Emerging online TV revenue businesss models - New advertising, ecommerce and media approaches - Live iDTV presentation

1. Achieve 7.21m hits a day and 2.6bn hits a year
producing 5 ongoing serials and 20 themed shows
processing 26.34m transactions - 0.25 to 5% charge
integrating internet TV and ecommerce channels
Internet TV
A tour of business plan features

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eL ePay eB

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eL ePay eB

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eL ePay eB
Integrated Applications:

5. lifestyle and ecommerce TV channels
Innovation in ecommerce and media

6. reality shows and direct online sales
Media productions supporting ecommerce

16. ePay
eB
eL
Live iDTV – Internet TV (Content)
ePay – Payments and Transfers
eBooking – Reservations
eLive and LiveMC – Social Networks
Live Cause – Social Conscience

17. Live Dynamic Platform
Live iDTV is an internet TV and
ecommerce platform integrating
social media networks and
virtualizing businesses installing
IPv cameras and realizing low-
Social Media
cost media productions.
Live Entertainment
Events Organization
Virtual Adventure

18. Live iDTV Mission and Purpose
Live iDTV mission and purpose is to
produce TV entertainment, virtual
adventures, real-time video streaming
and organize dynamics to achieve a
satisfactory and repetitive user
experience (UX).

19. Live iDTV Infrastructure and Platform
Live iDTV technological infrastructure
and platform is designed to build and
develop integrated internet TV and
ecommerce channels, social media
applications and virtualize e-
businesses placing IPv digital cameras Social Media
for interactivity.
Live Entertainment
Events Organization
e-Commerce

20. Live Sites and Social Media
www.LiveiDTV.com
Our main site is LiveiDTV.com. It will contain 7
lifestyle and ecommerce TV channels and will be
integrated with LiveMemberClub.com and
LiveCauses.org.
Live Entertainment
Virtual Adventure
e-Commerce

21. Live Sites and Social Media
www.LiveMemberClub.com
Live Member Club, “Live MC”, is our Social
Media Network. Its purpose is to promote
social dynamics among users and members
supporting e-commerce and loyalty programs
for business customers.
Events Organization
Member Club

22. Live Sites and Social Media
www.LiveCauses.org
“Live Causes” is our social responsibility
area focused on supporting social causes.
Its purpose is to promote social conscience
and awareness by organizing events and
other activities.
Social Conscience

23. Live Functions and Social Media Apps
www.eLive.*
“eLive” (eL), button and function, is our integrated
social network application (i.e. subdomain). It will eL
support “LiveMC” with a club events agenda and
groups video conferencing for real-time interaction.
Social Network
Video Conferencing
eLive TV Channel

24. Live Functions and Ecommerce Apps
www.ePay.*
“ePay” (eP), button and function, is our integrated
payments and transfers system application (i.e. ePay
subdomain). It will be integrated with the sites to
support ecommerce transactions acting as a wallet.
Payments
Transfers
e-Commerce

25. Live Functions and Ecommerce Apps
www.eBookings.*
“eBookings” (eB), button and function, is our integrated
bookings and reservations system application (i.e. eB
subdomain). It will be integrated with the sites to
support ecommerce operations.
Bookings
Reservations
e-Commerce

26. Live Users, Content and Locations
3m to 15m users
Worldwide
1m to 6m users in
Asia & Africa
1.8m to 8m users in
Europe & America
200.000 to 1m users in
UK & Spain
Social Conscience

27. Live Users
Occupation students and professionals
User level social media and internet savvy
Access from home, mobile phones and work
Activity use entertainment and marketing
User type consumers and businesses

28. Live Content
Live Shows and Events
Live Tours and Adventures
Live Fashion and Designers
Live Members and Social Media
Live Music and Artists Profiling

29. Live Content
In-house programmed feeding system.
Users content, video and home media productions.
Business customers content and media productions.
Live iDTV low-cost media productions.

30. Live Content
In-house programmed feeding system:
Video/Live feeding and RSS from
sites, channels, youtube, etc.
Users share content:
Content, video and home-made media productions.
(In-house and users home production)

31. Live Content
Business customers low-cost media productions:
 In-house marketing productions.
 Live events streaming.
 Real-time shows production.
Live iDTV low-cost media productions:
 PR and publicity for business customers.
 Live events streaming and video shows.
 Ongoing serial programs and shows.
 Realityshows focused on lifestyle activities.
(Reality shows focused on lifestyle and business activities)

32. Live serials and shows worldwide, mainly promoting venues
Live cuisine shows from the best chefs
Live cocktail and wine shows
Live restaurants, bars and clubs shows
Live music, arts and fashion events shows

33. Live serials and shows worldwide, mainly promoting destinations
Live travel shows from travelers worldwide
Live tours with tour guides worldwide
Live travel from natural reserves
Live travel from new destinations

34. Live serials and shows worldwide, mainly promoting brands
Live shows from fashion gurus
Live shows from best designers
Live fashion weeks worldwide
Live shows at best showrooms

