Introduction & Presentation for LOCA Conference 2016 for Retail, Logistics, Travel & Aviation. 2th and 3th February 2016 in Munich.

1. Location Service & Technology
for Retail, Logistics, Travel I Aviation
European conference hosted by international Location Based Marketing Association
2-3 February 2016, MTC München
Visit us at:
www.loca-conference.com

2. 2-3 February 2016
Review
2015
Good start for the conference in Munich. I think that interest in
exchange and networks on the subject is very large and the
format should be continued.“ Daniel Gelder
“The LOCA is
one of the few
professional
events which
manages to
attract the
trade."
Klaus Jansen-Knor

3. 2-3 February 2016
Board
International
“Great start in Europe in 2015. Enjoy and meet us
with innovation and trend news at conference 2016"
Carsten and Asif
Knowledge
from continents
3
BOARD MEMBERS
MORE ONLINE

4. 2-3 February 2016
Support
by
RetailLoco is a one day event that
will deliver insights and trends on
the latest mobile and location-
based tools and techniques for
retailers. The event will feature
keynote speakers, panels on
indoor location, proximity-based
payments, in-store digital signage,
push notifications, metrics /
analytics, and more.
The LPV Media stands with Lebensmittel
Praxis for over 65 years in the interest of
trade and food industry with in-depth
technical information and a wide
communication range of print, online,
contests, congresses, seminars.
Business: Handel is the new magazine
for entrepreneurs and managers
throughout the trade who want to shape
the structural change from stationary to
multichannel trading.
The Location Based Marketing Association is an international
group dedicated to fostering research, education and collaborative
innovation at the intersection of people, places and media. Our
goal is to educate, share best practices, establish guidelines for
growth and to promote the services of member companies to
brands and other content-related providers. 850 members of the
LBMA include retailers, agencies, advertisers, media buyers,
software and services providers and wireless companies.
www.retaillo.cowww.thelbma.org
SUPPORTERS
+3
Global:
http://www.thelbma.com
Members LBMA:
Andrea Kurtz
Chefredkation Business Handel
Kongress & Print-Focuspoint LOCA im
Dezember-Ausgabe

5. 2-3 February 2016
Facts
2015/2016
550 2015
Attendees: 2016 1.000 CEO
Marketing Manager
Sales Manager
International Attendees
Great conference. Great input
about location options. I enjoyed
my visit to Germany. “
Magnus Melander, Sweden

6. 2-3 February 2016
Retail, logistics, travel & aviation –
these are the industries which are
currently focusing on location-based
technologies and services. This
intersection is where the LOCA
conference is happening. It gives all
stakeholders the possibility to
exchange their experiences and the
chance to learn from other industries.
This cross-industry approach makes
LOCA to a worldwide unique event.
Concept
2015
Avia%on
Travel
Retail
Logis%c
LOCA InterdisciplinaryExchange in Context to LOCATION
Technology, Marketing, Service Application

7. 2-3 February 2016
Partner
2015
"The LOCA-Conference is always a great forum to keep up with
the latest developments in location technology; and more
importantly to understand how these can and are
being applied in real life.“ Kate Owen, UK
+25
PARTNERS2016

8. 2-3 February 2016
Partner
2016
Retail
BIG host-PARTNER:
PAYBACK
MediaMarkt Saturn
Advantech
Price Waterhouse Cooper
URBAN AirShip UK
UNACAST (Coca Cola) Norwegen
Smaller and
Trend PARTNER: +25
PARTNERS
OPEN Mind:
CCV, WIRECARD, barcoo,, ITUMA,
Salesforce, ORACLE, IBM, Polestar.
Scandoo, Avanade, Inventorum,
LANCOM System, REWE Systems

9. 2-3 February 2016
2.200 sqm area, seperated by lighted walls, standard
shelf forms, lounge furniture – uniform presentation
areas!
Booth construction was yesterday, smart communication ist now
In some parcels lounge
furnutiture will be
provided. Depending on
the sponsoring package.
In the fashion center
MTC München
Location
plan

