This is the successful pitch deck of the Bettery company that Angel and Seed investors positively appreciate. The pitch deck has 15 key slides and 13 appendix slides that describe Bettery aspects in more detail. Bettery is a play-to-earn social betting platform to bet with friends and influencers using social media content, gamble-free & based on blockchain.

1. Bettery Pitch Deck
Intro Video: https://bty.bet/intro
Fedor Bushlanov, Founder
fedor@bettery.io

2. Content
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KEY SLIDES
Our Value
Problem
Solution
MVP Demo
Why Now?
Business Model
Token Sale
Market Size
Competition
Why We’re Better
Users Fair Play
Our Team
Traction & Roadmap
Go-To Market
Our Ask
Statistics Used
APPENDIX
Unique Sales Points
Our Big Vision
Mission & Vision
Technical Architecture
Design: Event Timeline
Design: Room Discovery
Design: Mobile App
Tokenomy Details
Events Properties
Events Validation
Earn/Lose Cases
Rewards Sharing
User Reputations

3. The Value: Have Fun Competing on the Future You All Care About
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Create meaningful future experiences together, settle discourse
with fun, and earn from your personal opinions through
SOCIAL BETTING!
3
Intro Video

4. Problem: Betting isn’t Made Social
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We often hear “dare to bet?” or propose to bet with friends,
but rarely do that for real.
Because it:
Unfun to
manage
Feels like
gambling
Unengaging on social
media
4

5. Solution: Gamble-Free Betting with Social Media Content
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Play risky, or risk-free
Make Events Bet in Events
Suggest Topics
Validate Result
(Host) (Player)
(Advisor)
(Expert)
Never spend your money
Bet a Pizza
between friends
Bet Free Tokens
and cash out wins
5
Have fun on any Social Media

6. Bettery MVP
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Create, Bet in, and Validate Betting Events
6
Available on Desktop and Mobile Web. Live demo in personal meeting.
Browse and Join Events

7. Why Now?
Blockchain
is at all time high
Social Media
crisis
Covid-19
pandemic
People & Business
trust Blockchain more.
Users are migrating to more
“open” platforms like Telegram.
More people than ever
play online games.
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8. Business Model: Operating Revenue
Business customers pay to
access Bettery Community.
Bettery takes 20% fee,
rest is User Earnings.
Users bet with free BET Tokens and swap BET to BTY
Token one-way to earn. Tokens issued by Bettery.
Business-made Events paid in BTY, users earn BET.
or
User-made Events mint extra BET to reward users.
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Token Mechanics: next slide.
Bettery is Free-to-Play and Play-to-Earn:
Users never run out of BET to bet.

9. 9
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Our Ask & Token Sale Details Token Economics
Business Model: Token Mechanics

10. Market Opportunity: Social Media Users & Friends
Total
Market
1,1B
Users
1.1B of 4.3B social media
users gamble.
Serviceable
Market
Users
77M
7% of internet users own crypto.
That’s 77M from 1.1B gamblers.
Target
Market
Users
4.6M
3M Vietnamese and 4M Russians
bet & own crypto. That’s 4.6M daily.
The average user spends 2.5 hours on social media daily. Assuming 4.6M users join 1 event daily with
CPE = $0.2, Bettery’s yearly revenue is $67M with $15 ARPU, which is 45% of Facebook’s worldwide ARPU.
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Is Bettery Gambling?
Bettery is currently in the “grey” zone. Users cannot deposit money to bet,
only win and lost what they earned for free. Legal opinion pending.
10
Used Market Data Statistic

11. Bettery vs The Competition
Non-Betting
User Roles
Bet on
Anything
Bet with
Social Media
Free
to Use
Cash Out
Wins
Non-Random
Outcomes
Facebook Forecast (US only):
Crowdsourced predictions NO YES YES YES NO YES
Polymarket:
Bet on your beliefs NO NO NO NO YES YES
Augur: Predictions market on
Blockchain since 2014 YES YES NO NO YES YES
YES YES YES YES YES YES
Google “Bet on anything with friends”:
PeerBet Bet Squad
BetMoose Polymarket
Apps without social networking.
Require deposit or no money involved.
Focus on global sports & politics.
Betting only (Host in BetMoose).
11
Competitors / Features
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Funrised: $5.1M, end of 2014
Failed: Users ran out of topics to bet
YouBetMe: Bet with promise on anything
Bettery