35. Live serials and shows worldwide, mainly promoting artists
Live shows from music gurus and artists
Live shows from best DJs worldwide
Live shows from best new bands
Live shows from solos and groups

36. Live serials and shows worldwide, mainly promoting films and arts
Premieres and trailers from films worldwide
Live shows from filmmakers and studios
Live shows from art gurus and artists
Live shows from venues and exhibitions

37. Live events from members worldwide promoting club and lifestyle
Live parties events for members
Live travel events for members
Live fashion events for members
Live music events for members

38. Live serials and shows worldwide promoting social conscience and causes
Live shows from organizers
Live shows from volunteers
Live events supporting causes
Live shows and videos

39. Live Locations
Starting-Up: London and Madrid
Growth:
Berlin, Paris, Milan, NY, LA, Miami, Buenos
Aires, Sao Paulo, Mexico DF,
Moscow and others
Expansion: Beijing, Shanghai, Hong
Kong, Delhi, Mumbai, Tokyo,
Yokohama, Osaka, Bangkok, Singapore
and Dubai

40. Business Planning Internet TV
Within a fast working pace in a
60-month period it projects to Business Strategy:
generate £25.6m by direct Fast Growth & High Returns
online sales, franchising and
licensing.
Technology:
It aims to reach 15m users and Infrastructure & Platform
consumers within 21 countries
establishing operational bases
in main cities. Financials:
5Year Results & Ratios

42. Fast Growth and High Return
Our fast growth and high return
business strategy aims to develop a eFashion
considerable number of business
opportunities.
We will develop revenue streams Fast
creating business models partnering Growth &
eArtists eEvents
established firms (JV and M&A) and High
on our own. Return
Businesses models as
eFashion, eDesign, eEvents, eVenue
s, eTravel, eTours, eArtists, eMusic, e eTravel
Cinema, eArts, eClub and many
others.

43. Live Brands and Trade Marks
Live
Fashion™
Live Live
Venues™ Travel™
LiveiDTV
Brands
Live Live
Music™ Cinema™
Live Live
Artists™ Club™

44. Live Branding Development Strategy
Brands to develop gradually
Partnering specialized firms as customers-investors and asJointVentures
Live iDTVincludes several main revenue streams and brands to develop widely:
1- Live iDTV – VoD / Live TV – lnternet TV. 10- Live Fashion/ eFashion.
2- ePay – Real-time online payments. 11- Live Travel/ eTravel.
3- eBookings – Direct bookings system. 12- Live Events/ eEvents / Venues / eVenues.
4- eLive – Social network and social club. 13- Live Music/ eMusic.
5- Live Member Club (LiveMC). 14- Live Editions/ eEditions.
6- Live Causes/ eCauses. 15- Live Radio/ eRadio.
7- Live Productions/ Live Media/ eMedia. 16- Live Conferences/ eConferences.
8- Live Factory/ eFactory – SaaS & Web. 17- Live Talk/ eTalk.
9- Live Artistic/ eArtistic – Artists Rep. 18- Live Market / eMarket.

45. Live Branding Development Strategy
Live iDTVhas 4 main core brands :
Live iDTV™
Main
eB™ LiveiDTV eL™
eBookings eLive
Brands
ePay™
ePayments

46. Business Development Targets
Users, consumers and main business customers:
 Model a 15m users and consumers base with an average
expenditure of £19,4 per month and £233,3 per year.
 Develop a main business customer base of 960 B2B firms,
focusing mainly on SME distributors within targeted
industries, and establish a final B2C business customer
matrix of 35.000 firms.

47. Business Development Targets
Costumer revenues, growth and market share:
 Provide an average revenue for main B2B business
costumers of £44.444 per month, £533.333 per year, and
for final B2C business customers of £8.333 a
month, £100.000 a year.
 Support continuous growth of main business customers
(distributors) to reach a B2B market of £512m integrating
and developing their online B2C business clients
achieving a total final market of £3.5bn.

48. Business Development Targets
Transactions and distribution:
 Process in year 5 26.337.449 transactions with an average
charge from 0.25% (payments) to 5% (distribution) operating
and distributing in 21 areas (EMEA, America and Asia):
 Year 1 – 1.309.156 transactions operating in 2 areas: UK and Spain.
 Year 2 – 2.510.288 transactions operating in 6 areas: Europe and America.
 Year 3 – 5.555.556 transactions operating in 12 areas: EMEA and America.
 Year 4 – 14.917.695 transactions operating in 21 areas: EMEA, America and Asia.

49. Business Development Targets
Communication and Media:
 Achieve in year 5 7.21m hits per day, 2.6bn hits per year and
10‰ hit efficiency (10 hit-into-click/lead conversions out of
1000) producing 5 ongoing serials and 20 themed shows:
 Year 1 - 717.246 hits per day, 261.8m hits per year and 5‰ hit efficiency.
 Year 2 - 1.203.563 hits per day, 439.3m hits per year and 6‰ hit efficiency.
 Year 3 - 2.283.105 hits per day, 833.3m hits per year and 7‰ hit efficiency.
 Year 4 - 5.108.800 hits per day, 1.86bn hits per year and 8‰ hit efficiency.