10. 2-3 February 2016
Press
2015
Sole 26.000 Print- & ca. 231.000
online contacts will be activated!
Focus Communication
LOCA adresses 950 journalists, who use the medium GFM
Nachrichten as preferred information source. Using this
medium we deliver together with speakers and sponsors
edited content. They are actively supported in communicating
their topics by press articles, online newsletters and by expert
articles for print and online written by GFM Nachrichten.
THIS IS HOW IT LOOKS
FOR SPONSORS
Media coverage by competence- and industry reports are
edited with us for…

11. 2-3 February 2016
With the branch magazine GFM Nachrichten the media-, brand-, retail-, IT-, and mobile-industry is broadly informing itself on subject
areas like mobile business, digital commerce and location service and technology.
COMMUNICATIVE
REACH
Print: 66,000 readers
LOCA-Edition
Only BIG AND MEDIUM Sponsor
(readers 40,000)
Editors are writing the sponsors‘
articles and are thus increasing
visitor clicks.
Online: 19,400 readers
with articles in GFM Nachrichten, prominent speaker and
sponsor coverage in the LOCA newsletter.
Communication: Article in
www.gfm-nachrichten.de
Content placement
newsletter LOCA
+15%
ATTENTION
Presence
2016
Article- & presence example: Sponsors LANCOM Systems und PAYBACK
½ untill 1 side article / ad
01.12.2015 Print-Issue with Fokuspoint LOCA
LOCA-Sponsor in GFM NACHRICHTEN
31.10.2015 Pre issue
06.01.2016 LOCA-special-issue with articles
(incl. Small until BIG Sponsorpackage)

12. 2-3 February 2016
Roadmap
2016
Q2 Q3 Q4 Q1-Q2 2016
Time for artcle preparation
sponsors in PRINT
Publication of sponsor
articles online
Attendees ContinentsSpeakers Partners
+990+65 +85
3

13. 2-3 February 2016
The attendees of LOCA conference enjoy the networking possibilites in informal
award atmosphere. The Show your App Award awards the best apps in Germany
for the 7th time!
2015: 85 submitted apps, 98.000 consumers voted for their winner and the media
jury consisting of NTV, Computerwoche, Mobile Business, iPad and iPhone Welt,
ComputerBild etc., chose the best apps in 5 categories..
www.showyourapp.com
Evening
event
SPONSOR IT DOWNLOAD
Sponsoring options:
http://tinyurl.com/ofonhj7
Become host of the event
or patron of one of the
categories.

14. 2-3 February 2016
 Revolution at Point of Sales /
Point of Interest
 Revolution of new Smart-Desktop
personal local addressing
 Location Technologies and Marketing
Services
 Technology-Matching
 Beacon Marketing & Technology
 Logistics and Warehouse IT
 Connected database, Data Privacy and
Security
 Mobility Future impacts I Smart Cities
 Data management On- and Offline
 Location-Commerce
 Location digital signature
 Payment of now
Sponsor
Topics
„LOCA conference in
Munich– a perfect
combination! I enjoyed
exciting talks about data
security in Europe and
meeting other experts in
the field of local based
marketing and beacons.“
David Glantz, COMARCH
You will feel comfortable with the following
key subjects“
IT- and App
Development
All about Apps ECO-
System
Open Stage

15. 2-3 February 2016
Be a part
Call for Interest:
30.10.2015
2-Days
conference
„We know that our customers appreciate information and communication offers
which adress them not only personalized, but also based on time and location.
We consider this when planning the shopping experince in the Media and Saturn
stores.“, Martin Wild
LBMA-Member & LOCA-Speaker
Martin Wild,
Media-Saturn-Holding
Location Service & Technology Conference
Retail, Logistics and Travel/Aviation
The international conference on location technology and services provides the possibility of global
exchange for all stakeholders in the ecosystem. Established as event in 2012 in North America (Chicago)
und Asia (Singapur), the LOCA conference Europe is the strongest meeting magnet in Munich.

