The slide deck for the first session of the Kleros Incubator cohort 2022.

1. FEDERICO AST
CEO
federico@kleros.io kleros.io
Kleros Incubator Session 1:
Strategy Design
@federicoast
@kleros_io

2. Welcome to

3. Help you structure your
project for success.
Goal:

4. Strategy Design
Federico Ast, CEO

5. User Interviews
and Prototyping
Federico Ast, CEO

6. Community Building
Federico Ast, CEO

7. UX/UI for Web3
Plinio Braga, Design Lead

8. Mechanism Design
William George, Research Lead

9. Defending Against
Economic Attacks
Clément Lesaege, CTO

10. Introduction to
Smart Contracts
Clément Lesaege, CTO

11. Advanced Smart
Contract Security
Clément Lesaege, CTO

12. Best Practices in
Web3 Development
Jean Baptiste Cebe, Developer

13. Assessing and
Mitigating Legal Risks
Yann Aouidef, Legal Researcher
Jamilya Kamalova, Legal Researcher

14. Building a Pitch Deck
Federico Ast, CEO

15. Demo Day
Federico Ast, CEO

16. El Pitch

17. The
Web3
Ecosystem

18. The Protocol
Sink Thesis
By Bankless

20. The higher the
density of a
protocol, the
deeper it will be in
the protocol stack
and the higher the
adoption.

21. Protocol
Density
Utility
Attack Surface
=
Value the protocol
brings to its users.
Weakness a protocol has to capture,
coercion, corruption, and exploit.

22. Protocol
Density
Utility
Attack Surface
=

23. The Lean Canvas:
Assessing Utility

24. PRODUCT MARKET
What
problem do
you want to
solve?
How do you
plan to solve the
problem?
Which metrics
are important
for your
business?
What cannot
be easily
copied?
How will
you reach
customers?
Who has the
problem?
What are the main costs of
offering the solution?
How can you
summarize
your offering in
a clear and
compelling
message?
How will you make money?

26. What’s the problem you
want to solve?
The Problem

27. Who has the problem?
The Segment

29. What’s the imperfect way in
which the problem is solved
now?
Current Imperfect Solution

32. How will you make money?
Revenue Streams

34. What are the main costs of
offering the solution?
Cost Structure

36. What are the metrics you
want to track?
Key Metrics

38. How will you reach
customers and other key
users?
Channels

40. What prevents a competitor
from simply forking/copying
the protocol?
Unfair Advantage

41. Network Effects in
Web3 Platforms

42. Network Effects
The value of the network grows
exponentially as more people join.

43. Direct Network Effects
The value of a platform increases simply because
the number of users increases, causing the network
itself to grow.

45. Indirect Network Effects
They occur when a platform or service depends on two
or more user groups, such as producers and consumers,
buyers and sellers, or users and developers.

49. Network Effects and
Barriers to Entry

50. The exchange becomes more
useful with each new user
because additional liquidity in
the marketplace results in
better prices on trades.
Uniswap

51. The protocol offers more
competitive interest rates on
loans as lending liquidity
increases.
Compound

52. Kleros offers better, cheaper,
more secure resolution as the
pool of jurors is larger.
Kleros

53. Better
Faster Cheaper
Arbitration
More
Arbitration
Demand
More
Connected
Dapps
More
Arbitration
Supply
Jurors
Join
Network
Kleros Network Effects Hypothesis

54. Who are the agents in
your protocol?
What’s your network
effect hypothesis?

56. Hard Side

57. Bootstrapping the
hard side of the
marketplace.

59. What's the hard side of
your marketplace?

60. What type of user is
harder to attract?

61. How will you attract
that type of user?

62. Next Session
User Interviews