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Overview
Let’s look in the face of Beauty and the Beast real life theater, in vulnerable
communities, in the political climate and in distressed communities everywhere. Of
course the human potential anywhere; rich or poor, is a beautiful phenomenon; we
have accomplished so much as civilization and are motivated daily at the thought of
leaving something beautiful behind. But our work is where there are degenerating
areas that need targeted growth and development specifically. Grassroots Urban
Development is about exploiting overlooked development areas that can prove
extremely instrumental to a positive turnaround in communities where Quality of
Life; if you would term the issue as such; can be life changing and important to
positive outcomes and turn-around.
What constitutes communities of concern?
● Households seekingadditional incomes to coverrisingexpenses.
Millions of families across America who struggle with debt or minimum wages are
struggling with obtaining a quality of life they actually enjoy. Surveys demonstrate
that working class Americans; those as well working two or three jobs; feel
generally spent physically and emotionally considering financial responsibilities
and expenses.
● Communities with high rates of crimeincarcerationandbelowpoverty lineincome
status.
Directly contribute to single parent homes and single parents taking on multiple
jobs. In communities of concern these are majorly female headed households,
housing children and/or family relatives as occupants.
Other considerations for communities of concern
● Communities with high rates of teenage pregnancy.
● Communities of high sex trade.
● Communities that rely heavily on criminal capitol.
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The results of strategic empowerment of at risk potential is a visionary's dream. As
a product of female leadership; the platform seeks to empower that potential; disruptively
placing pampering andpreservation as the empowering central focus of our corporate walk and
and it’s affordable luxury brand. Let’s give women the option of a happy life with an income
earning platform of their own; a working portfolio of the Mmgud enterprise with us women in
mind. With a product line that sings to our most decadent taste and preferences.
Goals
...It came from staring into the darkness of my own badly bare and
mouse infested cupboards and pantries, plummeting self-esteem,
well-being, and positive healthy self image.
1. The objective goal of this brand is to support a change in statistics of at-risk
and under-employed demographics in both humanitarian/charity and fiscal
sectors. It is a social-entrepreneurship
2. To create employment and earning opportunities on a market platform of
Personal Care that empowers participants who can become the beneficiaries
and execs of a personal care and grooming self enterprise, franchisement-
independent sales digital and integrated on-groud selling model.
3. To increase the availability and access of sustainable pure ethical and organic
grade products to underrepresented economies with specific consideration
towards minority representation, consumers, and those living at or below the
poverty line. To market a humanitarian product line in competitive and busy;
high-volumeand high- turnovere-commerce and retail markets.
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Specifications
“Vanity Pantry, a woman’s empowerment system,youcansee it borrows its name from a
woman’s favorite places the kitchen, the closetand boudoir furniture”.
Manufacturing and Distribution
Poor manufacturing and distribution choices can easily put a professional start-up in this
industry at very high risk.
Market costs/prices for distribution and shelf-space is competitive where our target
consumers usually do business: major shopping centers, malls and pharmacies.
Consumer spending in this industry is changing however, as a result of more buyers
looking for specific labeling and quality. These specificities can come with demanding
cost or variables. We will address variables. The larger distribution market usually doesn’t
cater to these cost easily for start-ups as well as major competitors alike.
Distributor spaces like Etsy however have revolutionized the market, and have given
privately owned personal care start-up’s the opportunity to do business with hundreds of
thousands of consumers at a time using their e-commerce platform and community.
Variables: The digital Etsy platform has been performing very well in recent quarters
consecutively and consistently; as a place where more and more consumers and
merchants seek doing business, optimizing on the increasingly crowded space of the
internet, and of course optimizing on the ever powerful magic of tapping and clicking. And
so this kind of model and distribution platform could be highly prioritized as a method of
hitting commercial distribution numbers.
MMGUD Vanity Pantry is a start-up manufacturing operation of 600 units- first, second
and third quarter. That is 200 items every 40 days; At a labor cost of volunteer or training
hours for initial inventory. After initial inventory results, implementation into
manufacturing training programs for independent distributors as a job development and
quality of life enterprise will ensue. The initial quarters of fundraising for this platform
cannot accommodate independent distribution manufacturing; the enterprise's capability
to perform at that level would have to grow.
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I am tapering manufacturing budgets also as a consideration to partners and investors
based on what are typical quarterly sales projections concerning results within this
industry. Fourth and Fifth Quarter budgeting will include an expansion to fair-trade
manufacturing and wider sustainability partnerships. Giving independent sellers/partners
opportunity in self-reliance rather than evil overlords.
