2. Problem
• Overcrowded Gyms
• Time wasted waiting for
machine availability
• Ruined workouts due to lack of
available weights/equipment
• Need for optimized
quality of workouts
and time spent in gym
3. Solution
• Mobile web app for Apple iOS, Android, Windows
smartphones
• Tracks/displays how crowded gym is in real-time
• Members scan upon entry and exit
• Users check-in to specific machine or room
• Basic and Premium
versions
• “GymCrowdKarma”
4. Business Model
• Geared towards college students/busy zip
codes
• Purchased through App Store/Google Play
• $0.99 basic version/ $2.99 premium
version
• Advertisements - $1 to remove
• 40% Gross Margin
5. Marketing and Sales
Facebook, google, other
search engines
Posters in gyms and health
stores
• Part of gym membership
applications
• Advertising in other apps
6. Competition
Gym Flow only available on Apple App
Store
“VirtuaGym Fitness Home and Gym” –
workout instructions
“Total Gym Fitness” – tracks your health,
connects to twitter
General fitness apps – no direct
competition
7. Underlying Magic
Available for iPhone, Android and Windows
Waitlist feature for equipment
Social aspect – “Karma Points”
Gym crowding for specific sections, rooms,
or equipment
Little direct competition, first mover
advantage
8. Risks and Mitigations
Market/Competition Risks
Mitigated with First Mover Advantage
Technology/Product Risks
Mitigated with Reliable QR code system
Management/Team Risks
Hire employees who workout frequently
Financial Risk
Karma Points system to ensure user base
11. Current Status
Completed
Team formed, venture name decided, business plan done
Still to do
1. Obtain initial $15,000 investment
2. Hire additional programmer
3. Find office location and purchase necessary materials
4. Begin development of application
5. Contact target gym locations for marketing
12. Works Cited
1) "American FactFinder." American FactFinder. United States
Census Bureau, n.d. Web. 14 May 2013.
2) Dorf, Richard C., and Thomas Byers. Technology Ventures: From
Idea to Enterprise. Boston [etc.: McGraw-Hill Higer Education,
2008. Print.
3) "Flat Organization Structure." The Business Plan.
TheBusinessPlan, 2013. Web. 14 May 2013. <http://the-businessplan.com/flat-organization-structure/>.
4) Pappas, Andreas. "Which Apps Make Money?" VisionMobile.
N.p., 12 Nov. 2012. Web. 14 May 2013.
5) Fusion, Jenn. "What Is the Target Market for Fitness Gyms?"
Small Business. N.p., n.d. Web. 16 May 2013.
6) Stravarius, Justin. "25 Killer Tips for Facebook Marketing."
AppStorm.net. N.p., 27 Sept. 2010. Web. 14 May 2013.
<http://web.appstorm.net/roundups/social-media-roundups/25tips-for-killer-facebook-marketing>.