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FIDDAYS - Comment investir dans le crowdfunding ?

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FIDDAYS - Comment investir dans le crowdfunding ?
N°25 - Salle A - 11h00 / 12h00
HAPPY CAPITAL - Antoine DUBAS
Directeur du Développement

Publicado en: Economía y finanzas
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FIDDAYS - Comment investir dans le crowdfunding ?

  1. 1. FIDAQUITAINE© - HAPPY CAPITAL © 5/07/2018 Comment investir dans le crowdfunding ? N°25
  2. 2. Comment investir dans le crowdfunding ?
  3. 3. • Ingénieur télécom, Ecole Polytechnique Fédérale de Lausanne et diplômé d’HEC, majeure Corporate Financial Management (IFAC). • 15 ans d’expérience professionnelle au service des Directions Administratives et Financières d’entreprises dont 5 ans en de cabinet de conseil (Cap Gemini, Ineum, Bearing Point) puis 10 ans d’entreprise (Contrôleur de gestion Groupe au sein du Groupe Casino puis Bernard Magrez et DAF adjoint chez Immersion). • Directeur du Développement Associé chez Happy Capital Intervenant
  4. 4. • Qu’est-ce que le financement participatif ? • Comment investir dans le crowdfunding ?
  5. 5. Qu’est ce que le financement participatif ou crowdfunding ? • Définition (AMF) : Financement de projet par la foule exclusivement sur internet • Trois types de financement : Dons, Prêts, Titres • Deux types de clients : Les investisseurs, les porteurs de projet * Source : Baromètre du Crowdfunding en France 2017
  6. 6. Baromètre 2017 en France Source : KPMG : Baromètre du Crowdfunding en France 2017
  7. 7. • Plateforme d’investissement en titres • Projets avec impact sur notre quotidien • Agréée AMF et réputée en terme d’analyse • 30 projets financés depuis 2013 pour environ 10 millions d’euros • 7000 inscrits • Un ticket moyen de 5 000 € pour 60 investisseurs en moyenne => 300 k€ par campagne • La seule plateforme qui co-investit systématiquement, sur fond propre, dans les projets qu’elle porte au financement Qui est Happy Capital
  8. 8. SPORT SERVICE SANTE IMMOBILIER Quelques projets : B2C + cause
  9. 9. Le crowdfunding d’hier Le saviez-vous ? • C’est en France que la campagne de promotion pour le financement de la statue débuta à l’automne 1875 • La collecte des fonds se fit avec les moyens de l’époque : articles dans la presse, spectacles, banquets, taxations publiques, loterie, mais surtout grâce aux dons de milliers de particuliers • Le nombre de 100 000 souscripteurs fut annoncé
  10. 10. Le crowdfunding d’aujourd’hui • Une main tendue aux entreprises et aux startuppers notamment • Car il permet de financer les entreprises quelque soit leur étape… mais pas seulement • Une activité dépendante des lois • Un modèle en perpétuelle évolution : • Crowdbuilding • Franchisés
  11. 11. Le crowdfunding de demain • La blockchain est une technologie qui permet de gérer un registre infalsifiable sans organe central de contrôle. • Elle permet de réaliser des transactions sans avoir à passer par des intermédiaires (notaire, banque, État, plateforme d’intermédiation de type Uber, AirBnB, etc.).
  12. 12. La technologie blockchain facilitera l’administratif • Pour le client investisseur : • Aujourd'hui, le processus de « Know Your Customer » (KYC) est chronophage, impacte l’expérience client et est coûteux pour les plateformes • Pour le client porteur de projet : • La tenue de registre, souvent gérée individuellement par l’émetteur, est un processus lourd et fastidieux compte tenu de la multitude d’actionnaires dans le financement participatif.
  13. 13. • Qu’est-ce que le financement participatif ? • Comment investir dans le crowdfunding ?
  14. 14. • Particulier • CNI recto / verso • Justificatif de domicile • -25% IR • Entreprise • CNI recto / verso • Justificatif de domicile • KBIS • Statut • Placement de trésorerie En tant que
  15. 15. • La première étape est de compléter votre profil afin de mieux vous connaître (cf. slide précédent) • La deuxième étape permet à la plateforme d’appréhender votre connaissance des outils financiers ainsi que la situation de votre patrimoine. L’objectif est de valider l’adéquation de votre patrimoine avec l’investissement envisagé • La troisième étape est un récapitulatif de votre demande d’investissement et vous informe des risques relatifs à l’investissement au capital d’une société. Les étapes
  16. 16. • Actions • Financer de l’Immatériel • Obligations • Financer du Matériel • Ne pas se diluer • Rendement • Mini bons • Financier du Matériel • Hybride en terme de dilution • Echangeabilité Sous quelles formes ?
  17. 17. Mini bons : Exemple de AIR MARINE • 1ère opération « minibons » par Happy-Capital : AIR MARINE
  18. 18. • Une levée de fond en crypto-monnaie • Du financement participatif ? • Très « Initial » • Des Tokens (coins / jetons) qui ne représentent pas des parts de l’entreprise • Revient en fait à pré-payer le produit ou le service appelé à être développé • Un accès élargi Un nouvel outil : l’initial coin offering (ICO) (1/2)
  19. 19. Un nouvel outil : l’initial coin offering (ICO) (2/2) • 3,7 milliards levés en 2017 et 8 milliards estimés en 2018 • Un cadre juridique encore à trouver en France, l’AMF a lancé des consultations et rendu des conclusions 0 100 200 300 400 500 600 700 800 900 ICOs en millions d'€ - 2017
  20. 20. https://www.happy-capital.com/
  21. 21. FIDAQUITAINE - Confidentiel 2 2
  22. 22. 3 av. Georges Clemenceau 33150 CENON 05 56 40 94 20 26 rue Chanzy 24000 PERIGUEUX 05 53 46 65 16 www.FIDAQUITAINE.com ENSEMBLE, C U L T I V O N S V O T R E R É U S S I T E !

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