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Fi Creative May 09
1. A selection of professional work
and some personal photography
Fiona Duffy
087 8559277
ficreative@gmail.com
2. Antica
Italian stone showcase
Antica is an Irish owned company specialising
in exclusive materials such as Marble, Travertine,
Sandstone and Limestone. To introduce a new
range of Italian stone flooring and bathroom
furniture we took a selection of tiles, sinks
and shower trays and photographed them
set in the Irish countryside.
The Italian Stone campaign consisted of a gallery
launch at the RHA Gallery, a brochure, website,
direct mail, press and promotional inserts.
6. Antica
Bonacina Furniture Range
Bonacina Furniture is exclusive to Antica in
Ireland. Individual pieces from their range
were photographed against a variety of
different stones in the Antica showroom.
A range of postcards featuring the shots
packaged in a custom-made box, a new press
campaign and in-store imagery, successfully
introduced the addition to Antica’s product offer.
Whilst retaining all the brand elements,
the use of a new colour palette and a subtle logo
amendment refreshed Antica’s look and feel.
11. Antica
The Eastern Collection
Expanding their source locations, Antica
introduced a new range of stones called
The Eastern Collection. These products and
the people featured in the campaign come
from Syria, Egypt, North Africa and Jordan.
Matching detailed close-ups of the stones
with exotic papers, the high production values
of The Eastern Collection brochure reflects the
quality and freshness of the new range of stone.
The campaign also features new press ads
and a direct mail piece for promotional use.
18. Uncorked Off License
Rebrand
Uncorked sought to rebrand an established
family business in conjuction with the
introduction of online services.
The simple typographical logotype and
mission statement ‘Independently Different’
formed the basis of the rebrand. A range of
direct mail pieces, brand collateral, in-store
signage and the new website were produced
economically and effectively.
21. Lennon Heather Solicitors
Rebrand
After 25 years of successful business and a move
to a brand new premises on City Quay,
Lennon Heather Solicitors felt it was time to
rebrand and produce a new corporate brochure.
The main partners are featured in locations that
reflect their areas of expertise and personalities.
A colourful palette complements the photography.
The print finish and scale of the brochure
ensured a quality finish that was very successfully
received by clients and contemporaries aswell
as securing design and printing awards.
26. SpeedAuthor
Rebrand
A text authoring company, SpeedAuthor’s original
identity differentiated them from their competition
with its use of burgundy and pink. Most of their
competitors use a navy, blue and green palette.
Whilst retaining the feel of the original colourway,
the new logo is stronger and the play on the double E
evokes the online nature of the company.
Introducing silver and fresh layouts to all collateral
have resulted in a set of brand tools that will work
and develop with the growing company.
27. SpeedAuthor
New Identity
Stationery
Brochure
Trade Fair Collateral
28. SpeedAuthor
New Identity
Stationery
Brochure
Trade Fair Collateral
29. AIB Corporate Banking
Brand development
As a division of AIB, AIB Corporate Banking
has a very structured brand palette and
guidelines to work within. AIB CB required
a new look and feel specific to the division
that worked within the guidelines but was
immediately attributable to AIB CB.
Emphasising the red from the AIB logo,
complementing it with silver and black,
a bolder use of the AIB typefaces and a
new direct copywriting style gives the
entire AIB CB marketing suite a very
strong cohesive look.
A corporate brochure, ad suite and
collateral have been produced and are now
being rolled out internationally.
30. AIB Corporate Banking
New department look and feel
Press Ad Suite
Corporate Brochure
Asset Finance Brochure
31.
32. YES
AIB Corporate Banking Ireland.
Something we like to say a lot.
Whatever your vision, whatever sector you’re in,
AIB Corporate Banking Ireland has the best people with
the most creative solutions ready to say yes to you.
Call us today about your business ideas. We’d love to hear them.