12. How Bettery Does it Better
User Roles: Have fun your way Hosts: Go viral, get rich
Pay to promote your event. If it
gets popular - earn more than
what you spent.
IM & Blogging Live Video Video Sharing Photo Sharing
Risk Taker Fact Checker
Creative Thinker
Community Leader
12
User Earnings: Pros get paid
Extensively profiled Bettery
community is paid by Influencers,
Advertisers, and Survey clients
Influencers:
Earn without ads
Live Streamers:
Boost retention
KOLs:
Engage & expand

13. User Reputations: How Fair Play is Ensured on Bettery
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When attending Events, Users gain or lose each role reputation when:
13
Why grow Reputations? - To earn more and grow your influence!
Business-made (high-paying)
Events set min. Reputation to attend
In high-paying Events, higher
Reputation = bigger reward share
Higher Reputation allows to Host
more Events at the same time
Host
Event is paid out
Event is cancelled
Win Event
Lose Event
Validate as majority
Validate incorrectly
Lose in appealing
A
Player Expert

14. Andrey Sokhryn
Full-Stack Developer
Sim Nguyen
Business Analyst
Shane Thai
Head of Content
Nguyen Nguyen
UX/UI Designer
Maxim Voroshilov
Lead Developer
Co-Founder
Fedor Bushlanov
Product & Strategy
Founder & CEO
Ken Graham
Legal Advisor
Friends
for 10 years
Worked together for 2 years
on personal projects
Worked together for 2 years
in Blockchain industry (Infinito Wallet)
Allan Ta
Strategic Advisor
The Team
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15. Traction and Roadmap
Desktop & Mobile
MVP
Telegram & Twitter
User Community
Whitepaper &
Tokenomics
Coming next in 2021-2022 (Technical Roadmap)
Public
MVP
Tokenomics,
Partnerships
Referral
Program
Bet with
Text & Photos
BTY
Token Sale
Bet with
Short Videos
3rd-Party
Tokens in Events
Smart Contracts
Audit
Revenue
Generation
Mobile
Applications
July-
August
September-
October
November-
December
Q2
2022
Q3-Q4
2022
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BET-BTY
Swap
Premium & Pro
Events
Q1
2022
Bettery Blog &
Partnerships
Implemented in 2021

16. Go-To Market Strategy
OUR GOAL With whom do we achieve it? How do we achieve it?
Grow number of Events on
Bettery for Users to join.
Russia
Vietnam
Engage End-Users to create
Events for Friends.
Engage SM Influencers to
create Events for their Users.
Engage Referrers to promote
Bettery through their networks.
Buy ads:
Brave Browser (Russia & Worldwide)
Coc Coc Browser (Vietnam)
Buy ads in Telegram channels to
invite Users to relevant Events, then
present results to channel owners.
Use of the Team’s personal
connections and specialized forums.
Why Brave Browser? Why Telegram?
16
Why Coc Coc Browser?
3/4 users own crypto
3/4 users are early tech adopters
6M daily users, 9% CTR
#1 downloaded mobile app of 2020
Crypto industry's favorite messenger
24M monthly users, 4M daily users
2nd best in Vietnam (15% market share)
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Worldwide

17. Investments: How much we need, how we will use
We look to conduct the Token Private Sale ($1.5M) to scale up Bettery user base and the revenue.
We look for $300K from the Public Token Sale to get rev. traction in 6 months, with a burn rate of $50,000:
Software Engineering 7 people $15,000
UX/UI Design 2 people $3,000
Community Marketing 2 people $3,000
Product Analyst 1 person $1,500
Community
Building
$15,000
Office & Tech.
Infra
$2,500
Legal Opinions
and Compliance
$35,000
Business Licenses $25,000
Marketing & Office Product Development
Legal & IT
Single Expenses: $60,000 Monthly Expenses: $40,000
Development 2 people $3,000
UX/UI Design 1 person $1,500
Legal 1 person $200
Office Space 4 seats $800
Bootstrapping, we’re burning $8,000/month
Text Content 1 person $1,500
Product Analyst 1 person $1,000
17