54. Starting-up
Spain - Madrid
UK - London

55. Growth
South America
Russia
• Buenos Aires
Australia • Moscow • Sao Paulo
• Sidney • Mexico DF
North America
• NY
• LA
Europe • Miami
• Berlin
• Paris
• Milan

56. Expansion
Others in Asia
Japan • Bangkok
• Singapore
Middle East • Tokyo
• Yokohama
• Dubai • Osaka
India • Emirates
• Delhi
• Mumbai
China
• Beijing
• Shanghai

58. The i-Live Platform
Our cutting edge technological infrastructure and
platform is defined as “i-Live”: integrated Social, Media
and Ecommerce Technologies.
Social Media Media Production
e-Commerce

59. The i-Live Platform
Our purpose is the development of commercial
internet TV integrating social networks and virtualizing
e-commerce platforms.
Media Production Social Media
e-Commerce

60. The i-Live Platform
Its particulars are low-
cost media Media Production
productions, cloud
media servers, a matrix
of distribution channels
and networks, CMSs for
developers, easy-to-use e-Commerce
apps for users and
affordable ecommerce
solutions.
Social Media

61. i-Live Engineering
Software and Business Engineering

62. i-Live Technology
i-Live Technology is based on
LAMP (Linux, Apache, MySQL
and PHP), IPTV (Internet
Protocol TV), HBBTV (Hybrid
Broadcasting Broadband TV)
and IPv (Internet Protocol Video)
technologies integrating data-
centric database architectures
and layered designed interfaces.

63. i-Live Technology
i-Live Technology aims to develop
innovative applications and systems,
social networks, low-cost TV and
ecommerce channels producing media
serials and shows, state of the art
business architectures, integrated
media and ecommerce platforms and
other features.

64. i-Live Technology
Our ongoing innovation and R&D
program defined as i-Live R&D is
focused mainly on image treat,
software engineering automation
and low-cost media production.

65. i-Live R&D Program
 New functionality development.
 New ecommerce approaches.
 New media approaches.
 Low-cost video / TV and content production.
 User experience (UX) improvement.
 Distribution, logistics and production systems.

66. i-Live R&D Program
New functionality development:
 Video production and image treat focused on developing new
ecommerce, media and marketing feasible approaches.
 Development of hybrid programming languages based on
Java, Visual Basic, Adobe, XML and other technologies.
 Combined and integrated multi channel-server-layer features to
support ajax, real-time streaming and multi casting-connectivity
to enhance user experience and media-ecommerce capability.

67. i-Live R&D Program
New ecommerce approaches:
 VoD automated sales - Videophone sales and customer service -
Videophone windows shopping - Virtualized markets with 3D
models - Animated point of sales with virtual graphical
adventures (games) - On click items purchase while watching
Media productions (image treat) allowing select items on screen.
 State of the art marketing and emailing with automated lead
generation developing matrices of sites and affiliation programs.

68. i-Live R&D Program
New media approaches:
 Multimedia productions in 3D to animate virtual ecommerce
with graphical adventures (games) focusing on promotion and
retention programs inviting users to participate.
 Low-cost media productions coordinating industries in-house
serial shows with postproduction training staff for recording and
presenting while focusing on artistic management and edition.

69. i-Live R&D Program
Low-cost video / TV and content production:
 In-house video productions at business premises with IPv6
cameras training key staff from HR customer structures to
support webcasting while focusing on postproduction for quality
editions to enhance marketing and ecommerce.
 Automated content production system: programming
feeding, selecting sources and controlling external uploading for
quality.

70. i-Live R&D Program
User experience (UX) improvement:
 Interactivity by games and virtual graphical adventures
(to influence consumption), social development by
multi-conferencing, direct purchases by real-time video
connectivity and others.

71. i-Live R&D Program
Distribution, logistics and production systems:
 Systems of auto production, auto edition and similar
integrated with marketing programs, improving
Revenue Management and Just inTime Systems.
(state of the art in logistics and distribution)

73. Financial Highlights First 5Years
Profit and Loss Projection

74. Financial Highlights First 2Years
Starting-up stage:
 In Year 1 revenue of £1.27m with
losses of £400,000.
 In Year 2 revenue of £2.44m reaching
break-even.

75. Financial HighlightsYear 3 and 4
Growth stage:
 In Year 3 £5.4m revenue with £1.25m profit
(EBIDTA) entering new markets in
Europe, USA and South America.
 In Year 4 £14.5m revenue and £5.4m profit
(EBIDTA) developing operations intensively
in new markets and exploiting existing ones.

76. Financial HighlightsYear 5
Expansion stage:
 In Year 5 £25.6m revenue and £8.58m
profit (EBIDTA) expanding to China
and Indian markets.