Ronan O’Neill Head of AIB Corporate Banking Ireland
AIB Corporate Banking Ireland, Bankcentre, Ballsbridge, Dublin 4
Email ronan.g.o’neill@aib.ie Tel + 353 1 641 3853 Web www.aibcorporate.com
Corporate Banking Ireland
Making Business Happen
AIB Corporate Banking Ireland is a registered business name of Allied Irish Banks, p.l.c. Allied Irish Banks, p.l.c. is regulated by the Financial Regulator.
Registered Office: Bankcentre, Ballsbridge, Dublin 4. Registered in Ireland: No. 24173
AIB Corporate Banking
New department look and feel
Press Ad Suite
Corporate Brochure
Asset Finance Brochure
33. CAN
DO
AIB Corporate Banking Ireland.
Right attitude business banking.
We’ve got the best people. The most creative solutions.
The ability to realise your visions. And the passion
and dedication to make business happen, whatever sector
you’re in. Call us today and see what we can do for you.
Ronan O’Neill Head of AIB Corporate Banking Ireland
Bankcentre, Ballsbridge, Dublin 4
Email ronan.g.o’neill@aib.ie Tel + 353 1 641 3610 Web www.aibcorporate.com
AIB Corporate Banking Ireland
Making Business Happen
AIB Corporate Banking Ireland is a registered business name of Allied Irish Banks, p.l.c. Allied Irish Banks, p.l.c. is regulated by the Financial Regulator.
Registered Office: Bankcentre, Ballsbridge, Dublin 4. Registered in Ireland: No. 24173
AIB Corporate Banking
New department look and feel
Press Ad Suite
Corporate Brochure
Asset Finance Brochure
34. AIB Corporate Banking Ireland. AIB Corporate Banking Ireland.
We always find a way. That’s why you should choose us.
Tap into our creative mindset. We’ve got the best people. Tap into our creative mindset. We’ve got the best people.
Inspired solutions. And the ability to realise your visions. Inspired solutions. And the ability to realise your visions.
Achieve your business objectives. Achieve your business objectives.
Call us today and see what we can do for you. Call us today and see what we can do for you.
Ronan O’Neill Head of AIB Corporate Banking Ireland Ronan O’Neill Head of AIB Corporate Banking Ireland
AIB Corporate Banking Ireland, Bankcentre, Ballsbridge, Dublin 4 AIB Corporate Banking Ireland, Bankcentre, Ballsbridge, Dublin 4
Email ronan.g.o’neill@aib.ie Tel + 353 1 641 3853 Web www.aibcorporate.com Email ronan.g.o’neill@aib.ie Tel + 353 1 641 3853 Web www.aibcorporate.com
Corporate Banking Ireland Corporate Banking Ireland
Making Business Happen Making Business Happen
AIB Corporate Banking Ireland is a registered business name of Allied Irish Banks, p.l.c. Allied Irish Banks, p.l.c. is regulated by the Financial Regulator.
AIB Corporate Banking Ireland is a registered business name of Allied Irish Banks, p.l.c. Allied Irish Banks, p.l.c. is regulated by the Financial Regulator.
Registered Office: Bankcentre, Ballsbridge, Dublin 4. Registered in Ireland: No. 24173
Registered Office: Bankcentre, Ballsbridge, Dublin 4. Registered in Ireland: No. 24173
Ireland’s Premier Corporate Bank
Making It Happen AIB Corporate Banking finances one of the largest European Real Estate Transactions in 2007
Senior Debt Facility to acquire Banco Santander’s Spanish Branch Portfolio.
Joint Lead Underwriter of a €1.6bn
Corporate Banking Ireland
David Renwick Eoghan O’Neill
Head of Real Estate Finance Tel: 353 1 641 1991 Senior Manager – Real Estate Finance Tel: 353 1 641 3871
AIB Corporate Banking Email: david.j.renwick@aib.ie AIB Corporate Banking Email: eoghan.t.o’neill@aib.ie
Making Business Happen
Bankcentre, Ballsbridge, Dublin 4. www.aibcorporate.com Bankcentre, Ballsbridge, Dublin 4. www.aibcorporate.com
AIB Corporate Banking is a registered business name of Allied Irish Banks, p.l.c. Allied Irish Banks, p.l.c. is regulated by the Financial Regulator.
