Things to consider when using Mobile Marketing in order to Create content for your company or organization.

2. Why mobile marketing?
“Everything that can be done on a desktop
computer is now available on a mobile device”
● Email
● Social Media
● Online Banking
● Interact with people
● Online Search

5. Make sure that your content is optimized!
● Content fits on the screen
without side-to-side
scrolling or zooming
● Content loads quickly
● Site returns no mobile-
specific errors

6. Rethink your CTAs
● Redesign your buttons to be larger
and placed somewhere that makes
sense on a smaller screen
● Eliminate the number of steps to
complete the action you want the
viewer to take.

7. Employ Responsive Storytelling
(Ability to capture your reader’s attention and then guide them through an interactive flow of information)
● Customizing content based on the user’s
geolocation.
● Providing relevant content based on
contextual cues (such as keyword or
referral source)
● Allowing users to select the type of
content they’re interested in before
serving them with options

8. Discussion
● Are there any disadvantages of using Mobile Marketing for
your company or organization?
● Is mobile marketing something that you can apply to all types
of business?