16. 2-3 February 2016
Plenum I
Retail / Marketing
Marketing-
Automatisation
(Technology, Tracking)
Plenum II
Logistic / Retail
Trends in Location
Service & Technology
(WiFi, RFID, BLE)
Plenum III
Aviation / Logistic
Connecting Sensoric
Customer Use &
Warehouse
ON-OFF Customer-
Journey (Wishes,
Trends, Real)
IT- and Warehouse-
Solutions
Informationsystems I
Shopping & Aviation
Digital Context
Digital Signage
Solutions I Out of
Home
Customer Care I
Loyality l Supply Chain
Fleet-Management and
Employee Tracking
Location Proximity I
Tracking I Systems
Second placement I
Distribution Tracking
Positioning &
Navigation
Datenmanagement
Privacy I Trustbuilding
Digital Storeconepts I
Intelligent Pricing
Advertisment at
POS I POI
Payment-Solution I
Self-check Out
Beacons new
Trends I Cool Stuff
Sensoric I IoT
Speakers:
ECE
(Shoppingcenter),
Stefan
Baumgartner
Nestlé,
Herr
Schwalber
oder
Herr
Irmscher
Ferrero,
Uwe
Storch
LBMA
USA/
Kanada,
Asif
Khan
Chep,
Parnicke
PWC-­‐Customer
Journey
PAYBACK,
Loyality
–
Customer
Care
Adobe,
IBM
silverpop,
Oracle
ORo,
Technology-­‐Chef
Net
Display
Services,
Airport
Heathrow
Out
of
Home
/
Strörer
UNCAST,
Coca
Cola
Mondelez
LebemsmiRel
Advantech
Umdasch,
Regalbauhersteller
Post
/
Amazone
LuXhansa
Cargo
Rimova
(Koffertracking
von
LuXhansa
google
Eddystone
Atos,
Hermann
Goverment
Signal
Iduna
LEO
Hilinger
Jochen
Schweizer
Magnus
Melander,
Schweden
IKEA
Austria
Claris
Grid:
1 Retail
2 Logistic
3 Aviation/Tavel
4 Marketing
T Technology
S Services
Overview of the conference topic ́s
2-Days
conference

17. 2-3 February 2016
Mini Small
Small
up
Medium BigSponsoring
Packages
1,100 EUR*
(LBMA Members free
of charge)
5,500 EUR* 15,000 EUR* 30,000 EUR*
3,000 EUR*
• Your logo on the
Webseite
• Your logo at the
networking area
• 1 congress ticket
• Table for your
material
• ½ site advertorial
• 20 min. speakerslot
Open Stage
• Lounge networking
space for you and
your customers, 12
sqm
• Logo wall partner
• 1 congress ticket
• Your logo on the
Webseite and print
• Your logo at the
networking area
• 20 conference ticket
• Lounge networking
space for you and your
customers, 40 sqm
• 20 min. speakerslot
Open Stage
• Newsletter advertising
• 2 sites Print ad/
advertorial at LOCA
special issue and
Business Handel ½ side
• Logo sponsoring of one
panel
• 30 min. opening
keynote, plus panel
speaker placement
• List of attendees of
the conference with
contact details
• Your logo on the
Webseite
• Your logo at the
networking area
• 5 congress ticket
• Lounge networking
space for you and your
customers, 20 sqm
• Panel speakerslot at
the conference
• Newsletter advertising
• Different press &
communication options
of the sponsor topics
• 1 side Print ad /
advertorial in GFM
Nachrichten and some
place in Business
Handel
• 20 min. speakerslot
Open Stage
*Please notice: All service read at sponsor register factsheet

18. 2-3 February 2016
Talk
To us
Asif Khan
President LBMA
LOCA Conference Chicago
Carsten Szameitat
Chairman LBMA e.V.
c.szameitat@thelbma.com
Location Based Marketing
Assiocation (LBMA)
Conference holders
Coordination-Team:
Angelique Szameitat
Event Executive,
Editor in Chief GFM
Nachrichten
a.szameitat@11prozent.de
Tel. +49 (0)8122 - 955 625
Katjana Kauer
Event coordination
k.kauer@11prozent.de
Tel. +49 (0)8122 - 955 625
Maximilian Feigl
Communication &
Advertorial maker
m.feigel@gfm-nachrichten.de
Tel. +49 (0)8122 - 955 625
Sponsoring
&
Conference
LOCA
Conference
Europe
with
App
Days
and
Show
your
App
Award
Thanks
for
Interest!
Be
a
part
with
sponsoring,
communica]on
or
as
a
conference
speaker.
Please
no%ce:
Call
for
Papers:
un]l
30.
October
2015,
Call
for
Interest:
un]l
15.
November
2015