fiction, due to be published by Myriad
Editions in May 2013.
For more information, please
visit Myriad's website.
4. Commissioned Travel Writing
Fayette was commissioned to write the following travel pieces:
Open Places/Trazzler
o Snoozing in a Space Pod in Tokyo, Japan
o Lounging on White Beds in the Blue Pumpkin in Siem Reap,
Cambodia
o Drifting to Mangoes in Cai Rang Floating Market, Vietnam
o Toasting Above the Chaos in Bangkok's Vertigo Bar
TripAdvisor
o Kuala Lumpur Travel Guide
6. Lonely Planet Guidebooks (Cont.)
Fayette provided editorial support/content
creation for the following titles:
7. Marketing Material
Bombastic Berries
Sample ad copy for local business
What could be better than fresh, luscious strawberries? How about those same choice
strawberries dipped in chocolate? Bombastic Berries sources its strawberries from a
local, organic farm, just 60 miles from San Francisco and use Fair-Trade certified
chocolate. Founder Devon Weston trained under a top Belgian chocolatier and has
perfected her technique over the past 15 years.
Choose between milk or dark chocolate and we‟ll do
the rest. Hand-dipped strawberries come in batches
of one dozen or more, and are delivered in a wicker
basket, lined with vintage fabric - Perfect for a trip to
grandmother‟s house, as a special thank you to a
friend, or to impress your honey on a romantic picnic.
8. Humorous Bar Review
Written in the style of UrbanDaddy.com
Homesteading in San Francisco
A Real Mission Saloon
Your elephant is looking lonely.
You‟ve been leaving him home a lot lately. You get back from barhopping with friends and he looks at
you with those melancholy pachyderm eyes, waving his ears at you. No one does guilt trips like
elephants. It‟s enough to kill your buzz.
Wouldn‟t it be nice if you could bring him out with you?
Well now you can. Enter Homestead.
Homestead is an intimate, refreshingly unpretentious bar in the Mission. There‟s decadent wallpaper
and a heavy wooden bar that exude coziness. Naturally there‟s a solid beer menu ranging from
Tecate to Belgian blondes on tap. And nipples. The walls are covered in retro nude paintings.
There‟s often a pop-up food table outside, dishing out high calorie comforts like chicken and waffle
(Continued...)
9. Humorous Bar Review (Cont.)
sandwiches or grilled cheese. Plus Homestead is dog-friendly so your elephant will be in good
company.
But nudes, pooches and good beer aside, Homestead is known for its peanuts. Yeah, strangely
addictive roasted peanuts. (We hope you aren‟t allergic.) And just like a Wild West saloon you can
throw your empty shells on the floor. In fact, it‟s highly encouraged.
Your friend the elephant will feel right at home. The only challenge will be getting him through the front
door.
VITALS
Homestead
2301 Folsom Street
(at 19th)
San Francisco, CA 94110
(415) 282-4663
official website
10. Nonprofit Info for Student Audience
Fayette wrote the following
document while working at anti
child-labor
nonprofit, GoodWeave
USA. Intended for a student
audience, this document
demonstrates Fayette's ability to
convey complex information,
simply.
11. Blog post - "Invasive Species"
Invasive Species
Ecological blog post
“Is that one?” I ask Metha as we round a corner.
“Nope. That‟s another willow.”
I can‟t tell the difference yet. Metha probably dreams about acacias.
The trees are an invasive species and once you know how to spot
them, you see them everywhere in Northern California. Behind a gas
Station,in a parking lot, round the back of the shopping center. They are
Illegal immigrants of sorts. Originally guests from Australia, now botanists are concerned they could have outstayed
their welcome. Like kudzu in the South, the trees grow quickly, choking out the other plants, taking over.
Metha is an old friend from middle school who is working on a PhD in Environmental Studies. She‟s been conducting
field research on acacia trees for months and I‟m tagging along for the day trying to make myself useful.
Metha stops the truck on the side of the road. We‟re in the Marin Headlands, just north of the Golden Gate Bridge. It is
early August but the hilly terrain is cold and shrouded in fog. She points out the cluster of acacias and gets to work
taking coordinates with her GPS. I pinch off leaf buds like she showed me, samples from each tree in envelopes
labeled with a Sharpie. All the DNA for each tree is contained within those tiny leaves. I am reminded of that scene in
E.T. when the aliens collect plant samples.
12. Blog post - "Invasive Species"
(Cont.)
What does it mean to not belong? Invasive vs. native species. As a kid I remember the debate surrounding California‟s
eucalyptus trees, another Australian import. A fire hazard, with their cough drop oil, in blazes, the trees have a bad
habit of exploding. But they‟ve been here for a long time now and the tall trees create shade and their roots hold the
topsoil in place. Removing them is expensive and any replacement trees will take a while to become established. How
long does something have to live somewhere before it belongs?
The acacia are spreading. Metha found a record from 1987, describing a cluster near an old army barrack. We manage
to find it despite the old report not having GPS coordinates. Whereas twenty years ago it was a small cluster, now it
has grown into a vast thicket. But what does it all mean? Are the trees changing the PH content of the soil? Are they
choking out the native plants? Metha isn‟t sure yet and she doesn‟t even know what the focus of her project will be.
Right now, she‟s just collecting data. I‟m glad for the opportunity to help her and she is happy for the company. Being a
field researcher can be lonely work.
I guess, sometimes we just keep gathering information and hope when the time comes, we‟ll know what to do withit.
13. Fundraising Letter
Sample direct mail appeal for high school alumni in support of a favorite teacher who
was fired due to a lapse of judgment 30 years prior.
Subject: How we can help Bill Smith
Dear Lincoln Hills High School Alum/ [name],
“Bill Smith was definitely one of my favorite teachers of all time!” – Margaret Larim, „92
“It really was a gift to learn from Bill and I carry those lessons with me always!!” – Gary Ackerson, „84
“Bill was a huge mentor in my life at Lincoln Hills in both music and writing and I am so lucky to have had him
as a teacher. His creativity has been a huge inspiration to me and I'm honored to have had him in my life.”
–Tania Hong, „10
Bill Smith affected so many of us for the better. He is an amazing teacher who gave 35 years of service to
Lincoln Hills High School. He coined the phrase, “Think, Question and Create” and has inspired us to do just
that.
Now Bill needs our help and it’s our turn to give back.
14. Fundraising Letter (Cont.)
dismissal resulted in the loss of his job and also his profession because of his public firing.
Bill‟s immediate pressing expenses include mortgage payments, his daughter‟s college tuition, health
insurance for his family and thousands of dollars in legal expenses.
We are a group of alumni like you, who were deeply saddened by what happened and want to do what we
can
to help Bill. We have created a monetary fund to help Bill and his family get through this difficult time. We
need to raise $50,000 to help cover Bill‟s expenses in the short-term and we need your help.
Will you help today with a gift of [recent alumni: $15, $30, $50, $150] [older alumni: $35, $50, $125, $250,
$500,] or more? Any amount would help and all proceeds will make a huge difference in helping Bill and his
family.
“Bill influenced so many students for the better- many of whom are now out there writing and making music.”
–Jeremy Thompson, ‟83
How did Bill make a difference in your life? We hope you will make a gift today to help make a difference in
his. Please support Bill with a secure donation to The Bill Smith Fund by XXXdate.
Thank you in advance for helping us reaching our goal to help Bill and his family.
Kind regards,
The Bill Smith Fund Committee
P.S. When you give, you can include a personal message of support which we will pass on to Bill.
15. Fayette Fox's Contact Information
fayette.fox@gmail.com
(202) 744-7592
www.linkedin.com/in/fayettefox/