Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

1. Communicating Value thru Advertising, Sales Promotions,
Events and Experiences, and Public Relations
Managing Mass Communication
COSLA Individual 3 Slide Story Sell
(Cover + Summary + End Slide)
12th November 2022
Assignment
Date
FEL BACQUIANO II
PRODUCT LIFECYCLE MANAGER, AIRESPRING
BATCH V92, SPMARKMA-S37
Marketing Management
Ateneo de Manila University
Graduate School of Business

2. Communicating Value thru Advertising, Sales Promotions, Events
and Experiences, and Public Relations
Ch20 Managing Mass Communication
Concept 1
FEL BACQUIANO II
BATCH V92, SPMARKMA-S37

3. Communicating Value thru Advertising, Sales Promotions, Events
and Experiences, and Public Relations
Ch20 Managing Mass Communication
Concept 1
FEL BACQUIANO II
BATCH V92, SPMARKMA-S37

4. Communicating Value thru Advertising, Sales Promotions, Events
and Experiences, and Public Relations
Ch20 Managing Mass Communication
Concept 2
FEL BACQUIANO II
BATCH V92, SPMARKMA-S37

5. Communicating Value thru Advertising, Sales Promotions, Events
and Experiences, and Public Relations
Ch20 Managing Mass Communication
Concept 2
FEL BACQUIANO II
BATCH V92, SPMARKMA-S37

6. #5MsOfAdvertising #MassMedia #AdvertisingvsPromotion
#CommunicatingValue
Communicating Value thru Advertising, Sales Promotions,
Events and Experiences, and Public Relations
Managing Mass Communication
"Mass media platforms can be a powerful
tool to drive and strengthen your brand
equity, customer loyalty, sales, and profits. The
success rate of your ads and campaigns
can be defined by how the market
understands and reacts to it."
Thank you!
FEL BACQUIANO II
PRODUCT LIFECYCLE MANAGER, AIRESPRING
BATCH V92, SPMARKMA-S37
#EffectiveCommunicationStrategies
#RefiningBrandPositioning #BigIdeaThatConnects #AdsAndCampaign
Marketing Management
END