But what about real potential? . Let's give women the option of a happy life with a
portfolio of the Mmgud enterprise with us (women) in mind. Vanity is not the theme
of the Pantry, necessity is.
Sugar and Spice and everything nice, that's what little girls are made of...
● My work volunteering as project O.I.L-AKF-FOS Queen Shebah III ARC OF NUBIA,
International Women's Congress Ambassador 2013-2014, was a work which
constituted researching *development solutions for women and children
impacted by poverty and underdevelopment.
● My role involved the support of female demographics who could be
positively impacted by humanitarian work in either their personal lives or
across the board and into their professional or business sectors.
● The precedent, alongside a personal financial crisis and inaccessibility to
personal care choices gave birth to Vanity Pantry, a system that empowers
economically as well as personally and socially; that also borrows its name
from a woman's kitchen, closet and boudoir furniture.
That there is a trauma and anxiety associated with not feeling one's best or
being able to put one’s best face forward is statistical. Often times it’s
attributed to poverty and/or stress, let’s address it.
A decadent dig into luxury pantries of transformation. Copper basins filled
with the morning’s lavender waters; compressing the nerves, cleansing away
the stain of tears; Eucalyptus soap and candles tuning self into the signature
of its very own breath. It works; it’s where life begins and ends; with the self.
Pampering and Preservation.
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“Vanity Pantry, a woman’s empowerment system, that borrows its name
from a woman’s kitchen, closet and boudoir furniture.
Charts and Projections
This type of visual consumer model is a great lead in visualizing
projections with percentages.
One sees the consumer servingas focus, which is a great direction. It
rates and tallies spending patterns of this particular kind of
consumer. For Mmgud Vanity Pantry independent representatives and
boards, the model demonstrates simplicityin communicatingand
approach. A techniquethat can be a powerful in advancingtraining
and performance.I think the winningmarkeris the absence of
intimidating, complicatedor fancy corporate language and
communication. This helps it to appeal toa general populace. It may
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not be all that is requiredas strategy but it can serve as vital. It is a
stock image that actually targets and outlines developmentgoals.
First Quarter
Sales goals are based on major competitor markets and distributors, drugstore and
high end chains which earn an average of between $30-$60 monthly per individual
shopper, and double and triple that number for high- end selling. Sales goals are
expected to grow quarterly {based on marketing and consumer services
investments}.
The following projections cater to very conservative spending demographics in this industry
as first-quarter projections.
1. Hair
VPs projected sales goal in HAIR products is at only $300-400 for first quarter
revenue. Targeted at consumers trying or switching to a new and unknown brand.
The production rate is 200 units for the duration of that quarter with the
expectation of a tiny surplus in production as a first quarter projection.
2. Skin Care and Makeup
VP’s projected sales unit for consumers who are shopping based on care for
troubled or aging skin or because of switching to a new or unknown products is at
$200-700 for the first quarter. The production rate is
200 units throughout the duration of that quarter, with the expectation of a tiny
surplus.
3. Body Care
With individual online consumers spending between $28.00-42.00 monthly
drugstore, and $50.00-70.00 a month or bimonthly retail or e commerce. The Sales
goal is set between $300-700 for the first quarter at a manufacturing count of 2000
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quarter. The projected sales unit for consumers who are purchasing based on
switching to a new or unknown products is at is also set at a conservative $700 first
quarter using the marketing sources available with the enterprises current budget.
4. Jewelry, Accessories, Pet Grooming, apparel.
will be included as third, fourth and fifth quarter manufacturing goals and
projections.
Sourcing Standards;
The enterprise is driven by sustainability standards. We find the model to be extremely
efficient economically. A reference would be the the success of free-trade models picked
up by big manufacturers like Starbucks coffee. Those resources just need to be properly
identified and exploited. The challenge will be in marketing where the majority of funding
and strategy will need to be directed.
Mmgud grassroots urban development is a health focused platform. We are drawn by what
is “gud” for the body, the earth and our communities. Merchandising will be partial towards
labeling such as hypoallergenic, pure-grade, organic, fine retailer. We want to market fine-
retailer cosmetics under organic labeling to under-represented economies as well as
traditional quality seekers. As a sustainable movement we are seeking to re-sale surplus
goods from sustainable retailers. It is a pantry, and a storage concept. A big thinking
platform, we are not just a store in the mall- we are the mall; Ambitious but also pragmatic.
We will market our own collection seeking to move at the pace mentioned previously
throughout four-eight quarters.
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Total Expenditure
1. 30-40,000 is an appropriate budget for this startup and its goals, as
investment in first five quarters development and growth.
This concludes this summary and presentation.