18. Statistic Used
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Social media
4.3B social media users worldwide (2021) (link)
2.5 hours spent on social media daily (2020) (link)
72M Vietnamese use social media (2021) (link)
99M Russians use social media (2021) (link)
66% of Facebook MAU are daily users (2020) (link)
Telegram is used the most by Crypto startups (2020) (link)
Gambling & Betting
26% people are regular gamblers (2021) (link)
1.6B people gamble, 4.2B gamble once a year or more (2021) (link)
69% in the US thinks gambling is morally acceptable (2018) (link)
35% of the gambling market size comes from betting (2021) (link)
20% sport bettors in the US enjoy to bet with friends (2020) (link)
Cryptocurrency
7% people worldwide own any cryptocurrency (2018) (link)
106M people worldwide own any cryptocurrency (2021) (link)
21% Vietnamese own any cryptocurrency (2021) (link)
15M Russians visit Binance.com every month (May 2021) (link)
72M user wallets Blockchain.com has (May 2021) (link)
55% of businesses say Blockchain is in their strategy (2020) (link)
Advertising
1$ per unprofiled user is SurveyMonkey’s survey cost (2021) (link)
0.35$ is user profit for each SurveyMonkey survey taken (2021) (link)
0.20$ is cost per click (CPC) by Brave Browser (2021) (link)
18

19. Fedor Bushlanov, Founder, fedor@bettery.io

20. APPENDIX
Unique Sales Points
Our Big Vision
Mission & Vision
Technical Architecture
Design: Event Timeline
Design: Room Discovery
Design: Mobile App
Tokenomy Details
Events Properties
Events Validation
Earn/Lose Cases
Rewards Sharing
User Reputations

21. Bettery Unique Sales Points and Differentiation
Social Media Bet When You Post Anything
Any content you post on Social Media can
now include social betting.
Your Topics, Your Community
Engage friends on any Social Media and in real
life with topics you all enjoy talking about.
User Experience
& Earnings
No Crypto Knowledge Required
Sign up with your Social Media. No wallets
to install & always free transactions.
Don’t Gamble, Just Play-to-Earn, for Free
Bet Pizza or free Tokens, or help make events
without taking risks. Cash-out earnings.
Advertising Real Engagement
Users don’t just see or visit ads, but also
interact with it: search, solve a quiz, etc.
Extensive User Profiles
Users can be selected not just by interests but
also psychological portrait and network.
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Technology
Advantages
Tamper-proof Outcomes & Payouts
Smart Contracts execute and a distributed
database stores all Bettery logic and data.
Users Control & Monetize Their Data
Users see & own their collected data, which they
allow or deny to monetize in events for Business.
21

22. Bettery Big Vision: Paid Surveys and Blockchain Oracles
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Competitors:
Mainly attracts users with monetary reward, lacks
stickiness. Utilizes “Bot/fraud detection” and “regular
panel calibration” to ensure response quality.
Business Customers: 98% of Fortune 500
Respondents: 80M+ people in 100+ countries
Business pay: $1-$20 per User Survey
Users receive: 2%-35% (<$0.35)
Competitors: There is no demand for such service yet
User activity data on Bettery is transparent, verifiable
and constantly growing in volume and quality. User
knowledge, networks, and psychological portrait
provide insight to “Why” they responded that way.
Does Google/Facebook have it? Partially, yes. But
habitual user experience isn’t there, which needs time.
Step One: in 2 years Step Two: in 5 years
Advisory Service for Decision Making
User community profiled based on Interest, Expertise,
and Behavior, who responds as a part of their favorite
daily routine on Bettery.
Blockchain Oracles for Ownerless Business
With access to IoT, Money, and Expert Advisory
services, Smart Contracts can run a business.
However, data from Experts requires trust.
22

23. Vision and Mission
To empower anyone to earn from
creating collective knowledge
through social discourse.
Our Mission
To bring value to people's opinions
shaped by their unique life
experiences.
Our Vision
23
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24. Technical Architecture and Technologies Used
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Funds Origin
Any Ethereum
compatible wallet
Application Environment
User’s Wallet
Only Users can
access their wallets
Bettery
Smart Contracts
All Bettery logic & data
executed and stored in
Polygon Smart Contracts
BET Tokens
Database
Tamper-proof and traceable past Events data on the Blockchain
Infrastructure
Bettery.io
Bettery
Server
Stores website code
BTY Tokens
Deposit & Withdraw
User Actions
Active Events
Past Events
Coming Next: Decentralized Cloud Storage
for user media content
HTTP alternative for
distributed websites
24
Transfers Events data
to/from the database
Ethereum
ERC-20 Wallet

25. Bettery Desktop Web Design: Event Timeline
25

26. Bettery Desktop Web Design: Room Discovery
26

27. Bettery Mobile App Design
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28. Bettery Tokenomics Details
28
Businesses can pay with fiat or crypto like purchasing a service.
Users receive 80% of this in BET as reward. Token Economics.
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29. Bettery Events Target Users & Properties
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30. How Validation Works For Different Types of Events
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31. When Do Users Earn or Lose Tokens?
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32. How Are Token Rewards Shared?
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33. User Reputations: Experience & Earnings Growth
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