Registered Office: Bankcentre, Ballsbridge, Dublin 4. Registered in Ireland: No. 24173.
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New department look and feel
Press Ad Suite
Corporate Brochure
Asset Finance Brochure
35. The Convention Centre, Dublin
New Identity, Brand Collateral
The Convention Centre Dublin is Ireland’s new
world-class, purpose-built international conference
and event venue, scheduled to open in September 2010.
The landmark building was designed by Pritzker
award-winning Irish architect Kevin Roche, and
features a stunning glass fronted atrium running
the full height of the building. The new logo
reflects the shape and lightness of the glass cylinder
as do the typography and sophisticated colours.
A large format delegate pack and brochure
were produced that will be sent out to potential
coventioneers and delegates internationally.
37. THE IRELAND YOU’LL
WANT TO TAKE HOME
Louise Kennedy Crystal Stephen Pearce Pottery
Whether you’re browsing or buying, there’s famous worldwide and in recent years has
plenty to catch your eye in Dublin’s stylish started to include stylish designer lines from
shopping district around Grafton Street. the likes of John Rocha and Louise Kennedy.
Ireland is renowned for its knitwear, pottery The name Newbridge was once synonymous
and crystal glassware. You’ll find traditional with cutlery but now it’s the brand name for
Irish knitwear such as Aran sweaters alongside a stunning range of Irish silver jewellery.
contemporary fashion knitwear from designers If you love design with flair, you’re sure to
such as Orla Kiely and Lainey Keogh. Irish find something beautiful to take home from
crystal from Waterford and Kilkenny is your trip to Dublin.
Lainey Keogh fashion
Convention Centre Dublin
New Identity
Brochures
Folder
Press
38. THE ART OF THE MATTER
Irish people have a passion for art of all It all begins with the National Gallery of Art lovers can also discover a large number
kinds and you’ll find that reflected in the Ireland on Merrion Square where you’ll of varied and interesting smaller galleries
many museums, galleries and art shops find a huge collection of some of the most including Hugh Lane Gallery, The Chester
throughout the capital. interesting pieces in Europe. From there, Beatty Library, The Green Gallery, Gallery
head to the Irish Museum of Modern Art, of Photography, Temple Bar Gallery and
which houses a wide array of more modern Studios and many more.
art and sculpture.
Gary Hume’s Golden Snowman at IMMA
Convention Centre Dublin
New Identity
Brochures
Folder
Press
39. Topsource Recruitment
New Identity, Brand Collateral
Topsource Recruitment was created as a
temporary recruitment agency within Eircom.
The simple typographical solution and circular
device work well across all pieces of collateral;
a workbook, folders, signage and stationery.
47. BALL
25 May ’07
hosted by...
& supported by...
Marian Shoes
of Spain
In aid of Kildare Suicide Bereavement Support Group
& Nas na Riogh Housing Association
Charity Ball
Invitation
Poster
72. FiCreative
Freelance Designer
I am a very experienced graphic designer with
extensive experience in corporate branding and brand
implementation. I work with companies on their
rebranding projects, developing a new logo, corporate
look & feel, writing their new brand guidelines and
implementing the new brand across brochureware,
stationery, signage, website, livery, point of sale and
direct mail dependent on clients’ requirements.
Alternatively I work with individuals who may
need a poster for a theatre show, invitations, start-up
web design, or a pitch presentation.
Collaberating with an extended team of photographers,
copywriters, web designers, project managers and
printers on a project by project basis allows me to
work with individuals most suited to a particular job.
Fiona Duffy 087 855 9277 ficreative@gmail.com